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The Rise And Fall Of Wearables?

Within a handful of months of Fitbit’s multibillion dollar IPO in June 2015 comes a report from Argus Insights foretelling the precipitous fall of consumer demand for wearable technology just weeks ahead of the start of the 2015 holiday shopping season. The first chart illustrates Argus Insights’ sobering forecast on wearable demand since reaching a peak in January 2015 — part of the 2014 holiday shopping frenzy. In fact, wearables from Fitbit, Garmin, Jawbone and Misfit Wearables marketed heavily in Sunday newspaper ads and via online promotions in late 2014 to bolster sales with the theme of gifting loved ones with

 

There’s more to taste: a marketing lesson for health/care from a coffee ad

I switched from being a devoted coffee drinker to green tea several years ago, but once in a while I still love an excellent cup of coffee (especially when I’m in Italy – stay tuned for late October posts from the 2015 Milan Expo where I’ll be all-food-and-health, all-the-time). One of my long-time favorite coffee brands is Lavazza, based in Italy. The company hadn’t allocated much resource to advertising in the U.S. But they are launching a new multimedia campaign in America; here’s a look at their initial video promotion… [youtube http://www.youtube.com/watch?v=Jfx2yL6guhk?rel=0] This ad covers many features that are relevant

 

Coverage and price before brand for health plan shoppers

When Americans shop for health insurance (and they do – more, later in the post), they look most for covering major medical expenses, prescription drugs, preventive care, and price. Less important is the brand of the plan, or its high ratings. Valence Health surveyed 524 U.S. consumers in June 2015 to learn how healthcare shoppers feel about health insurance and health reform. The results are published in the report, U.S. Attitudes Toward Health Insurance and Healthcare Reform in August 2015. Key findings in the study were that: Price and coverage come before all other factors in evaluating health plans 73%

 

Wegmans tops pharmacy satisfaction – and it’s not even a pharmacy

Think of the word “pharmacy,” and what names come to your mind? CVS Health, Walgreens, Rite-Aid, perhaps. But it’s Wegmans who’s #1 across all pharmacy brands and types, according to the 2015 J.D. Power Pharmacy Study. The big improvement in pharmacy satisfaction in 2015 has been among supermarket drug stores, up to an index score of 851 (of 1,000), the highest consumer score. The satisfaction score for chain pharmacies increased a small 2 points, whereas satisfaction for two other channels for pharmacies — mass merchandisers and mail order — both fell from 2014. It may come as no surprise to Health

 

Health, Wearables and the IoT in the Windy City

Health is everywhere, where we live, work, play, pray and shop. So while I’m in Chicago staying off The Magnificent Mile in The Windy City, I took a several-thousand step walk along this shopping mecca and found health and wellness in the form of wearable technology, fitness, smart homes and the Internet of Things spanning the eastern end of Michigan Avenue to the western Gold Coast lakefront. Here’s a photo of the Garmin store, whose windows feature wearable tracking device promotions and devices. It was surprising to see Garmin investing in this expensive piece of real estate, with its logo

 

People Like Physicians, Food and Banks. Pharma? Not much.

Most consumers think favorably when they picture doctors, food manufacturers, banks, and airlines. But the pharma industry continues to be lumped with Big Oil and health insurance in the minds of U.S. consumers, industries for which more than 50% of people in America share unfavorable impressions. The August 2015 Kaiser Family Foundation Health Tracking Poll focuses a lot on the pharmaceutical industry. The link to the poll is here: http://kff.org/health-costs/poll-finding/kaiser-health-tracking-poll-august-2015/ Key findings from the survey tell a story about a health citizenry highly suspicious of pharma: 72% of Americans think that drug costs are unreasonable 74% of people think patients in

 

Health consumers: in search of authentic consumer experiences

In the growing value-based era of health care, patients are looking for real consumer experiences: being treated well, with respect, and with a high level of service people find in other industries. PwC polled about 2,300 U.S. adults online in June 2014, resulting in the paper, Personal health management: The rise of the empowered consumer, part of PwC’s research into The New Health Economy. In that New Health Economy, more consumers want to take control of their health, PwC discovered through the survey. The three key parameters for this empowered health consumer are personal, proactive health management, service, and value,

 

How value will impact the business of pharma

The top 25 life science companies grew a paltry 1% in 2014, and 70% of recent brand launches underperformed analysts’ expectations. The introductory page of a new report from KPMG describes, in a single sentence, the very challenging market environment for bio/life sciences: “The pharmaceutical industry is caught between a blockbuster-driven past and a future comprising precision medicine, curative therapies, and payment for outcomes. The years of consistent double-digit growth and unconstrained pricing power are fading into memory.” The assertively titled, “Change in pharma? Not optional,” offers 10 “integrated imperatives” for the pharma industry to follow to best respond to

 

Women and the Internet of Things – Learning from the IBM Selectric

What happened when Rosie the Robot started ordering Jane Jetson around? Not a happy scenario for the Jetsons family. The same scenarios can be played out in the future of the Internet of Things (IoT) without attending to people-centered design principles, and for the home — women-centered design and ethos. The design process can play out future scenarios and anticipate unexpected consequences that can, ultimately, inform delightful user experience. Women are the Chief Household Officer, making the majority of home-based financial decisions. In fact, increasingly, women are taking on the job of Chief Financial Officer at home, too. To learn more,

 

Pocketbook Health Economics In One Chart

Covering the uninsured changes pocketbook problems, this chart demonstrates. The Kaiser Family Foundation (KFF) surveyed Californians between February and May 2015, and found that people newly enrolling in health insurance had less financial stress, and more health needs met. KFF asked previously uninsured Californians to rank five household “pocketbook” spending categories which they said were difficult to afford: health care, housing (rent/mortgage), gasoline, utilities, and food. Among the five, people gaining insurance worried much less about health care costs (49%, slipping to fourth place), and more about paying for shelter (58%), utility bills (54%), and gas (53%), shown in the

 

Yelp For Health Grows With ProPublica

In addition to checking out local restaurants, auto repair shops, and dry cleaners, you can check out health care providers on a new-and-improving consumer review portal on Yelp. While Yelp has been serving up consumer comments on doctors, hospitals, clinical labs, nursing homes and dentists for several years, the review site is partnering with ProPublica, the journalism portal, to complement the data collected on health in local communities. Yelp’s CEO, Jeremy Stoppelman, made the announcement in the company blog on August 5 2015. Yelp has amassed over 1.3 million health reviews, and ProPublica will have access to those as part

 

The Internet Of Things, Privacy and Women

A Congressional hearing on the Internet of Things was held on July 29, 2015. “As we talk about your home, your lighting, your messaging, your voice, and, of course, your health and your actual biological function, issues like privacy and data security for these interoperable technologies become not just something to talk about but an area in which we in Congress play a large and potentially destructive — if we’re not careful — role in the development of these technologies,” cautioned the Honorable Bob Goodlatte, Chairman of the Judiciary Committee, U.S. House of Representatives. Pictured with Chairman Goodlatte are the other witnesses

 

Dr. Watson comes to retail health

IBM’s Watson joins CVS Health to bring Big Data to people managing chronic conditions through the retail pharmacy channel. Welcome to the mainstreaming of predictive analytics for health in the community. Or, as PC magazine put it, “CVS, IBM’s Watson Wants to Prevent You From Getting Sick.” The core of the program would, in the words of CVS’s press release, “enable health care practitioners to quickly and easily gain insights from an unprecedented mix of health information sources such as medical health records, pharmacy and medical claims information, environmental factors, and fitness devices to help individuals stay on track with