Financial Stress and Trust in Health Care Takes Many Forms – Listening to Jarrard’s 2026 State of Play Survey

Most people in the U.S. are concerned about many cost-related aspects of health care, we learn from Jarrard’s 2026 survey report on Americans’ health care financial angst titled Navigating the Riptide: Public views on healthcare, health policy, and healthcare organizations. Jarrard fielded the consumer study among 1,049 U.S. adults 18 years of age and older in early January 2026. Here are the details, listing nine cost-related issues U.S. consumers face in their health care journeys – including, Difficulty paying medical bills (net 59% very or somewhat concerned) Delaying medical care due to cost (55%) Inability
Health Care Ads at the Big Game (Super Bowl LX) – Edgy, Entertaining, Educational

“When Weight Watchers dared to run an ad in 2015, it was likened to a record scratch,” AdAge noted in its preview of ads planned for broadcasting during Super Bowl LX. A decade+ later, healthcare and health-related promotions are part of the Big Game’s financial lifeblood, where a 30-second spot can cost $8 million according to AdMeter And on the aesthetics/design front, some of the ads this year are downright edgy — entertainment-intended, but also educational in their own way. Take “Rich People Live Longer,” this year’s ad from Hims & Hers Health. The company advertised at last year’s game
The Healthcare Affordability Elections, 2026 and 2028 – Listening to the KFF Tracking Poll, January 2026

The title of KFF’s press release launching the Foundation’s January 2026 Health Tracking Poll clearly observes, “Health Care Costs Tops the Public’s Economic Worries as the Runup to the Midterms Begins.” I’ve pulled out the key details to share my lens on the 2026 midterm and 2028 Presidential election forecast, which I believe will turn out to be (in part) The Patients’ Elections. Here’s the top-line title finding — where most people in the U.S. — 2 in 3 people (66%) — are worried more about health care costs compared with other major household expenses.





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Jane joined host Dr. Geeta "Dr. G" Nayyar and colleagues to brainstorm the value of vaccines for public and individual health in this challenging environment for health literacy, health politics, and health citizen grievance.