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Financial Stress and Trust in Health Care Takes Many Forms – Listening to Jarrard’s 2026 State of Play Survey

Most people in the U.S. are concerned about many cost-related aspects of health care, we learn from Jarrard’s 2026 survey report on Americans’ health care financial angst titled Navigating the Riptide: Public views on healthcare, health policy, and healthcare organizations. Jarrard fielded the consumer study among 1,049 U.S. adults 18 years of age and older in early January 2026.            Here are the details, listing nine cost-related issues U.S. consumers face in their health care journeys – including, Difficulty paying medical bills (net 59% very or somewhat concerned) Delaying medical care due to cost (55%) Inability

 

Health Care Ads at the Big Game (Super Bowl LX) – Edgy, Entertaining, Educational

By Jane Sarasohn-Kahn on 6 February 2026 in Affordability, Bioethics, Business and health, Cardiovascular health, Chronic disease, Connected health, Consumer electronics, Consumer experience, Consumer-directed health, Corporate responsibility, Design and health, Diet and health, Digital health, Digital transformation, DTC health, DTP health, Education and health, Empathy, Entertainment and health, Financial health, Financial toxicity, Financial wellness, Fitness, Food and health, Food as medicine, Future of health care, GLP-1s, Health access, Health and wealth, Health at home, Health care industry, Health care marketing, Health Consumers, Health costs, Health disparities, Health Economics, Health ecosystem, Health education, Health engagement, Health equity, Health insurance, Health literacy, Health marketing, Health media, Health politics, Healthcare access, Healthcare DIY, Heart disease, Heart health, Home economics, Home health, longevity, Love and health, Medicines, Men's health, Mental health, Misinformation and health, Money and health, Nutrition, Obesity, Omnichannel healthcare, OTCs, Out of pocket costs, Participatory health, Patient engagement, Patient experience, Personal health finance, Pharmaceutical, Play and health, Popular culture and health, Prescription drugs, Reproductive health, Retail health, Self-care, Sex and health, Shopping and health, Social health, Social media and health, Social networks and health, Specialty drugs, Telehealth, Transparency, Trust, User experience UX, Value based health, Virtual health, Weight loss

“When Weight Watchers dared to run an ad in 2015, it was likened to a record scratch,” AdAge noted in its preview of ads planned for broadcasting during Super Bowl LX. A decade+ later, healthcare and health-related promotions are part of the Big Game’s financial lifeblood, where a 30-second spot can cost $8 million according to AdMeter  And on the aesthetics/design front, some of the ads this year are downright edgy — entertainment-intended, but also educational in their own way. Take “Rich People Live Longer,” this year’s ad from Hims & Hers Health. The company advertised at last year’s game

 

The Healthcare Affordability Elections, 2026 and 2028 – Listening to the KFF Tracking Poll, January 2026

The title of KFF’s press release launching  the Foundation’s January 2026 Health Tracking Poll clearly observes, “Health Care Costs Tops the Public’s Economic Worries as the Runup to the Midterms Begins.” I’ve pulled out the key details to share my lens on the 2026 midterm and 2028 Presidential election forecast, which I believe will turn out to be (in part) The Patients’ Elections.             Here’s the top-line title finding — where most people in the U.S. — 2 in 3 people (66%) — are worried more about health care costs compared with other major household expenses.