Medical Marketing & Media coverage of my report, Digitizing the Safety Net, published by the California Healthcare Foundation
Developers should consider products that serve the underserved, report finds
By Jane Sarasohn-Kahn on 20 March 2016 in
Am so very grateful to the intrepid (and kind) Colin Hung, John Lynn, Shahid Shah, team at the Healthcare Scene, and Medigy for recognizing the Health Populi blog as Blog of the Year (by an individual) at the HITMC awards ceremony on 11th May 2022. I've midwifed this site since 2007, writing over 2,600 posts in my own independent voice firmly focused on consumers and citizens, health care, and technology. This is a particularly appreciated award: my thanks.
While the OTC Hearing Aid Act was passed in 2017, it took a long and winding road via regulatory, health advocacy and marketing workflows to launch commercially in October 2022. Read my take on what health/care industry sectors can learn from the OTC hearing aid experience in the Medecision Liberate Health blog.
"Are blogs still relevant in this era of TikTok and Instagram dominance?" Colin Hung asked Jane. Colin co-leads the #HITMC community (Healthcare and IT Marketing Community), convening the largest annual conference and social media network in the space. We brainstormed the answer which (spoiler alert) is "Yes"....provided you find your voice, speak authentically and with facts, and stay fresh along the way. Health Populi celebrated our 15 year anniversary over Labor Day 2022, so I share lessons learned in this conversation for which I'm very grateful.
