“Are blogs still relevant in this era of TikTok and Instagram dominance?” Colin Hung asked Jane. Colin co-leads the #HITMC community (Healthcare and IT Marketing Community), convening the largest annual conference and social media network in the space. We brainstormed the answer which (spoiler alert) is “Yes”….provided you find your voice, speak authentically and with facts, and stay fresh along the way. Health Populi celebrated our 15 year anniversary over Labor Day 2022, so I share lessons learned in this conversation for which I’m very grateful.