I’m grateful for the opportunity to collaborate with the GoodRx team to share insights on the patient as health care consumer and medical bill payer, resulting in a “yellow paper” playbook you can download at this link. The report offers calls-to-action for pharma, life science companies, med-tech suppliers, and the health/care ecosystem to support patients-as-payers as household spending crowds out health care spending in this era of inflation and financial stress.