I was delighted to join long-time smart friends Matthew Holt (Founder of The Health Care Blog), Ian Morrison (one of my most valued mentors), Robin Farmanfarmaian (health tech entrepreneur and incisive thinker) and Kim Bellard (health care writer and raconteur) on the July 6th THCB Gang webcast which Matthew hosts weekly. We brainstormed health economics and policy with the “Rebitzer Twins,” James and Robert, who just wrote an important book called Why Not Better and Cheaper? We had a far-reaching discussion, with a lot of laughs and insights — do listen to the session for a deep dive into health care costs and solutions to deal with how hard it is to move the U.S. needle on them.