Health care is as American as apple pie, at least when it comes to spending. The usual metric for the macroeconomy is the Gross Domestic Product (GDP). This is defined as the market value of all goods and services produced in a country. Technically,
GDP = Personal Consumption + Investment + Government Spending + (Exports – Imports)
Personal consumption is the largest single component of the economy. Health care comprises over 17% of personal consumption expenditures, and housing, 15%. The third largest line item in personal consumption is food, which eats up 14% of personal consumption expenses.
Thus, health care took 17 cents of each dollar spent in 2006. By 2015, this proportion is forecasted to be 20% — that is, 1 of every 5 dollars in America will go to health care.
Health Populi’s Hot Points: You’re upset about the cost of gas. Yet, gas, fuel and energy consume 75% less of your spending than health care. Face that fact, and get smart!
Sources: Health Care Spending: Public Payers Face Burden of Entitlement Program Growth, While All Payers Face Rising Prices and Increasing Use of Services, February 15, 2007, General Accounting Office, GAO-07-497T (http://www.gao.gov/)
Jane will meet with the Consumer Healthcare Products Association's Consumer Medical Device stakeholders to discuss the home as the health hub. In the COVID-19 pandemic, consumers have pivoted to doing all-things-at-home, when possible, from tele-work to distance schooling and home cooking...along with self-care and medical care. Jane will discuss implications for retailers and manufacturers of consuming-facing digital health tech to enable more self-care at home.
The Mighty Casey Quinlan, author of "Cancer for Christmas" and founder of Mighty Casey Media, 
Las Vegas will be "everywhere" we are for #CES2021, the annual Consumer Electronics Show that convenes in LAS. I'll be brainstorming digital health with innovators, presenting my take on the evolving COVID-era health consumer, and covering the conference here on Health Populi throughout the event.