Health care is as American as apple pie, at least when it comes to spending. The usual metric for the macroeconomy is the Gross Domestic Product (GDP). This is defined as the market value of all goods and services produced in a country. Technically,
GDP = Personal Consumption + Investment + Government Spending + (Exports – Imports)
Personal consumption is the largest single component of the economy. Health care comprises over 17% of personal consumption expenditures, and housing, 15%. The third largest line item in personal consumption is food, which eats up 14% of personal consumption expenses.
Thus, health care took 17 cents of each dollar spent in 2006. By 2015, this proportion is forecasted to be 20% — that is, 1 of every 5 dollars in America will go to health care.
Health Populi’s Hot Points: You’re upset about the cost of gas. Yet, gas, fuel and energy consume 75% less of your spending than health care. Face that fact, and get smart!
Sources: Health Care Spending: Public Payers Face Burden of Entitlement Program Growth, While All Payers Face Rising Prices and Increasing Use of Services, February 15, 2007, General Accounting Office, GAO-07-497T (http://www.gao.gov/)
Jane will be brainstorming women, health and business at the Disney Institute Women's Leadership Summit, held in Orlando at the Happiest Place on Earth.
Jane will brainstorm health consumers and how "place" and social factors bolsters health and well-being, convened by CentraForce Health, at 2 pm on 13th June. Please join us for this webinar!
Jane is delighted to be invited to speak at the Consumer Healthcare Products Association's (CHPA) annual conference with health care marketers, convening at the historic Hotel du Pont in Wilmington. We'll cover the growing retail health ecosystem and opportunities for self-care, health engagement, and digital health in the expanding IoT for health/care at home.