These will be glad tidings for MS&L’s client base. MS&L serves a global health clientele which includes companies in consumer health (J&J, P&G), biotech (Amgen and Genentech), pharmaceuticals (GSK, Eli Lilly), medical devices (Phillips), and health plans and providers (Kaiser, Partners).
Some of the findings include:
Health Populi’s Hot Points: These findings should be encouraging to consumer-facing health businesses…which include every health stakeholder in the U.S. at this stage in the market. Whatever form of health financing we have in the U.S., consumers need to play a larger role in decision making, co-paying and -financing, and partnering in the production of their individual health. Whether MS&L’s MAP model will help vendors to the industry help change consumers’ less-than-ideal health behaviors — versus their inner values for health as demonstrated by this survey — remains to be seen. But in the before-and-after photos we see this time of year to promote healthy eating and fitness, I’m hopeful MS&L can convert more Americans to “afters.” That must go beyond healthy eating and exercise; it goes for the entire spectrum of health engagement. If health engagement can become a status symbol, like carrying an iPod, a Jimmy Choo doctor bag (shown at left), or Bose quiet headphones, I’ll concede that we’re in consumer-driven health mode.