My favorite quote from the MediaPost story: “While many pet insurance plans resemble property and casualty insurance plans, the PurinaCare plan is designed to look like health insurance plans that people are familiar with for themselves. Consumers said there was an unmet need for a simple plan. We’re trying to mirror what [they’re] used to.” (I’ve added emphasis here as I know very few Americans covered by health insurance who see their plans as ‘simple’! Would that they were!)
Health Populi’s Hot Points: Purina’s head of business development attributes their entry into health insurance was driven by three trends: “humanization” of pets, viewing them as a part of the family; people’s growing interest in wellness; and. advances in veterinary medicine extending pets’ lives.
With the news this week that Americans are living longer than ever, the growth in wellness markets that I talked about in Health Populi here on a global basis and here on employer efforts, there’s the third leg of the Purina strategy stool health policymakers need to refocus on. That is, humanization of, well, fellow citizens…all part of the American family.