One of the main changed behaviors for their behaviors in this situation is that 7 in 10 say they’re shopping based on price. The importance of The Brand has seriously waned. It’s all about couponing on and offline, reading peer consumer reviews online to research purchases very carefully.
Health Populi’s Hot Points: On the health front, IRI found that between 30% to 47% of consumers are buying less healthy products, and fewer fresh produce and organic items.
Furthermore, consumers are cutting health costs by deciding to self-treat at home versus visiting a doctor and increasing their use of over-the-counter meds. This finding agrees with the recent Kaiser Family Foundation poll, shown here.
Self-care includes people using the Internet for health counsel versus asking their doctors: some 44% of IRI’s surveyed consumers said they’re “trading their doctor for information on the Internet.” One-half of these people say they’ll continue to do this in the future.
In America, health care continues to morph into a consumer good. At the same time, IRI’s findings speak directly to the need for a patient-centered, primary care medical home.