Health Populi’s Hot Points: Take a look at Nielsen’s findings on online activities performed in the past 30 days, organized in the second chart. After email, map printing (don’t we all?!), viewing the grandkids’ photos, news and weather, and paying bills, nearly 1 in 2 older Americans checked out personal health care information online in the past 30 days.
This data point’s an important one because older people tend to have more intense use of health services such as doctors’ visits and diagnostic tests. As we age, we tend to develop chronic conditions, and more of them. That more older Americans are checking online with health information is a data point for greater health engagement.
Just imagine if these visits involve health information shared in social networks online. We’ll call that Wisdom of the Sage, Aging Crowd.