1 in 2 parents is keen on going online with their kids’ pediatricians to refill prescriptions, get clinical advice, obtain lab results, and obtain immunization records.

The National Poll on Children’s Health, conducted for the C.S. Mott Children’s Hospital at the University of Michigan, found that fewer than 10% of parents can currently go online for administrative tasks like scheduling an appointment or completing a form before going for a well-kid visit. But there’s pent-up demand for so-called ePediatrics, the poll discovered.

The key obstacles to doctors engaging in ePediatrics, the survey researchers say, are doctors’ concerns about medical liability associated with offering clinical advice online, as well as reimbursement for time spent online.

The National Poll on Children’s Health polled 1,612 parents of children ages 0-17 in the U.S.  in January 2010.