IFIC 2020 healthfulness
By Jane Sarasohn-Kahn on 22 January 2020 in
Verywell and MM+M convened a group of stakeholders in pharma, marketing, and digital health to brainstorm opportunities for bolstering trust and empathy in health care communications and marketing. Jane was glad to be part of this conversation, sharing insights into post-COVID health consumers.
Las Vegas will be "everywhere" we are for #CES2021, the annual Consumer Electronics Show that convenes in LAS. I'll be brainstorming digital health with innovators, presenting my take on the evolving COVID-era health consumer, and covering the conference here on Health Populi throughout the event.
Every year, the American Hospital Association (AHA) publishes a health care forecast, FutureScan. The AHA asked Jane to share her read on the consumer health care tea leaves for the new 2021-2026 publication, available through the AHA.
