“COVID-19 is uncharted territory,” writes Beth Snyder Bulk in FiercePharma, “an unprecedented global public health crisis amid a global economic collapse. Consumers who already felt ‘screwed’ by increasing insurance deductibles and drug co-pays before COVID-19 are now under even further economic stress, Jane Sarasohn-Kahn said. From the consumers’ point of view? ‘This is a public health issue and we’re broke,'” I soberly noted.

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