Here’s a new definition of “wearable” that’s Old School stuff: a baby onesie. But this onesie doesn’t just look cute and keep baby’s bum warm. The onesie helps teach caregivers baby CPR.

This health education project was sponsored by Tesco in collaboration with St. John Ambulance, one of the largest health charities in the United Kingdom. Tesco ranks among the biggest retailers in the world (after Walmart, Costco, Kroger, and Lidl), operating in the UK, Ireland, Asia and Europe.

Watch this video and get charmed by adorable, telegenic Baby Lucy – your CPR model.

cpr-baby-growTesco held live CPR classes at over 100 grocery stores on 13th October, listed here, giving away a supply of “babygrows” — what Americans call “onesies” — during the campaign, which was also a fundraiser for St. John Ambulance company in the UK. St. John Ambulance has the mission of “teaching everyone simple, life saving skills” in the UK. [As an aside of interest for Health Populi readers, the organization will hold a summit on Innovation in Workplace Health and Wellbeing on 8th December 2016 at the King’s Fund in London.]

Health Populi’s Hot Points:  Tesco is part of a growing trend among grocers around the world who are playing a key role in retail health. The grocer’s web portal, the Tesco Baby Club, offers parenting advice and recipes, “for your bump, baby and beyond.”

Grocers and other retailers know that getting to a mother’s heart through high levels of service and support can get to her pocketbook, as well. Hospital maternity programs have known this for decades; witness the growth of “concierge” style maternity services with private rooms, lobster and champagne dinners, and other perqs for Moms and Dads. So Tesco should do well by also doing good.

There’s also a growing trend of wearables for baby health. There are “smarter” tech-embedded onesies, like the Mimo, as well as the Owlet, a “sock-let” monitor. The digital parent can buy a smart thermometer for a reasonable cost these days, tracking baby’s temperature over time. And baby can drink from smart bottles that track baby’s food/milk intake, like Baby Gigl.

Kudos to Tesco, and to the great work of St. John Ambulance, for this program and a great campaign to promote children’s health. Every parent and child caregiver can benefit from the “5-30-2-30” method to save a child’s life.