In just the past few months, we’ve seen the launch of Amazon Care, Instacart adding medical deliveries, and The Villages senior community welcoming virtual care to their homes.

Welcome to the growing ecosystem of hybrid health care, anywhere and everywhere.

In my latest post on the Medecision portal, I discuss the phenomenon and examples of early models, focusing in on Evernorth, a Cigna company.

 

 

 

 

 

 

 

 

As we add new so-called “digital front doors” to health care delivery, we should be mindful to design in access and equity and avoid further fragmentation of an already-fragmented healthcare system.

To do so, we can learn from new thinking coming out of the AMA’s Blueprint for Optimizing Digitally-Enabled Care. Note in the AMA’s six pillars, we see a patient focus, equitable design, bolstering relationships, reducing fragmentation, scaling evidence-based models, and incentivizing value-based care.

Read more on the Medecision site.