Cash-Tank-Watch-and-app-closeup_1TD Bank gifted free Fitbit activity trackers to new customers signing up for savings accounts in the 2015 New Year. John Hancock is discounting life insurance premiums for clients who track steps and take on preventive care strategies. And Banco Sabadell in Spain, along with Westpac in New Zealand and Standard Chartered in the United Kingdom are all piloting wearable technology for consumer financial management.

Financial wellness is an integral part of peoples’ overall health, so financial services companies are putting their collective corporate feet into the health/care market. Banks and consumer investment companies are new entrants in health/care as people take on more financial and clinical responsibility for their own health status and financial management via health savings accounts and high-deductible health plans.

Health is the new greenFor more on this evolving trend, see my column published by the Intuit Tax & Financial Center, Health is the New Black for Financial Services Companies.

Remember: financial health is part of overall health.