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Trust and AI in Healthcare: At a Crossroads, Edelman Finds

Enthusiasm for innovation is not a guaranteed thing; furthermore, trust in AI lags trust in the overall technology sector, we find in the 2025 Edelman Trust Barometer research through a Flash Poll: Trust and Artificial Intelligence at a Crossroads, discussed in a webcast on 3 December. People in the U.S. are more than twice as likely to reject the growing use of AI than embrace it, with the embrace of AI much lower than peoples’ enthusiasm for it. Edelman conducted the poll in five countries — Brazil, China, Germany, the UK and the US — with sample sizes at least 1,000+

 

A Month Until #CES2026 – The Journey to Our Personal Health Operating Systems

By Jane Sarasohn-Kahn on 3 December 2025 in Aging, Aging and Technology, AI, AI and health, Amazon, Anxiety, Apple, Artificial intelligence, Augmented intelligence, Autos and health, Baby Boomers and Health, Beauty and health, Bedroom and health, Behavior change, Bio/life sciences, Business and health, Cardiovascular health, Caregivers, ChatGPT, Chronic care, Chronic disease, Clinical lab, Computers and health, Connected health, Connectivity, Consumer electronics, Consumer experience, Consumer-directed health, Coronavirus, COVID-19, Demographics and health, Depression, Design and health, Determinants of health, Diabetes, Diagnostics, Diet and health, Digital health, Digital transformation, Doctors, DTC health, Exercise, FDA, Fitness, Food and health, Future of health care, Games and health, GenAI, GLP-1s, Health access, Health and Beauty, Health apps, Health at home, Health care industry, Health care real estate, Health Consumers, Health ecosystem, Health engagement, Health privacy, Health regulation, Health social networks, Healthcare access, Heart disease, Heart health, Home care, Home health, Hospital to home, Hospitals, Housing and health, Internet of things, Life expectancy, longevity, Medical innovation, Medicare, Mobile apps, Mobile health, Nutrition, Obesity, Omnichannel healthcare, Out of pocket costs, Patient engagement, Patient experience, Pharmaceutical, Physicians, Politics and health, Popular culture and health, Pre-existing conditions, Prescription drugs, Prevention, Prevention and wellness, Privacy and security, Remote health monitoring, Retail health, Security and health data, Self-care, Seniors and health, Shopping and health, Smart homes, Smartwatches, Telehealth, Telemedicine, Transparency, Trust, Wearable tech, Wearables, Weight loss, Wellbeing

In a month, I’ll board a plane for Las Vegas to spend a week at CES 2026, the annual electronics conference that last year brought together over 140,000 global technology stakeholders to display, demonstrate, and sell the latest in consumer-facing tech.             This will be my fourteenth CES (including the virtually convened meeting held in 2021). If you want to time travel, here’s a link to an early CES post featuring “The Battle of the (Wrist)bands.” Indeed, the digital health aisle at the time had many wrist-worn activity trackers, largely amped-up pedometers, with the likes

 

The Home Economics of Family and Fertility: Men’s Financial Views on Their Fertility Journeys (My Progyny Post #2)

Cost is a leading reason why people say they could not obtain the fertility care they need. But the costs of IVF and other forms of fertility care lie within a larger home economics framework of family-building and -raising.             The context and costs of raising a child in America. Consider the layers of a household budget starting with the home’s “macro”-economics of income. Then within that circle, especially in the U.S., the factor of whether that household is covered by employer-sponsored health insurance. The next layer of more health micro-economics in the family is the

 

Giving Thanks for Pinksocks Today and Every Day….celebrating the book!

As today is Thanksgiving in America, my tradition here on Health Populi is to express gratitude for some aspect of life and living, Most often, I’ve referred to the Engage With Grace Project which reminds us to be mindful of our and our loved ones’ end-of-life wishes as we convene around the big table today with our families and friends over big food and drink.                 See here for more on Engage With Grace, a project for which I’m most grateful for launching by Alexandra Drane and Matthew Holt For today’s gratitude message,

 

Where Health Meets Beauty, Mental Health, and Faith: Learning from the Farmaceutica di Santa Maria Novella

What is a pharmacy? And what are “medicines?” I’ve been thinking about this question for some time, and had the opportunity to consider this in real-time in a sort of back-to-the-past-to-the-future moment when I spent time at the glorious Farmaceutica of Santa Maria Novella (SMN) in Florence, Italy (in longhand, the “Officina Profumo-Farmaceutica di Santa Maria Novella)” on 8th November. This meet-up at this 800+ year old institution is one of many touchpoints in my work and personal life between late October and late November, where I’m working on health/care issues in 4 Euro cities: starting with London in week

 

The Real Face of Men’s Health in America: Years of Life Lost, Yearning for Social Connection, and Eroding Trust in Health Care

In 2023, more than one-half of male deaths in the U.S. were premature: this is The Real Face of Men’s Health in America, a new report analyzing 2025 U.S. data from the Movember Foundation. The report was published as we approach November which the project chose for Men’s Health Month when launching in Australia over 20 years ago.                Compared with the rest of the economically-developed world, Movember found that the “U.S. stands out for the sheer number of years of life lost (YLL), as well as the enormous toll of men’s early deaths

 

The Shorter-Term Future of Healthtech is AI for Administration – Silicon Valley Bank Reads the Tea Leaves

Too much money is going into too many untested AI applications in health care, we learn in The Future of Healthtech 2025 from Silicon Valley Bank (SVB).             While “the new healthtech is here” in the form of AI-everything, SVB points out that it’s “Provider Ops” and the back office that’s driving the sector. “Healthtech is now definitively an administrative sector, not a clinical one,” SVB asserts in the first of three key themes plot-lining the report.                 What sets the stage for context are these four important

 

What Pantone’s and Insulet’s Omnipod Mango Colorway Means for Patients and Community

“From Pod to Pantone: Omnipod Mango becomes an iconic color,” the Insulet press release reads.  How delighted I am to see that Insulet has collaborated with Pantone on developing the Omnipod Mango color for the company’s insulin delivery system. Here’s some of the story. So why “Mango?” To celebrate individualism and empowerment…and break away from “the world of traditional blues that dominate the medical and diabetes landscapes.” Instead….a bright tropical orange instead of the “medical blues,” as the color researchers pointed out.             How wonderful is this? Uplifting, joyful, and representative of the Podders community and identity.

 

Most MAGA Supporters Support Extending the Expiring ACA Tax Credits – Will That Move Negotiations to Re-Open the Government?

A couple of days into the U.S. Federal government shutdown, there’s one message the Congressional Democrats are tending to voice: that is that health care is on the line, and that’s the issue on which they’re betting will bring negotiators back to Capitol Hill — expecting a few Republicans to join in that dialogue. Most U.S. adults across political parties would want to see  Congress extend the enhanced Affordable Care Act tax credits that are set to expire next year we see in a poll from the Kaiser Family Foundation published October 3. And that includes most Republicans and MAGA

 

The Emotional Drivers of Healthcare Discontent – Press Ganey Points to Access and Affordability Worries Driving Anxiety and Anger

In the current era of U.S. health citizen grievance with the health care system, people feel anxious, confused, and angry — especially when it comes to access and affordability of health care. We learn more about these emotional drivers of health/care grievance in Understanding Health Plan Member Discontent, an assessment of health consumers’ views of satisfaction across health insurance plan types (commercial, Medicaid, Medicare, and marketplace plans) and age of member, from the health consumer experience team at Press Ganey.           Those three underlying factors driving discontent translate to different generations differently. Overall, anxiety relates to

 

The Least-Positively Viewed Industries in America are the Federal Government, Pharma, and Advertising – The 2025 Gallup Poll on Industry-Love in America

In 2025, most Americans feel positive about farming and agriculture, the computer industry, and restaurants. At the opposite end of industry-love are the Federal Government, pharmaceutical companies, and advertising and PR, we learn in Gallup’s annual ratings of 25 key U.S. business sectors survey, fielded in August 2025.                               Here’s the eye-straining table of those 25 sectors, calling out health care which has a net majority negative rating by 51% of U.S. adults: that is, 27% feeling somewhat negative about healthcare, and 24% feeling “very negative” about

 

In 10 Years, Health Care Will Happen Where Life Happens – PwC’s Tea Leaves into 2035

The costs of medical care are breaking the system, PwC asserts at the start of its new report on the $1 trillion opportunity to reinvent healthcare. The past 3 years of 8+% U.S. national health expenditure increases are “untenable,” PwC says, with 90% of that spending going toward patients with chronic and mental health conditions.              What will transform the system and move us from “breaking point to breakthrough?” Biology and technology, PwC explains, with technology moving exponentially and simplifying care at scale, and biology decoding the “human operating system” enabling precision at scale. This

 

Dr. Osterholm Explains “The Big One” – A Deja Vu Moment with a True North Public Health Expert

By Jane Sarasohn-Kahn on 15 September 2025 in Baby health, Business and health, Children's health, Connected health, Consumer experience, Consumer-directed health, Coronavirus, COVID-19, Design and health, Determinants of health, DTC health, Empathy, Employee benefits, Employers, FDA, Global Health, Health access, Health and safety, Health benefits, Health care industry, Health care marketing, Health citizenship, Health Consumers, Health disparities, Health Economics, Health ecosystem, Health education, Health engagement, Health equity, Health insurance, Health law, Health literacy, Health marketing, Health policy, Health politics, Health regulation, Health social networks, Healthcare access, HIV/AIDS, Hygiene and health, Infectious disease, Internet and Health, Jobs and health, Kids' health, Life expectancy, Love and health, media and health, Medical innovation, Misinformation and health, Moms and health, Omnichannel healthcare, Participatory health, Patient engagement, Patient experience, Pediatrics, Peer-to-peer health, Pharmaceutical, Pharmacists, Pharmacy, Physicians, Popular culture and health, Population health, Prevention, Prevention and wellness, Primary care, Privacy and security, Public health, Real estate and health, Retail health, Risk management, Schools and health, SDoH, Self-care, Social determinants of health, Social health, Social media and health, Social networks and health, Social responsibility, Sustainability, Transparency, Trust, Vaccines, Value based health

“The truism that no one is completely safe until everyone is safe is a truism because it happens to be true.”                  So caution Michael Osterholm, epidemiologist, professor at the University of Minnesota School of Public Health, and director of CIDRAP (the Center for Infectious Disease Research and Policy at the U-MN) and collaborating writer Mark Olshaker in their new book, The Big One. (In this post, for the sake of brevity, I’ll refer to the two authors as “O&O”). Simply put, the tagline tells us what we are about to read: a

 

What the Growth of Single-Person-No Children SNAP Beneficiaries Means for Health in America

“SNAP has moved away from primarily serving families with children toward serving households without children, particularly those consisting of just one person,” an analysis from The Institute for Family Studies observes, giving us some food-for-thought on what these changing demographics of SNAP beneficiaries could mean for the health and well-being of people in the U.S.                 The Institute looked at data from the U.S. Department of Agriculture and graphed this top-line trend of households with children declining as a percent of SNAP households compared with growth among households without children. SNAP has significant

 

On Labor Day 2025: From Health Care “Revenue Bounty Hunters,” Medical Bills Back into FICO Scores, the Rise of “Cute Debt,” and Tariffs — U.S. Consumers’ Face Eroding Financial Health

On this U.S. Labor Day 2025, the physical and the fiscal, with the mental, converge as I ponder what working Americans are facing….packing kids up for school, sorting out college payments and loans, dealing with rising costs of daily living, and feeling a growing pinch of what President Trump’s tariffs have had in store now that they’re hitting SKUs around the household. This post will cover most days this week as my own workflows will be heavy as clients return to face returns-to-work and updating scenario plans. We start this post with a headline: “Why Hospitals Are Hiring ‘Revenue Bounty

 

U.S. Physicians Have to Deal with the Growing Info-Demic of Disinformation Meant to Mislead Patients

Close to 100% of U.S. doctors agree that misinformation and/or disinformation undermines patient care, according to a new survey from the Physicians Foundation. The Foundation polled over 1,000 U.S. physicians in late May 2025 to gauge doctors’ perspectives on information and patients’ health literacy.                 Furthermore, over one-half of physicians believe that misinformation – and/or disinformation — significantly impacts the ability to deliver quality patient care. The first graphic differentiates between “misinformation” and “disinformation,” where the latter is false or inaccurate information deliberately intended to mislead people. Misinformation is somewhat more benign in

 

Prescription Drug Pricing in America – a 3-Part Update, From the Over- the-Counter OPill and “Half-Price” Ozempic to Most-Favored-Nation Rx (Part 3)

Welcome to Part 2 of 3 in my consideration of Prescription Drug Pricing in America. You can catch up with yesterday’s Part 1 post here, and Part 2 here. The macro-context for these 3 posts are the forecasts for health care spending for the coming year. Health care cost increases forecasted for 2026 will, in significant part, be driven by prescription drug trend. This graphic from this week’s release of the Business Group on Health’s employer survey on healthcare cost growth to 2026 illustrates a key finding that’s echoed in other similar studies recently released and covered here in Health Populi.

 

Prescription Drug Pricing in America – a 3-Part Update, From the Over- the-Counter OPill and “Half-Price” Ozempic to Most-Favored-Nation Rx (Part 2)

“Big Pharma has a new vision for selling drugs. It’s going to the mattresses,” writes Josh Nathan-Kazis in MSN earlier this week. That is, going direct-to-consumer (DTC) the way the mattress industry has done in the past decade, cutting out brick-and-mortar sleep shops at retail. In the case of “Make(ing” like a mattress company,” Josh explains, the pharma manufacturers “sell shots and pills straight to the consumer.” In this case, that’s cutting out the pharmacy benefits managers and other intermediaries that have taken dollars in the transactions of drug benefit claims which have added costs to payers (health plan sponsors

 

Prescription Drug Pricing in America – a 3-Part Update, From the Over- the-Counter OPill and “Half-Price” Ozempic to Most-Favored-Nation Rx (Part 1)

Health care costs will increase, overall, as much as 10% in 2026, the consensus of several health benefit analysts inform us. And, “workers to bear brunt of health cost increases in 2026,” reads today’s Axios headline on the topic, weaving together several studies from the Business Group on Health, Mercer, and the  International Foundation of Employee Benefit Plans.           A kay cost-contributor cited in all of these health cost forecasts is the prescription drug line item: specialty drug prices, and specifically the costs of GLP-1 medicines and cancer therapies. One strategy gaining fast-traction on both the

 

What U.S. Consumers Are Thinking About Tariffs’ Impacts on Health Care: Looking to Ipsos, QCentrix and Goldman Sachs

Most Americans, thinking as health consumers, believe that tariffs could impact peoples’ ability to pay for costly prescription drugs and be priced out of paying for check-ups and medical supplies, based on results from two studies on consumers’ views on tariffs and their health care from Ipsos and Q-Centrix.             Ipsos’s consumer survey found that younger consumers, people earning lower incomes, and folks living in the suburbs feel even more stressed about tariffs’ impact on medical care — along with more people identifying as Democrats or Independent voters.             With

 

Women Walk a Financial Tightrope: What That Means for Women’s Health, Mind, Body, & Wallet

Financial stress and anxiety have an ‘outsized’ negative impact on the well-being of women in America, compared to male counterparts, we learn in Health. Wealth, and Happiness – Helping to overcome roadblocks to women’s well-being, a report from the Guardian Life Insurance Company.                 This report is part of Guardian’s annual research program called Mind, Body, Wallet, which the company launched 14 years ago. The goal of Mind, Body. Wallet is to assess how health citizens define “well-being” in daily living, making the crucial connections between mental health (“Mind”), physical health (“Body”), and money

 

Ozempic: A Medicine, and a “Cultural Shorthand” – What The Harris Poll Knows About Gen Z Consumers and Health Care in America

Among the top 20 fastest-growing growth brands beloved by Americans between 18 and 28 years of age — that is, Gen Z consumers — we see brand-equity love for companies channeling athleisure, fashion, new-fangled financial products, and food & beverage brands. And then there’s Ozempic, which gained 10 full percentage points from Q1-2025 to Q2-2025, according to The Harris Poll’s QuestBrand research. What does it mean that a prescription drug has joined these brand-loved rankings?                   The QuestBrand research found that as of the second quarter of 2025, more than one in 3

 

Why a Grocery Store Signed On to “Make Health Tech Great Again”

By Jane Sarasohn-Kahn on 7 August 2025 in AI and health, Amazon, Apple, Artificial intelligence, Augmented intelligence, Behavior change, Big Tech, Business and health, Connected health, Consumer electronics, Consumer experience, Consumer-directed health, Design and health, Determinants of health, Diabetes, Diet and health, Digital health, DTC health, EHRs, Electronic health records, End of life care, Fitness, Food and health, Food as medicine, Food security, GLP-1s, Grocery stores, Health access, Health apps, Health at home, Health benefits, Health care industry, Health care information technology, Health care marketing, Health Consumers, Health costs, Health Economics, Health ecosystem, Health engagement, Health equity, Health insurance, Health IT, Health literacy, Health marketing, Health Plans, Health policy, Health politics, Health privacy, Health regulation, Healthcare access, HealthDIY, Heart disease, Heart health, Home care, Home economics, Home health, Hospital to home, Internet of things, medical home, mHealth, Mobile apps, Mobile health, Moms and health, Nutrition, Obesity, Omnichannel healthcare, Patient engagement, Patient experience, Personalized medicine, Pharmacists, Pharmacy, Popular culture and health, Prescription drugs, Prevention, Primary care, Public health, Retail health, SDoH, Self-care, Seniors and health, Shopping and health, Smartphone apps, Smartwatches, Social determinants of health, Transparency, Trust, User experience UX, Vaccines, Wearable tech, Wearables, Weight loss, Wellbeing

Joining the ranks of technology heavyweights Amazon, Anthropic, Apple, Google, and OpenAI, as well as digital health innovators Noom, Oura, Virta Health and Welldoc, who have pledged to “Make Health Tech Great Again,” Albertsons, one of the largest grocery chains in the U.S., put its name on the list with these and other early adopter collaborators. The Albertsons’ company blog published on 31 July discussed the background and rationale for this decision.             “Specifically, we pledge to explore how our Sincerely Health platform can connect to The Centers for Medicare and Medicaid Services (CMS) Aligned

 

Medicare at 60: Prior Authorizations Are a Problem for People in the U.S., Regardless of One’s Political Party, Income, or Insurance Type

Happy 60th Anniversary Medicare, today marking six decades since the passage of this law which was a landmark milestone for The Great Society, U.S. style. Since its inception and implementation, Medicare quite often leads in adoption of new medicines, new processes, new technologies in health care. But as I track the phenomenon of health citizenship in the U.S., I observe growing consensus among American patients — cross health plan type — increasingly impatient for health care access. We can now add Americans’ growing dissatisfaction with the prior authorization process, an opinion that now spans majorities of consumers regardless of their

 

How Taking Care of Our Pets Could Inspire Us to Care Better for Ourselves (and Each Other)

In a recent study which was part of the American Heart Association’s Healthy Bond for Life initiative, two-thirds of Americans told the AHA that they took better care of their pets than themselves. So with a lens on how to help inspire peoples’ self-care, I was keen to dive into research from Pet Partners Insurance (PPI), a pet health insurance provider, collaborating with the Human Animal Bond Research Institute (HABRI), to learn more about The Power of Pet Perks: How Pet-Inclusive Benefits Drive Employee Engagement, Retention, and Positive Workplace Culture.                 My interest

 

Most People Would Choose Food Over Meds to Get Healthy. But Barriers to Consumers Doing So Will Require Collaborative Approaches That Get Closer and Personal

The pandemic era re-shaped consumers’ views on food as an input for health across all dimensions. We look back with affection for our local grocery stores and pharmacies which played leading roles as first responders f0r our health and, quite literally, the basic needs at the base of our personal hierarchies the way Maslow conceived them. As I tracked home-bound consumers’ behaviors from the start of COVID-19 in March 2020, I hunted-and-gathered data from Nielsen, Acosta, Circana, Gallup, Harris, and other sources of consumers @ retail. The DIY food-health concept, coined by Nielsen, was the build-up of our “pandemic pantries.”

 

U.S. Workers Who Get Health Insurance From Work Can Expect Greater Cost-Sharing and New Networks in 2026

At least one-half of employers will likely raise employee cost-sharing amounts in 2026, according to the Survey on health & benefit strategies for 2026 from Mercer.                 Mercer surveyed 711 organizations for this study, fielded in April 2025, to assess employers’ views on and strategies for health benefits in 2026. There are three challenging pillars underlying employers’ 2026 approaches to workers’ benefits: How to disrupt cost growth with what Mercer coins as “bolder” strategies How to consider and address all dimensions of affordability, and, How to design and implement inclusive benefits that build workforce

 

Medical Cost Trend at 8.5% in 2026? PwC Sees “No End in Sight” for Increased Healthcare Spending

For the third year in a row, medical cost trend — the expected increase of health care costs by health plans — will be 8.5% for group health insurance. This contrasts with a low of 5.5% in 2022 when cost trend dipped coming out of the COVID-19 pandemic….then shot up to 8.0% the following year in patients’ healthcare catch-up mode.                 Welcome to Behind the Numbers 2026, the annual medical trend report from PwC. What’s continuing to drive up health care costs? PwC identifies 4 medical cost inflators, and 2 “deflators” (these being

 

Consumers Look to Brands to Both “Do Good” and Help Me “Feel Good” – Another Riff on the Edelman Trust Barometer and What This Means for Health Care

With consumers the world over feeling greater financial stress and social chasms in 2025, people are trusting brands more than institutions to help them both feel good and expecting them to “do” good, we learn in Brand Trust, From We to Me, a special report from the 2025 Edelman Trust Barometer.                 The overall theme of this year’s Trust Barometer was “Trust and the Crisis of Grievance.” One artifact of peoples’ grievance is their shift from “we” to “me;”  in this new report with a lens on brands, Edelman finds that consumers expect

 

National Health Spending in the U.S. in 2033: What 20.3% of the GDP Will Be Spent On

By 2033, national health spending will comprise 20.3% of the U.S. GDP, based on the latest national health expenditure projections developed by researchers from the Centers for Medicare and Medicaid Services (CMS). This growth will be happening as CMS projects coverage of insured people to decline over the period.               Earlier today, I attended a media briefing hosted by Health Affairs to receive the CMS team’s top-line forecast of NHE from 2024 to 2033 discussing these findings. Fuller details on the projections will be released in the July issue of Health Affairs on 7

 

Consumers’ Favorite Brands for 2025 Look a Lot Like Pandemic Times: All About Hygiene, Safety, Personal Care, and Packages

Shades of the year 2020; it’s déjà vu all over again when it comes to consumers’ most trusted brands in 2025 featured in Morning Consult’s Most Reputable Brands report.                         Here’s the list of the top 25 most trusted brands across all consumer touch-points and industries for all adults, ages 18 and older. A quick calculation reveals that consumers most trust brands covering, Home keeping and hygiene – Dawn, Clorox, Lysol, Mr. Clean, Home Depot Self- and personal care – Dove, Oral-B, Kleenex, Colgate Health – BAND-AID, Tylenol Packages

 

Americans Hear More Frequently About GLP-1 Drugs Than About Menopause, Sleep, or Bird Flu

Yu In a sign of our health communications times, GLP-1s are a much more frequently health topic Americans hear about than autism and ADHD, cosmetic treatments like Botox, Bird flu, sleep issues, or menopause. The Pew Research Center polled 5,123 U.S. consumers in February and March 2025 to gauge peoples’ perspectives on health information and communications trends in America.                           In the study summary titled, From weight-loss drugs to raw milk, Americans hear more often about some health topics than others, the Pew Research team. The finding that

 

What Children Can Teach Us About Using GenAI – Insights from The Alan Turing Institute and LEGO

“While children are the group that may be most impacted by the widespread deployment of generative AI, they are simultaneously the group least represented in decision-making processes relating to the design, development, deployment or governance of AI,” we learn in Understanding the Impacts of Generative AI Use on Children, research conducted by The Alan Turing Institute in partnership with the LEGO Group. But it’s the children who shared their perspectives who can teach adults about some potential positive and negative aspects of GenAI, and help inform us in managing downside risks. FYI, The Institute is headquartered in the British Library

 

What GoFundMe and Crowdfunding Campaigns Tell Us About Healthcare in America

“Can people afford to pay for health care?” a report from the World Health Organization asked and answered, with a focus on European health citizens. The same question underpins a new research paper published in Health Affairs Scholar, Insights from crowdfunding campaigns for medical hardship, Here, crowdfunding is a proxy for “can’t afford to pay for health care” in America. Here in blazing colors we have a snapshot of the study’s data in the form of a “heatmap.”  FYI, a heatmap is a data visualization format that represents the magnitude of values of a dataset as a color — generally

 

Consumers Are Keen to Invest in Health and Well-Being – But Show Them the Evidence

Consumers around the world feel more invested than ever in what makes people feel both well and prosperous, we learn in the NielsenIQ Global State of Health & Wellness 2025 survey report. But there’s a trust deficit that must be healed in order for a health consumer to invest in services and products that feed health and well-being. NIQ fielded the survey research online in January and February 2025 among nearly 19,000 adults living in 19 countries: Brazil, Canada, China, the Czech Republic, France, Germany, Hungary, India, Indonesia Italy, Mexico, Netherlands, Poland, South Africa, Spain, Turkiye, UAE, United Kingdom, and

 

We Go Further Together: Calling for Collaborations, An Actionable Context for AHIP 2025

There are many ways to measure the dysfunction of health care in the U.S.: we can point to relatively poor incomes relative to the rest of the developed world, given how much money is allocated to health care in America. The maternal mortality rate in the U.S. is unconscionably high, akin to some middle- and lower-income nations in the world. And medical debt is a uniquely American form of financial toxicity compared with other OECD nations where the concept is, well, foreign. Even with these many failures, though, it’s important to put U.S. health care in a larger context: the

 

A Toyota RAV4 Hybrid, a Playground Set, or Healthcare for a Family of 4: What $35,119 Can Buy in 2025 According to Milliman

If you went shopping for something that cost $35,119 in 2025, which would you most value? A new 2025 Toyota RAV4 Hybrid with some extras on board? A Canyon BYO playground set for your yard, school, or social-athletic club? Or, Healthcare coverage for a family of 4 in the form of a PPO? Welcome to this year’s 20th anniversary edition of the Milliman Medical Index (MMI), which I’ve looked forward to reviewing for most of its two-decade history. [You can read my annual takes on the MMI here in Health Populi by searching “MMI” and the year of publication in

 

In Health Care, Consumers Are Seeking Kindness Coupled with Efficiency

Kindness + efficiency + listening + personalization: together, these are the most important experiences consumers seek from health care touchpoints, we learn in Humanizing Brand Experience: Healthcare Edition from Monigle.                      In this 8th volume of the company’s Humanizing series, Monigle tracks a different pattern of patient engagement — to be sure, built on trust, yet not just as a health consumer dealing with a diagnosed condition — but more holistically for getting me and keeping me healthy and well. The implication and recommendation here is to deliver even more personalized care

 

Health, Wealth, and How Business Can Support Consumers in an Era of “Uncertainty on Steroids”

Facing uncertainties across everyday life flows, U.S. consumers look to economic and health security — and welcome businesses to support these, we learn in an analysis from The Conference Board.              The Conference Board (TCB) polled 3,000 U.S. consumers gauging their perspectives on uncertainties emerging out of the new Trump administration’s policy changes introduced in the first quarter of 2025. The chart details people’s financial/fiscal responses in blue, and the health (mental, social, and physical aspects) in yellow: Consumers’ fiscal strategies for coping with uncertainty are to seek out more affordable brands and retailers, adjusting

 

If Food Is Medicine, Some Might Feel It’s a Luxury Good Like a Specialty Drug

Most people in the U.S. say it’s harder to eat healthy given the cost of “healthy food,” we learn in the report on Americans on Healthy Food and Eating from the Pew Research Center, published 7 May 2025. With a view that healthy food is “too expensive,” it may feel like aspiring for it feels like luxury-good shopping, or being a patient prescribed a specialty (high-cost) drug.               The Pew team polled 5,123 U.S. adults’ perspectives on eating, fielded between 24 February and 2 March 2025. This report is timely as Secretary of Health and

 

How Consumers’ Economic Sentiments Are Shaping Peoples’ Financial and Emotional Well-Being (Spoiler: Not So Good): Learning from CivicScience

By Jane Sarasohn-Kahn on 1 May 2025 in Anxiety, Banks and health, Beauty and health, Behavioral health, Business and health, Chronic care, Chronic disease, Connected health, Connectivity, Consumer electronics, Consumer experience, Consumer-directed health, Coronavirus, Corporate responsibility, COVID-19, CX, Demographics and health, Depression, Design and health, Diet and health, DTC health, Empathy, Environment and heatlh, Family, Financial health, Financial toxicity, Financial wellness, Food and health, Food as medicine, Food security, Grocery stores, Health and Beauty, Health and safety, Health and wealth, Health at home, Health care industry, Health care marketing, Health Consumers, Health costs, Health disparities, Health Economics, Health ecosystem, Health engagement, Health equity, Health finance, Health insurance, Health marketing, Health social networks, Healthcare access, Home economics, Home health, Hospital to home, Housing and health, Hygiene and health, Jobs and health, Loneliness, Love and health, media and health, Medical banking, Medical bills, Medical debt, Medical technology, Mental health, Money and health, Nutrition, Omnichannel healthcare, OTCs, Out of pocket costs, Patient engagement, Patient experience, Patient safety, Personal health finance, Pharmacy, Popular culture and health, Prescription drugs, Prevention, Prevention and wellness, Public health, Race and health, Retail health, Safety net and health, SDoH, Self-care, Shopping and health, Social determinants of health, Social health, Social isolation, Social media and health, Social networks and health, Social responsibility, Stress, Tariffs, Techquity, Transparency, Trust, User experience UX, Wellbeing

When it comes to health, the words “fiscal” and “physical” are morphing as peoples’ economic feelings (the “fiscal”) are shaping physical and emotional health, we find in U.S. consumer data presented by John Dick, Founder and CEO of CivicScience.                 The Consumer Technology Association convened a special session with John, who painted a portrait of the U.S. consumer at a point in time — late April 2025 — reminding us more than once during the hourlong session that, “Everything is constantly changing.” One certainty that we can be sure of, in the dismal-scientist way

 

Health Insurance Coverage Among Smaller U.S. Businesses Is Eroding: A Signal From JPMorganChase

Working-age people in the U.S. depend on their employers to provide health insurance; just over one-half of people in America receive employer-sponsored health insurance. But a concerning signal has emerged that calls into question how sustainable the uniquely American employer-sponsored health plan model is: that is that one in 3 small businesses in the U.S. stopped covering health insurance after the worst of the pandemic health effects in 2023 as the companies payroll expenses continued to increase, a statistic raised in The consistency of health insurance coverage in small business: industry challenges and insights, a report from the JPMorganChase Institute

 

The Biggest Opportunity for Sporting Goods is Consumers’ Physical Inactivity: Learning from McKinsey (with a personal nod to pickleball)

McKinsey just published a detailed report into Sporting Goods 2025, which the firm calls a “new balancing act” that must turn uncertainty into opportunity.               The report is based on five key observations: Only a few sporting goods companies have expanded growth and margins since 2018 — and must “rethink the value chain” in the face of challenging geopolitical headwinds One-half of so-called “active consumers” say that fitness is a core element of their identity, with emotional connections to brands they purchase for the lifestyle Incumbent sporting goods companies are losing market share to

 

Are We Liberated Yet? Tariffs Can Impact Financial Health (Riffing on MoneyLion’s Health Is Wealth Report)

By Jane Sarasohn-Kahn on 7 April 2025 in Anxiety, Behavioral health, Business and health, Caregivers, Consumer electronics, Consumer experience, Consumer-directed health, Demographics and health, Dental care, Depression, Determinants of health, Diagnostics, Diet and health, Doctors, DTC health, Employee benefits, Employers, Exercise, Family, Financial health, Financial toxicity, Financial wellness, Fitness, Food and health, Food as medicine, Food security, Future of health care, Gender equity, Gender equity and health, Global Health, Grocery stores, Happiness, Health access, Health and wealth, Health at home, Health benefits, Health care industry, Health citizenship, Health Consumers, Health costs, Health disparities, Health Economics, Health ecosystem, Health education, Health engagement, Health equity, Health finance, Health marketing, Health media, Health politics, Healthcare access, High deductibles, Home care, Home economics, Home health, Hospital finance, Hospital to home, Hospitals, Housing and health, Jobs and health, Maternal health, Medical device, Medical technology, Medication adherence, Medicines, Mental health, Moms and health, Money and health, Nutrition, Out of pocket costs, Pain, Patient engagement, Patient experience, Personal health finance, Pharmaceutical, Pink tax, Popular culture and health, Prescription drugs, Prevention, Prevention and wellness, Public health, Race and health, Retail health, Retirement and health, Safety net and health, SDoH, Self-care, Seniors and health, Shopping and health, Sleep, Social determinants of health, Social health, Social isolation, Social networks and health, Social security, Stress, Tariffs, Trust, Wellbeing, Wellness, Women and health

Americans’ financial health was already stressing consumers out leading up to Liberation Day, April 2nd, when President Trump announced tariffs on dozens of countries with whom the U.S. buys and sells goods. A new report from MoneyLion and Mastercard called Health is Wealth is well-timed for today’s Health Populi blog. The study was fielded by The Harris Poll online among 2,092 U.S. adults 18 and older between February 28 and March 4, 2025, so it was completed a month before the tariffs came to hit peoples’ 401(k) savings and employers’ company stock market caps.              

 

How BioPharma Can Improve Consumers’ Experience and Health

Patients as health consumers now know what “good” looks like in their digital experiences. People have tasted the convenience and respect they feel from well-designed, streamlined omnichannel retail experiences, and they now expect this from health care — specifically supported by the pharmaceutical companies who manufacture the medicines they use in managing chronic conditions, we learn in ixlayer ixInsights 2025: Pharma’s Role in Improving the Health Experience from ixlayer and Ipaos.             The patient-focused report gets specific about people dealing with asthma, COPD, Type 2 diabetes, heart disease, psoriasis, and atopic dermatitis with a lens on

 

What is a Consumer Health Company? Riffing Off of Deloitte’s Report on CHCs/A 2Q2025 Look at Self-Care Futures

By Jane Sarasohn-Kahn on 1 April 2025 in Aging, Aging and Technology, AI, AI and health, Artificial intelligence, Augmented intelligence, Baby Boomers and Health, Banks and health, Big Tech, Bio/life sciences, Bioethics, Boomers, Business and health, Chronic care, Chronic disease, Climate change, Connected health, Consumer electronics, Consumer experience, Consumer-directed health, Corporate responsibility, Corporate wellness, Data analytics and health, Demographics and health, Design and health, Diagnostics, Diet and health, Digital health, Digital therapeutics, Digital transformation, Environment and heatlh, ESG and health, FDA, Financial health, Financial wellness, Fitness, Food and health, Food as medicine, Future of health care, Global Health, Grocery stores, Health access, Health apps, Health at home, Health benefits, Health care industry, Health citizenship, Health Consumers, Health costs, Health ecosystem, Health engagement, Health insurance, Health marketing, Health media, Health Plans, Health policy, Health politics, Health privacy, Health Quality, Health regulation, Healthcare access, Healthcare DIY, Home care, Home economics, Home health, Hospital to home, medical home, Medical innovation, Medical technology, Misinformation and health, Mobile apps, Money and health, Nutrition, Omnichannel healthcare, OTCs, Out of pocket costs, Participatory health, Patient engagement, Patient experience, Personal health finance, Personalized medicine, Pharmacists, Pharmacy, Popular culture and health, Population health, Prescription drugs, Prevention and wellness, Primary care, Privacy and security, Public health, Remote health monitoring, Retail health, Self-care, Seniors and health, Shopping and health, Social health, Social responsibility, Sustainability, Techquity, Telehealth, Travel and health, Trust, Value based health, Virtual health, Wellbeing

The health care landscape in 2030 will feature an expanded consumer health industry that will become, “an established branch of the health ecosystem focused on promoting health, preventing, disease, treating symptoms and extending healthy longevity,” according to a report published by Deloitte in September 2024, Accelerating the future: The rise of a dynamic consumer health market. While this report hit the virtual bookshelf about six months ago, I am revisiting it on this first day of the second quarter of 2025 because of its salience in this moment of uncertainties across our professional and personal lives — particularly related to

 

Still Life in Need: Art, Food Justice, and Health

As Thomas Jefferson reminded us, travel makes us wiser…but less happy. And so it is when you confront a piece of art that makes you stop in your tracks, swim in it, and know what it’s saying in terms of what you know you know.                           Such was the case yesterday during a walking meeting through the Frist Art Museum in Nashville when I passed by this quilt, a multimedia work titled “Still Life in Need” by Lee Colvin, a local artist. This work was part of a

 

Health Care Nation – How to Inspire a Rosa Parks Moment for Healthcare in America?

Tom Lawry may be best-known as a leading voice on AI in health care; after all, he’s written two very well-selling books on the topic, speaks all over the world on the subject, and in his most recent company-based gig helped lead Microsoft’s efforts in AI in health care and life sciences. When his publisher asked him to write a third book on AI in health care – still a hot topic in publishing – Tom said he’d rather turn to a subject long on his mind: the state of health care in America and how to change the conversation

 

From Bowling Alone to Eating Alone – What the Shift to Take-Out Food Means for Our Social Well-Being and Mental Health

New data from the American Time Use Survey, research conducted by the U.S. Census Bureau and the Bureau of Labor Statistics, shows that Americans now favor eating in-home compared with eating out at restaurants. Corroborating this shift is other data from the National Restaurant Association sharing that 74% of all restaurant traffic in 2023 came from “off premises” customers — that is, from takeout and delivery — up from 61% in the pre-COVID era. What does this mean for our health, well-being, and sense of community and connectivity?             I’m preparing a new talk to

 

One Way to Improve U.S. Healthcare, Lower Costs and Drive Outcomes? “Unvendor,” Asserts Dr. Harm Scherpbier in His New Book

Health information technology professionals charged with selecting, implementing, updating, and paying for health IT in hospital and care delivery settings are essentially the first-line “consumers” of health IT – specifically, electronic health records. But these health IT leaders feel far from empowered and choiceful as consumers in todays EHR vendor “monoculture,” Harm Scherpbier, MD, explains in his book, Unvendor.                   I spent time with Harm to discuss the book, its backstory, and what he hopes to accomplish by raising the issue of single-vendor health IT and how clinicians, health IT staff, and

 

A Mis-Trust Hangover for Health Care 5 Years After COVID Began – an Edelman Trust Barometer Update

On March 11, 2020, The World Health Organization announced that the coronavirus was deemed a pandemic. WHO Director-General Dr. Tedros Adhanom Ghebreyesus asserted, “We have called every day for countries to take urgent and aggressive action. We have rung the alarm bell loud and clear.” Five years later, Edelman has fielded a survey to determine what some 4,000 health citizens living in 4 countries (Brazil, India, the UK, and the U.S.) are thinking and feeling about life after COVID-19 — and especially where their trust lies in institutions, fellow citizens, and future public health emergencies. I listened in on a discussion

 

The Top Patient Safety Risks in 2025 Are Mostly About the “Human OS” – Reading ECRI’s Annual Report

Each year, ECRI (the ECRI Institute) publishes an annual report on the Top 10 Patient Safety Concerns for the year. The 2025 list was published today. My read of it is that most of these risks have to do with what I’ve been referring to as the Human OS, the Human Operating System, in my talks and teachings.                   In this post, I’ll focus on 2 of the 10 most top-of-mind in my current workflow with clients and speaking: #1 and #3. Here’s the list of 10, calling out: Risks of dismissing

 

Consumers Are Financially Stressed – What This Means for Health/Care in 2025

By Jane Sarasohn-Kahn on 7 March 2025 in Amazon, Anxiety, Baby Boomers and Health, Banks and health, Behavioral economics, Behavioral health, Boomers, Burnout, Business and health, Cardiovascular health, Caregivers, Children's health, Chronic disease, Connected health, Connectivity, Consumer electronics, Consumer experience, Consumer-directed health, Corporate responsibility, Dental care, Depression, Design and health, Determinants of health, Diabetes, Diet and health, DIY, DTC health, Empathy, Employee benefits, Employers, Financial health, Financial toxicity, Financial wellness, Food and health, Food as medicine, Food security, GLP-1s, Grocery stores, Health access, Health and Beauty, Health and wealth, Health apps, Health at home, Health benefits, Health care industry, Health care marketing, Health citizenship, Health Consumers, Health costs, Health disparities, Health Economics, Health ecosystem, Health engagement, Health equity, Health finance, Health insurance, Health marketing, Health media, Health Plans, Health policy, Health politics, Health regulation, Health social networks, Healthcare access, Heart disease, Heart health, High deductibles, Home care, Home economics, Home health, Homelessness, Hospital finance, Hospital to home, Hospitals, Housing and health, Internet and Health, Jobs and health, Loneliness, Love and health, Medicaid, Medical bills, Medical debt, Medicare, Medication adherence, Medicines, Mental health, Misinformation and health, Mobile apps, Mobile health, Money and health, Nutrition, Obesity, Oral care, OTCs, Out of pocket costs, Pain, Patient engagement, Patient experience, Peer-to-peer health, Personal health finance, Pharmaceutical, Pharmacists, Pharmacy, Popular culture and health, Prescription drugs, Prevention, Primary care, Public health, Retail health, Retirement and health, Rural health, Schools and health, SDoH, Self-care, Seniors and health, Shopping and health, Social determinants of health, Social health, Stress, Transparency, Trust, Vaccines, Value based health, Wellbeing

People define health across many life-flows: physical health, mental health, social health, appearance (“how I look impacts how I feel”) and, to be sure, financial well-being. In tracking this last health factor for U.S. consumers, several pollsters are painting a picture of financially-stressed Americans as President Trump tallies his first six weeks into the job. The top-line of the studies is that the percent of people in America feeling financially wobbly has increased since the fourth quarter of 2024. I’ll review these studies in this post, and discuss several potential impacts we should keep in mind for peoples’ health and

 

Improve Sleep, Improve the World and Health: ResMed’s Look at Global Sleep Trends

By Jane Sarasohn-Kahn on 28 February 2025 in Anxiety, Beauty and health, Boomers, Business and health, Cardiovascular health, Caregivers, Chronic care, Chronic disease, Complementary and alternative medicine, Connected health, Consumer electronics, Consumer experience, Consumer-directed health, Corporate wellness, Demographics and health, Depression, Design and health, Determinants of health, Diet and health, Digital health, Digital transformation, DTC health, Employee benefits, Employers, Exercise, Financial health, Financial wellness, Fitness, Food and health, Gender equity, Gender equity and health, Global Health, Grocery stores, Health and Beauty, Health apps, Health at home, Health benefits, Health care industry, Health care marketing, Health Consumers, Health costs, Health disparities, Health ecosystem, Health engagement, Health equity, Health literacy, Heart disease, Heart health, Heat and health, Home care, Home economics, Home health, Housing and health, Hygiene and health, Integrative medicine, Medical debt, Medical innovation, Meditation, Men's health, Mental health, Mindfulness, Moms and health, Money and health, Pain, Patient engagement, Patient experience, Personalized medicine, Pharmacy, Popular culture and health, Prevention, Primary care, Public health, Quality of Life, Real estate and health, Retail health, Self-care, Sex and health, Sleep, Smart homes, Smartphone apps, Social determinants of health, Stress, Sustainability, Wearable tech, Wearables, Wellbeing, Women and health, Workplace benefits, Workplace wellness

The world would be a better place if we had more, and better quality sleep. That’s the hopeful conclusion from the fifth annual Global Sleep Survey from ResMed.               ResMed’s global reach with the sleeping public enabled the company to access the perspectives of over 30,000 respondents in 13 markets, finding that one in 3 people have trouble falling or staying asleep 3 or more times a week. We now live in “a world struggling with poor sleep” — “a world without rest,” ResMed coins our sleepless situation. The irony is that most people believe

 

COVID-19 Further Splits American Society as Trust Continues to Erode – a 5-Year Perspective from Pew

The partisan divide in the U.S., exacerbated by the COVID-19 pandemic, could set the stage for another public health emergency given eroding trust in institutions — especially in media, government, and public health officials. I base this sobering forecast on the latest study from the Pew Research Center which polled people in the U.S. about their pandemic-perspectives, detailed in the report 5 Years Later: America Looks Back at the Impact of COVID-19. Couple these findings with the recent dismissal of public health “disease detectors” working with the Centers for Disease Control (CDC), and what is currently termed a “quademic” (that

 

Health/Care at Super Bowl LIX, GLP-1s, Kaiser and Tufts on Food-As-Medicine, and the RFK, Jr. Factor: A Health Consumer Check-In

By Jane Sarasohn-Kahn on 12 February 2025 in Amazon, Beauty and health, Business and health, Chronic disease, Complementary and alternative medicine, Connected health, Consumer experience, Consumer-directed health, Demographics and health, Design and health, Determinants of health, Diabetes, Diet and health, DTC health, Entertainment and health, Exercise, Family, Financial health, Financial wellness, Fitness, Food and health, Food as medicine, Food security, GLP-1s, Grocery stores, Health and Beauty, Health apps, Health at home, Health benefits, Health care industry, Health care marketing, Health care real estate, Health Consumers, Health costs, Health Economics, Health ecosystem, Health education, Health engagement, Health equity, Health policy, Health politics, Heart disease, Heart health, Home care, Home economics, Home health, Hospital to home, Medicines, Moms and health, Money and health, Nutrition, Obesity, Omnichannel healthcare, Out of pocket costs, Patient engagement, Patient experience, Peer-to-peer health, Pets and health, Pharmaceutical, Pharmacists, Pharmacy, Popular culture and health, Population health, Prescription drugs, Prevention, Prevention and wellness, Primary care, Public health, Retail health, Safety net and health, Schools and health, SDoH, Self-care, Shopping and health, Social determinants of health, Social media and health, Social networks and health, Specialty drugs, Telehealth, Telemedicine, Transparency, Travel and health, Trust, Virtual health, Weight loss, Wellbeing, Wellness

In the wake of the always-creative ads for Super Bowl and last Sunday’s LIX bout, game-watchers got to see a plethora of commercials dedicated to the annual event’s major features: food and game-day eating. Oh, and what’s turned out to be the most controversial commercial, the one on GLP-1s from Hims & Hers. In that vein, and converging with many news and policy events, I’m trend-weaving the latest insights into that most consumer-facing of the social determinants of health: food, and in particular, health consumers viewing and adopting food as part of their health and well-being moves. First, to the

 

Health Consumer Check-In: From Digital Detox to Analog Wellness, Social Re-Wilding, and a Return to the Bookstore

As humans have undergone personal digital transformations, living omni-channel and appreciating the conveniences that being switched-on can bring, there’s a growing demand for “analog wellness.” That’s one of ten trends covered in the Global Wellness Institute’s (GWI) report on 2025 Wellness Trends, and one I want to dig into early this year as consumers are facing growing challenges to our privacy, social bullying, and workforce stressors compelling many employees to spend too many hours in digital isolation and loneliness. To paint the larger landscape of and drivers underpinning analog wellness, I will weave several important reports and studies together, all

 

Can the Private Sector Serve Up Sufficient Health Media to Compensate for Public Sector Gaps?

In researching several .gov websites from last Monday 20th January 2025, I had an ongoing frustrating user experience in being faced with “404 Error” messages like this one from WhiteHouse.gov. “President Trump’s First Week Hammered Public Health,” Dr. Arthur Kellerman, an ER doc, public health researcher, and patient advocate asserted in Forbes yesterday: “For now, the only health communications Americans receive will come from sources outside the government, such as professional societies, non-governmental organizations, advocacy groups, and businesses, vaccine skeptics, conspiracy theorists, foreign agents and bots posing as Americans to spread disinformation. It will be up to us to figure out what to

 

Trust and Grievance in 2025: The Edelman Trust Barometer on MLK Jr. Day Converging with the World Economic Forum Kick-Off and the Inauguration of the 47th U.S. President

At the start of each new year comes the World Economic Forum meet-up in Davos, Switzerland and with that conference start today, 20 January 2025, the publication of the Edelman Trust Barometer. Now in the study’s 25th annual edition, the Edelman Trust Barometer this year finds us, globally, in a Crisis of Grievance which is eroding trust. Edelman surveyed 1,150 residents (plus or minus) in each of 28 countries around the world, yielding over 33,000 citizens’ voices sharing perspectives on trust and institutions. Interviews were fielded from late October to mid-November 2024.                 

 

How Tariffs Could Wreak Havoc on Health Care Costs and Supply Chains in the U.S.

Non-clinical goods and services can comprise $1 in $5 of net patient revenue in the U.S. health care economy, research from LogicSource gauges. The possible tariffs proposed by the next U.S. President could drive those costs up, eroding financial margins in many parts of American health care — from hospitals to drug companies and med-tech innovators. Simply put, “President-elect Donald Trump’s pledge to enact across-the-board tariffs isn’t going over well in the health care industry,” POLITICO reported.               Why worry about tariffs’ impacts on health care? Ask the CFO of Reckitt, Shannon Eisenhardt, who spoke

 

Connecting for Health at Home: A Unified Field Theory from #CES2025 (On Samsung, Withings, and Panasonic)

There were over 4,500 exhibitors on the show floor of the 2025 CES in Las Vegas last week, addressing every imaginable aspect of consumers’ daily lives as we increasingly coexist with technology to support life, liberty, and our personal pursuits of happiness….. ….and health. My focus is always on health, and in the past decade and a half, health/care, everywhere. So my lens on #CES2025 looked out for specific point solutions for health, medical care, fitness and well-being, along with adjacencies for mobility/auto, environmental health (think: clean air, clean water), kitchen appliances and food-tech, and home care (not the medical

 

Vitamin Sleep – Sleep-Tech Innovations from #CES2025

Sleep, or lack thereof, is a public health challenge around the world whatever your postal code or demographic profile. Can technology help us bridge the sleep deprivation gap, or is technology destined to ruin our mind-body-spirit health? At CES 2025, you won’t be surprised that it’s a bull market for sleep-tech across a growing portfolio of device and product types. Beyond the always visible display of new-and-improved beds which have tempted CES-goers into cat-nap trials for many years on the show floor, we find many form-factors for sleep assistance this year.               First, some

 

How GLP-1s Are Showing Up at CES 2025

CES 2025: as you read the acronym and year, your brain registered an image like consumer technology and the start of a new year, or some variation of those thoughts. When you saw the title of this post with the acronym “GLP-1,” your brain might not have connected the dots between a medicine and “CE,” consumer electronics. But here we are in real-time, in real life, at the convergence of pharmaceuticals and medicines and consumer-facing technology. And keep in mind that we’re at the annual meeting of CES which is convened by the Consumer Technology Association, CTA. GLP-1s are showing

 

Seeing Health/Care Everywhere at CES 2025: My Preview for #CES2025

Health/care is everywhere is the mantra on the back of my business card. And at #CES2025, that will indeed be the situation.           The 2025 convening of CES (once known as the Consumer Electronics Show) in Las Vegas officially kicks off on 7 January 2025. But I’ll be there beginning 3rd January, scheduling pre-show meetings with innovators, analysts, and my own clients who will be attending the meeting. This will be my 15th year participating in CES, and marking over a decade as a member of the Consumer Technology Association (CTA). As someone who has tracked

 

The Rough Guide to Health/Care Consumers in 2025: The 2025 Health Populi TrendCast

By Jane Sarasohn-Kahn on 20 December 2024 in Aging, Aging and Technology, AI, AI and health, Beauty and health, Business and health, Caregivers, Chronic disease, Connected health, Connectivity, Consumer electronics, Consumer experience, Coronavirus, COVID-19, Demographics and health, Design and health, Determinants of health, Diabetes, Diet and health, Digital health, DTC health, Empathy, Employers, Exercise, Family, Financial health, Financial wellness, Fitness, Food and health, Food as medicine, GenAI, GLP-1s, Grocery stores, Happiness, Health access, Health and Beauty, Health at home, Health benefits, Health care industry, Health citizenship, Health Consumers, Health costs, Health Economics, Health ecosystem, Health engagement, Health equity, Health insurance, Health marketing, Health Plans, Health policy, Health politics, Health privacy, Healthcare DIY, Heart disease, Home care, Home economics, Home health, Hospitals, Love and health, Medicaid, Medical innovation, Medicare, Medicines, Mental health, Misinformation and health, Money and health, Nutrition, Obesity, Omnichannel healthcare, Out of pocket costs, Patient engagement, Patient experience, Pharmaceutical, Pharmacists, Pharmacy, Physicians, Play and health, Popular culture and health, Prescription drugs, Privacy and security, Quality, Retail health, Self-care, Sensors and health, Shopping and health, Sleep, Smart homes, Smartphones, Smartwatches, Social determinants of health, Social health, Social networks and health, Stress, Telehealth, Telemedicine, Trust, Value based health, Wearable tech, Wearables, Weight loss, Wellbeing

At this year-end time each year, my gift to Health Populi readers is an annual “TrendCast,” weaving together key data and stories at the convergence of people, health care, and technology with a look into the next 1-3 years. If you don’t know my work and “me,” my lens is through health economics broadly defined: I use a slash mark between “health” and “care” because of this orientation, which goes well beyond traditional measurement of how health care spending is included in a nation’s gross domestic product (GDP); I consider health across the many dimensions important to people, addressing physical,

 

National Healthcare Spending in the U.S. Was Nearly $5 Trillion (with a “T”) in 2023 – New Data from CMS

What would $5 trillion be valued around the world or on the stock market? The economy of Germany was gauged around $5 trillion in 2024. India could be the world’s 3rd largest economy by 2026 valued at $5 trillion. Nvidia could be a $5 trillion company in 2025, as could Amazon. But today we report out the latest data from the Centers for Medicare and Medicaid Services (CMS) that national health spending in America reached $4.9 trillion in 2023. The full report on national health expenditures (NHE) in the U.S. was published today in Health Affairs, which came off embargo

 

Americans’ Views on the Quality of Healthcare Fell to a Record Low — with Costs Ranking as the Most Urgent Problem for Health in the U.S.

Americans’ perception of the quality of health care in the U.S. fell to the lowest level since 2001, Gallup found in a poll of U.S. health citizens’ views on health care quality, published December 6, 2024.              In 2024, only 44% of Americans said that the quality of health care int he U.S. was excellent or good — conversely, 56% of Americans though health care quality was only fair or poor. By political party, that included 50% of Democrats evaluating the quality of care highly compared with 42% of Republicans. Only 28% of people in

 

How Trauma-Informed Design Principles Can Be Health-Ful for All of Us – Learning from IKEA

As a long-time fan and customer of IKEA, I receive daily Google Alerts about the company, from business finances to design trends. When I read this piece on IKEA’s work on a home designed for people who were homeless, I paid special attention to learn about the concept of trauma-informed design.           Thanks to the publication Retail TouchPoints and the author of the story, Adan Blair, for covering this project. The story has lit a lot of lightbulb inspirations for me in thinking through the role housing plays in human health and well-being, and also to

 

The Evidence for Gratitude and Health, 2024 Giving Thanks

In our home, we’re feeling very grateful for our healthy lives and work-flows right now, being very mindful about seeing blessings around me and within me…. So I’m sharing the love (or “scaling the love” as I recently coined at OSF’s Digital Health Symposium!) to honor American Thanksgiving 2024 here in Health Populi pointing out several sources highlighting the evidence on gratitude and health….underpinned with love, the ultimate driver of health and well-being.           Leslie Sarasin, President and CEO of FMI, the Food Industry Association, reminds us that, “Our immigrant ancestors, the pilgrim settlers, worked hard

 

Workers Feel “Stuck,” Under-Insured, Financially Stressed, and Neglecting Mental Health

“It’s the economy stupid,” Jennifer Tescher, CEO of the Financial Health Network, titles her latest column in Forbes. Published two weeks after the 2024 U.S. elections, Jennifer’s assertion sums up what, ex post facto, we know about what most inspired American voters at the polls in November 2024: the economy, economics, inflation, the costs of daily living….pick your noun, but it’s all about those Benjamins right now for mainstream American consumers across many demographic cuts. With that realization, we must remind ourselves as we enter a new year under a second-term President Trump that health care spending for everyday people

 

3 in 4 U.S. Patients Say the Healthcare System is Broken — But Technology Can Help

Patients “yearn” for personalized services and relationships in health care — optimistic that technology can help deliver on that hope — we learn in Healthcare’s Future: Balancing Progress and Perception, a health consumer survey report from Lavidge. Lavidge, a communications/PR/marketing consultancy, polled U.S. patients’ attitudes about health care and technology in June 2024, publishing the report earlier this month.                   Start with over-arching finding that, “Three out of four patients believe the U.S. healthcare system is broken and there is a strong sense of distrust,” Lavidge asserts right at the top of

 

“People will seek wellness, peace and healing” – Reading the GWI Future of Wellness Report, 2024 Trends

Healthy eating and weight loss, personal care and beauty, exercise and physical activity, and wellness tourism are the four biggest components of the world’s wellness economy, quantified in The Future of Wellness, 2024 Trends, the perennial report from the Global Wellness Institute (GWI).                 Here’s the bubble chart, which I’ve updated with the 2025 data so we get a sense of what the coming year will bring for the eleven total segments that make up the global wellness market. The fine print of the projections for these areas identifies the annual growth rates for

 

Peace and Health: A Causal Relationship Explored in the AMA Journal of Ethics

“Peace and health are inextricably connected,” the Editors of the AMA Journal of Ethics introduce an issue of the journal devoted to Peace in Health Care published November 2024.             In this timely journal issue, we can explore nearly one dozen essays exploring the interrelationship between peace and health in various clinical, care, and community settings — including hospice, maternal/child care, built environments, and adjacencies looking at the use of psychedelics and music for quieting one’s inner voices. You, the reader, will find your own favorite issues to explore based on your work, values, and interests.

 

Keep Calm and Carry On – Election Day Anxiety Hacks from Calm, Aloft Hotels, and Sesame Street

As my phone keeps pinging today with texts of friends and colleagues sharing #Election2024 angst, I am grateful to the folks at Calm for providing some moments of silence. Here’s their share to help us cope with political stress today.             Calm provided similar support previously in 2020 when the meditation app collaborated with the media network CNN on election anxiety management — covered here in Health Populi. Political stress and anxiety is a mainstream mental health challenge in the U.S. (and other countries dealing with divisive politics). Many brands and products have taken positions

 

Well-Being Burnout – Lululemon’s 4th Annual Study Into Our Pressured Lives

Lululemon has published the 2024 Global Well-Being Report, a study into peoples’ perspectives on their personal health from the company best known for athleisure wear and self-care. This year’s report is titled, The Pressure to Be Well. That pressure is coming from peoples’ experiencing “well-being burnout.” In the company’s fourth annual report on well-being, Lululemon learned that most people have tried to adopt personal strategies to bolster their health, and one-half of these folks are confronting “well-being burnout.” Lululemon collaborated with Edelman Data & Intelligence to field the study in April and May 2024 in 15 markets where the company

 

Americans’ Perspectives on Pharma and Healthcare Industries Are Low and Low-Ish Compared with Most Other Sectors

Only 20% of U.S. adults have a positive view of the pharmaceutical industry, garnering the lowest positive vibes among Americans in Gallup’s latest survey on peoples’ opinions of industries in America. About 1 in 3 Americans feel positively about health care in the U.S., on par with publishing and the electric/gas industries — on the lower end of these findings.             By far, the top-perceived industry in the U.S. is agriculture and farming, taking the first spot with 64% of Americans’ positive views. Restaurants and the computer sector get 52% positives, although Gallup points out

 

1 in 2 U.S. Women (“The Bedrock of Society”) Self-Ration Care – the Latest Deloitte Findings

Women in the U.S. are more likely to avoid care than men in America, Deloitte found in the consulting firm’s latest survey on consumers and health care.             Deloitte coins this phenomenon as a “triple-threat” that women face in the U.S. health care environment, the 3 “threats” being, Affordability, Access, and, Prior experience — that is the health disparity among women who have seen personal mis-diagnosis, bias, or treatment that hasn’t been consistent with current protocols and practices. The data come out of Deloitte’s fielding of the U.S. consumer survey in February and March, 2024.

 

Obesity is a Public Health Epidemic in the U.S. — The Case for GLP-1 Coverage, Affordability and Equity

“If the U.S. were sensible, weight management would be treated as a public health issue,” David Cutler writes in the JAMA Health Forum dated August 15, 2024. Dr. Cutler, distinguished economics professor at Harvard, talks about “the pathology of U.S. health care” citing the example of weight loss medications — in short, the uptake of GLP-1 drugs to address Type 2 diabetes first, and subsequently obesity.          Dr. Cutler notes that the price of these drugs in the U.S. “far exceeds” that of other countries: specifically, 9 times that of the prices in Germany and the Netherlands

 

Where Democrats and Republicans Agree on Health Care Policies – From Medicare and Prescription Drugs to Gun Safety

In a super-divided electorate like the U.S. with about 60 days leading up to the 2024 Elections, we might assume there are no “purple” areas of agreement between the Red (Republicans) and the Blue (Democrats) thinking in PANTONE color politics. Surprisingly, there are many health policies on which Democrats and Republicans concur, as found in a series of YouGov polls conducted in May 2024.                         YouGov fielded the health policies poll in five waves online, each among roughly 1,100 U.S. adults in May 2004. This bar chart summarizes health

 

The Impacts of Heat on Health Across All Dimensions – from Death to “Heat-Flation” on the Pocketbook

Rising energy bills are confronting U.S. households (and indeed, health citizens in many parts of the world) due to extreme heat, PBS reported on 1st September. But the record heat waves in so much of the world is impacting both peoples’ fiscal and financial well-being along with physical health impacts, ranging from exacerbating chronic respiratory conditions to, literally, risks to lives.                     A recent letter to JAMA, published August 26, 2024, quantifies Trends of Heat-Related Deaths in the U.S., 1999-2023. The authors examined studies finding exposure to extreme heat associated with mortality,

 

Can AI Help to Improve Health Equity? U.S. Scientists Weigh In With “Yes,” Baking in Ethics and Accountability

The Federation of American Scientists (FAS) was founded in 1945 by a group of scientists concerned about the atomic bomb — sharing a mission to focus on technology, science, and innovation to, in the Association’s words, “work toward a safer, more equitable, and more peaceful world.”           Nearly 80 years after the organization’s launch, the FAS is focusing on the growing role of artificial and augmented intelligence across the many areas that touch peoples’ lives — including health care and well-being. The FAS published a state-of-the-nation essay on June 27 on Improving Health Equity Through AI.

 

Medical Debt, Aflac on Eroding Health Benefits, the CBO’s Uninsured Forecast & Who Pays for Rising Health Care Prices: A Health Consumer Financial Update

On June 11, Rohit Chopra, the Director of the Consumer Financial Protection Bureau (CFPB) announced the agency’s vision to ban Americans’ medical debt from credit reports. He called out that, “In recent years, however, medical bills became the most common collection item on credit reports. Research from the Consumer Financial Protection Bureau in 2022 showed that medical collections tradelines appeared on 43 million credit reports, and that 58 percent of bills that were in collections and on people’s credit records were medical bills.” Chopra further explained that medical debt on a consumer credit report was quite different than other kinds

 

Most Americans Follow an Eating Pattern in Search of Energy, Protein, and Well-Being – With Growing Financial Stress: A Food as Medicine Update

Most Americans follow some kind of eating regime, seeking energy, more protein, and healthy aging, according to the annual 2024 Food & Health Survey published this week by the International Food Information Council (IFIC). But a person’s household finances play a direct role in their ability to balance healthful food purchases and healthy eating, IFIC learned.              In this 19th annual fielding of this research, IFIC explored 3,000 U.S. consumers’ perspectives on diet and nutrition, trusted sources for food information, and new insights into peoples’ views on the GLP-1 weight-loss drugs and the growing sense

 

The Most Trusted Brands of 2024 Tell Us A Lot About Health Consumers

From bandages to home hygiene, OTC pain meds and DIY home projects, Morning Consult’s look into the most-trusted brands of 2024 give us insights into health consumers. I’ve been tracking this study since before the public health crisis of the coronavirus, and it always offers us a practical snapshot of the U.S. consumer’s current ethos on trusted companies helping people risk-manage daily living — and of course, find joy and satisfaction as well. In the top 15, we find self-care for health and well-being in many brands and products: we can call out Band-Aid, Dove, Colgate, Kleenex, and Tylenol. For

 

A 2025 Subaru Forester, a Year at U-New Mexico, or a Health Plan for a Family of Four: the 2024 Milliman Medical Index

Health care costs for an “average” person covered by an employer-sponsored PPO in the U.S. rose 6.7% between 2023 and 2024, according to the 2024 Milliman Medical Index. Milliman also calculated that the largest driver of cost increase in health care, accounting for nearly one-half of medical cost increases, was pharmacy, the cost of prescription drugs, which grew 13% in the year.             The big number this year is $32,066, which is the cost of that employer-sponsored PPO for a family of 4 in 2024. I’ve curated the chart of the MMI statistic for many

 

Health Information Security – My Interview with Richard Kaufmann, CISO of Amedisys – Part 2: Bit by Bit, Putting It Together – Planning, Implementing, Pivoting

Welcome to post #2 of 3, publishing the results of three dialogue sessions between Richard Kaufmann, CISO of Amedisys, and me. The timing of our conversations, tracking both Richard’s and the company’s evolving approach to cybersecurity in health care, has coincided with the Change Healthcare breach and ransom that emerged in February 2024. This second blog of the three is being edited just days after Andrew Witty’s testimony to the U.S. Senate Finance Committee which convened a hearing on May 1st themed, “Hacking America’s Health Care: Assessing the Change Healthcare Cyber Attack and What’s Next.” UnitedHealth Group acquired Change Healthcare

 

Leveraging Trust, Showing Humility: How Health Care Organizations Can Serve Consumers – A New Read from McKinsey

Three trends underpin health consumers’ evolving demands for service: spending more but getting less satisfaction and innovation; trusting health care with data but underwhelmed by the use of that personal information; and, growing “shopping” behavior seeking quality, availability, proximity, cost, and options across channels for health care. That’s the current read from McKinsey & Company’s team noting that Consumers rule: Driving healthcare growth with a consumer-led strategy.                 In this health consumer update, McKinsey spoke with three consumer marketing experts from other industries to learn best practices on how best to “be there”

 

Trust is a Superpower for Public Health – The 2024 Edelman Trust Barometer Through the Health Lens

Less than 50% of people living in 16 countries do not trust government, media, or NGOs to do what is right to address their health needs and concerns, based on the responses from over 15,000 people living in 16 countries whose opinions are captured in the 2024 Edelman Trust Barometer’s Special Report on Trust and Health.           Edelman launched the 2024 Trust Barometer earlier this year during the Davos World Economic Forum, and today released this round of research focused on health. Globally (among health citizens in the 16 countries polled in the study), trust for

 

Healthcare 2030: Are We Consumers, CEOs, Health Citizens, or Castaways? 4 Scenarios On the Future of Health Care and Who We Are – Part 2

This post follows up Part 1 of a two-part series I’ve prepared in advance of the AHIP 2024 conference where I’ll be brainstorming these scenarios with a panel of folks who know their stuff in technology, health care and hospital systems, retail health, and pharmacy, among other key issues. Now, let’s dive into the four alternative futures built off of our two driving forces we discussed in Part 1.             The stories: 4 future health care worlds for 2030 My goal for this post and for the AHIP panel is to brainstorm what the person’s

 

Considering Equity and Consumer Impacts of GLP-1 Drugs – A UBS Economist Weighs In

Since the introduction of GLP-1 drugs on the market, their use has split into two categories: for obesity and “recreationally,” according to the Chief Economist with UBS (formerly known as Union Bank of Switzerland). Paul Donovan, said economist, discusses The economics of getting thin in his regularly published comment blog.                   “These different uses have different economic consequences,” Donovan explains: Obese patients who use GLP-1s should become more productive employees, Donovan expects — less subject to prejudice, and less likely to be absent from work. While so-called recreational GLP-1 consumers may experience these

 

The Economic Contours of the Change Healthcare Cyber Attack: Taking Stock So Far

On February 22, 2024, I went to a CVS Pharmacy-Inside-Target in my community to fill a prescription for benzonatate 200 mg capsules. I had caught a bad case of the flu the week before, and subsequently suffered a very long tail of a cough. That’s TMI for me to write about in the Health Populi blog, but this story has a current-events twist: the pharmacist could not electronically link with my insurance company to transact my payment. He tried a few work-flows, and ended up using a discount card which in the moment worked for us, and I paid the

 

The Women’s Health Gap Is Especially Wide During Her Working Years – Learning from McKinsey, the World Economic Forum, and AARP in Women’s History Month

There’s a gender-health gap that hits women particularly hard when she is of working age — negatively impacting her own physical and financial health, along with that of the community and nation in which she lives.               March being Women’s History Month, we’ve got a treasure-trove of reports to review — including several focusing on health. I’ll dive into two for this post, to focus in on the women’s health gap that’s especially wide during her working years. The reports cover research from the McKinsey Health Institute collaborating with the World Economic Forum on

 

A Health Consumer Bill of Rights: Assuring Affordability, Access, Autonomy, and Equity

Let’s put “health” back into the U.S. health care system. That’s the mantra coming out of this week’s annual Capitol Conference convened by the National Association of Benefits and Insurance Professionals (NABIP). (FYI you might know of NABIP by its former acronym, NAHU, the National Association of Health Underwriters).         NABIP, whose members represent professionals in the health insurance benefits industry, drafted and adopted a new American Healthcare Consumer Bill of Rights launched at the meeting. While the digital health stakeholder community is convening this week at VIVE in Los Angeles to share innovations in health tech, NABIP

 

Rebel Health: The Personal and Professional Passion of Susannah Fox

A “rebel” is both a noun and a verb. As a noun, Merriam-Webster tells us that a rebel is a person who opposes or takes up arms against a government or a ruler. As a verb, “to rebel” is to oppose or disobey one in authority or control, or otherwise renounce and resist by force the authority of one’s government.” An additional definition of the verb is, “to feel or exhibit anger or revulsion.” If you’ve been a patient facing a diagnosis of an illness, whether rare or common, you may well have felt these various feelings stirring inside your self.

 

From Evolution to Innovation, from Health Care to Health: How Health Plans With Collaborators Are Re-Defining the Industry

As a constant observer and advisor across the health/care ecosystem, for me the concept of a “health plan” in the U.S. is getting fuzzier by the day. Furthermore, health plan members now see themselves as medical bill payers, seeking value and consumer-level services for their health insurance premium investment. Weaving these ideas together is my mission in preparing a session to deliver at the upcoming AHIP 2024 conference in June, I’m thinking a lot about the evolving nature of health insurance, plans, and the organizations that provide them. To help me define first principles, I turned to the American father

 

The Wellness Market Shaped by Health at Home, Wearable Tech, and Clinical Evidence – Thinking McKinsey and Target

Target announced that the retail chain would grow its aisles of wellness-oriented products by at least 1,000 SKUs. The products will span the store’s large footprint, going beyond health and beauty reaching into fashion, food, home hygiene and fitness. The title of the company’s press release about the program also included the fact that many of the products would be priced as low as $1.99. So financial wellness is also baked into the Target strategy. Globally, the wellness market is valued at a whopping $1.8 trillion according to a report published last week by McKinsey. McKinsey points to five trends

 

Ethics for AI in Health – A View From The World Health Organization

For health care, AI can benefit diagnosis and clinical care, address paperwork and bureaucratic duplication and waste, accelerate scientific research, and personalize health care direct-to-patients and -caregivers. On the downside, risks of AI in health care can involve incomplete or false diagnoses, inaccuracies and errors in cleaning up paperwork, exacerbate differential access to scientific knowledge, and exacerbate health disparities, explained in the World Health Organization’s (WHO) report, Ethics and governance of artificial intelligence for health.             WHO has released guidance on the use of large multi-modal models (LMMs) in health care which detail 40+ recommendations for

 

Nurses Continue to Rank Highest in Ethics and Honesty for Professions in the US — But Peoples’ Opinions for All Jobs, Including Nursing, Have Eroded in Gallup’s Latest Poll

Ratings of honesty and ethics in professions have fallen down in the U.S., we find the Gallup Poll’s annual assessment of rankings for occupations that touch peoples’ lives in America.                     Each year for over a decade, nurses have ranked highest in this survey, representing the most-trusted profession working in America. However, even nurses’ ethic-equity has dropped in the hearts and minds of Americans over the past four years, falling 7 percentage points from a high of 85% of citizens ranking nurses at the greatest level of honesty and ethics to

 

Why Elevance Health is “Prescribing” Phones for Members

You’ve heard of food-as-medicine and exercise-as-medicine. Now we see the emergence of telecomms-as-medicine — or more specifically, a driver of health, access, and empowerment. Elevance Health, the health plan organization serving 117 million members, launched a program to channel mobile phones and data plans into the hands of some Medicaid plan enrollees, explained in the organization’s press release on the program. To implement this program and get connectivity into consumers’ hands and homes, Elevance Health is collaborating with several telecomms companies including Verizon, AT&T, Samsung, and T-Mobile. Funding is supported by the FCC’s Affordable Connectivity Program.        

 

The Trust-Innovation Gap – Welcome to the 2024 Edelman Trust Barometer

If it’s January, it’s Davos-time — that is the annual meeting of the World Economic Forum convening global experts and passionistas focused on big ideas and challenges facing us mere humans living on Planet Earth. Parallel with the WEF is the annual publication of the 2024 Edelman Trust Barometer, now in its 24th year, focusing on global citizens’ concerns that unite people around the world. For the 2024 study, Edelman’s team fielded the survey in November 2023, collecting input from over 32,000 people living in 28 countries. About 1,150 interviews (plus or minus) were done in each nation which included