The Omnichannel Imperative for Healthcare: Supporting Telehealth Awareness Week 2023
“What omnichannel really means: hearing the customer wherever they are and making them feel heard, valued, and understood.” That statement comes from Qualtrics’ explanation of omnichannel experience design. The very human needs of feeling one is heard, is valued, and is understood, underpin the rasion d’etre of omnichannel marketing. And these very values are those that underpin the trust between patients and providers and the large healthcare ecosystem. It’s Telehealth Awareness Week, led by the ATA. I celebrate and support the effort; this Health Populi post explains the Association’s mantra that Telehealth is Health, and that
There’s a New “O” in Medicine-Town – Welcome OPill to the Front of the Counter
You may not be able to get that ear-worm jingle that goes “O O O Ozempic” out of your musical mind, but I’m happy to tell you there’s a new “O” in town: the Opill. Welcome to the first OTC contraceptive for sale in the USA. I wrote about Perrigo’s Opill here in Health Populi in May 2023 as a “signpost on the road to retail health.” It’s official: “The U.S. Food and Drug Administration (FDA) approved Opill®, a progestin-only daily oral contraceptive, for over-the-counter (OTC) use for all ages.
Consumers’ Use of Digital Health is Just Part of Mainstream Life Now
Using the Internet and mobile health apps are as mainstream as swiping left for a date and researching features in a new car, based on the Digital 2023 Global Overview Report from Meltwater. The broad coverage of this kind of research can’t be accomplished by just one entity, and Meltwater acknowledges the partners who brought them to this research-party: these included data.ai, GSMA Intelligence, GWI, Locowise, Ookla, PPRO, SemRush, Similarweb, Skai, and Statista. In this 400+ page report, you can find most datapoints you’re interested in covering the global consumers’ use of the internet, mobile apps, and social media. I
Stress Is Playing A Big Role in Consumers’ Food Habits: Food-As-Medicine Update from IFIC
The COVID-19 pandemic accelerated consumers, globally, to take on more DIY roles as well as self-care for health and well-being. In addition, anxiety and stress are mainstream across demographics and have impacted the way people select and consume food, based on findings in the 2022 Food and Health Survey from the International Food Information Council (IFIC). In this 17th annual consumer survey, IFIC points to two underlying macro trends that are re-shaping peoples’ relationship with food and health: the pandemic’s impact, and “significant” generational shifts in taste, consumption, and values about nutrition and sustainability.
I'm looking forward to brainstorming digital health and AI at the annual Cain Brothers private company healthcare conference in New York City.
Can't wait for 2024 CES to brainstorm and share perspectives on health consumers, digital health, and the new HomeCare and retail health closer-to-home. See you in January 2024 for a great start to the New Year....
Health tech is now mainstream at the annual CES (aka Consumer Electronics Show) in Las Vegas #CES2024 and I'll be there collaborating with clients and innovators starting with the Media Days and into the conference and convention floor meeting up with the latest digital health goodness -- as well as smart home, smart cars, and, well, pretty much smart-everything that helps us make health at home.