Will AI Make Our Minds Feel Like Boiling Frogs, Be Borrowed, or Inspire Agency and Joy? Learning from John Nosta

Like gas and healthcare prices crowding out other spending, the topic of “AI” can crowd out other issues in our email inboxes, LinkedIn and other social media channels, and local and national concerns. Getting my head into John Nosta’s new book, The Borrowed Mind: Reclaiming Human Thought in the Age of AI, could not have come at a better time given AI’s growing presence in my own brain, work conversations, and local political discussions in our community and state. After one read-through, I let John know I would need to do a
Will GLP-1s Shift the Actuarial Curves for Life Expectancy? Swiss Re Models the Scenarios

The growing adoption of GLP-1 medications has already begun to transform society and industry sectors, along with helping many patients effectively deal with managing diabetes and obesity, and other conditions. There is growing evidence that this group of medicines is also bending the actuarial curves for life expectancy, we learn in the report, The future of metabolic health and weight loss drugs from Swiss Re. In the report, Swiss Re shares the company’s vision of metabolic health, a graphic for which is shown here. The company (smartly) takes a broad ecosystem view
Most Brands Speak to Women As If They Are Men: Learning from Hidden Women, Health Marketing Insights from 8th Day

Are women “seen?” And how do they see themselves compared with how companies see them — marketers, leaders, and any enterprise that’s trying to message and persuade women to calls-to-action? If you are working to inspire, influence, or engage that portion of the world’s population who are women, then a new study from 8th-Day brand consultancy can inform your strategies. It’s titled Hidden Women: Unlocking brand growth by seeing the unseen, and it’s chock full of insights and lightbulb moments from which you can benefit. In full and delightful disclosure, the 8th-Day team are
“Trust is the #1 Public Health Issue” and Health Citizens Live in an “Information Abundant” World That, Counterintuitively, Underpins Divisiveness – the 2026 Edelman Trust Barometer

It would sound like good news that more health citizens, globally, are engaged with more information about health – a health information “abundance,” by the look at the data. But it’s not such great news when we learn that said information abundance also underpins health citizens’ confidence in finding answers and making informed health decisions, we learn in the 2026 Edelman Trust Barometer’s Trust and Health edition. In the U.S., the percent of people who felt confidence in their ability to find answers and make informed health decisions “plummeted,” in the words of the
“The #1 longevity hack is ‘don’t be poor’” — Kara Swisher is a health economist

In full transparency, I’ve been a fangirl of Kara Swisher since I first read her work with Walt Mossberg and Recode, coinciding with my own work on the early adoption of the Internet in health care. Today, Swisher is everywhere all-at-once, covering technology, politics, and now, seeking truths about the so-called longevity economy. Swisher appeared with Nicolle Wallace on her podcast, The Best People, on 13th April, so I was keen to tune in. The conversation covered a lot of ground, and it was Swisher’s take on science and health that I was most
Americans Are Health Information Seekers — Far Above All, Valuing Info from Providers and Medically-Trained Sources (and lessons for AI in health)

A commentary in Nature Medicine this week asserts that, “Quality health infomration for all is a fundamental determinant of health.” Lawrence Gostin, a learned health care legal expert at Georgetown, and colleagues, note that, “Society is at a turning point, faced with misleading guidance and ubiquitous, fast-spreading digital and social media…Amplified by generative AI, poor quality information corrodes trust in science and drives social and political polarization.” With the context in mind that health information is a social determinant of health, we turn to a report from the Pew Research Group which asks and answers the question, Where do Americans
Past is Prologue as CVS Returns to Its “CVS Pharmacy” Roots – What it Means for Health Consumers and Retail Health (with a nod to Colruyt Group in Belgium)

Going back to its roots, CVS Health announced plans to open 20 “apothecary-style” pharmacies around the U.S., the first of which was sited in Chicago’s West End. The new brick-and-mortar stores will average 3,000 square feet, providing full-service pharmacies staffed by licensed pharmacists. “Pharmacists are among the most accessible and most trusted health care providers,” Len Shankman, EVP and President of Pharmacy and Consumer Wellness for CVS Health is quoted in the press release for the plans. This new footprint is meant to enable “pharmacy teams to continue to build relationships with patients
Doctors and Consumers in America Agree: Health Care Access and Affordability Rank Top of Mind in March 2026 (surveys from Athenahealth and Gallup)

In uncannily-timed releases of two surveys in March 2026, we see that U.S. physicians and consumers both rank health care access and affordability as the top issue they face — for medical practices among doctors, and for everyday life worries among U.S. health citizens. On the physician front, The 2026 Physician Sentiment Survey was published by Athenahealth, gauging U.S. doctors’ views on the state of medical practice and healthcare in America. “Over the past three years,” Athenahealth observes, “access to affordable healthcare has risen sharply to become
Food & Wine Magazine Features Food-As-Medicine: Good for People, Good for the (Local) Economy

When the mainstream media food magazine Food & Wine devotes a long article to the concept of food-as-medicine, it calls to me….loudly. Here’s another proof-point for tying together public and individual health while boosting local economies. F&W featured Stacey Leasca’s essay, What Happens When Doctors Start Prescribing Food Instead of Pills?, online this month, and Stacey did her homework. One of Stacey’s go-to evidence-based resources for her column was the recently-released Rockefeller Foundation report, From Farm to FIM: The Economic Impact of Local Food is Medicine. The Foundation studied several local
Consumers Using AI for Health — Especially Motivated When People Lack Access to Care
Peoples’ use of AI for researching health information and supporting mental health appears to trump consumers’ trust in the technology, based on the March 2026 Kaiser Family Foundation (KFF) Tracking Poll on Health Information and Trust. Similar to the recent Rock Health consumer survey on AI adoption (discussed in Health Populi earlier this week), about 1 in 3 U.S. adults have used AI for health information in the past year for either physical or mental health queries. There are many studies gauging consumers’ use of AI in health care, but
Consumer Adoption of AI for Health and Self-Care – Doubling to 36% in a Year, Via Rock Health’s Latest Snapshot

From pre- and self-diagnosis of symptoms to prescription drug treatments and ongoing care, millions of U.S. consumers have used AI chatbots for health and wellness according to the consumer health adoption survey from Rock Health. The report was published in late March 2026, with AI-focused data from the consumer survey fielded in December 2025. In just one year from 2024 to 2025, consumers’ use of AI chatbots for health information doubled from 16% of people to 32%. The most popular brand of AI for health information seeking was ChatGPT (owned by OpenAI, with whom
The “Five-Month” Cognitive Penalty of Financial Decline: A Significant Loss of Financial Well-Being Correlates with About Five Months of Cognitive Decline A Year

Lower financial well-being and worsening financial conditions have been linked to declining brain function, according to new research from a team at the Columbia Mailman School of Public Health. The research, Changes in financial well-being and memory function and decline in middle-aged and older adults, was published this month in the American Journal of Epidemiology. “Worse financial well-being in midlife and older age — and especially declines over time — are associated with lower memory scores and faster cognitive decline,” the study notes — among the first to scrutinize the relationship between brain
Healthcare AI Direct-to-Consumer: Everything, Everywhere, All At Once

The announcements of consumer-focused AI for health are coming Fast and Furious. As we are coming off of the 2026 Oscars broadcast, it inspires me to quote another movie title, Everything, Everywhere, All at Once. In the moment, it feels like consumer health-focused AI is indeed in a fast-and-furious launch phase. It’s time for me to provide an update on this fast-moving-consumer service, discussing the latest vendor announcements and the ongoing concerned embrace of AI among early adopting citizen-users of AI for health/care. For context, let’s start with long-time AI-medical expert Dr. Eric Topol’s view on the current state. Registering
Consumers Are Ahead of Consumer Health Innovation: Insights from IQVIA

As patients in the U.S. bear more costs out-of-pocket, from deductibles to co-sharing the price of higher-cost specialty drugs (say for cancers, Parkinson’s, and so on), health care looks and feels more like a retail transaction stretching peoples’ health consumer muscles. A new report from IQVIA, whom you probably know through their data collection and analysis in the prescription drug sector, forecasts Consumer Health’s Next Phase, with the observation that the market is changing faster than its narratives (the subtitle of the report). To come to this judgment, IQVIA analyzes six trends shaping the
Why Clorox Talks about Hygiene at Home: Health, Wellbeing, and the Home as Health Hub

The COVID-19 pandemic was a watershed era for people re-assessing and re-imagining their homes as hubs for health, healthcare, and well-being (as well as learning, exercising, and baking sourdough bread). This graphic comes from my book, Health Citizenship: How a Virus Opened Hearts and Minds, written in the midst of the pandemic based on consumers’ newly adopted behaviors during the #workfromhome and #stayhome epoch. We experienced the digital transformation of people through life and home-based work and education, a growing sense of DIY for things we could do
Dr. Wachter Bets on A Giant Leap for AI in Health Care

“Stop worrying and let AI help save your life,” a New York Times op-ed prescribed in January. So I wanted to ask Dr. Robert Wachter, author of that essay, “why not worry?” and read his latest book, A Giant Leap, before speaking with him. I spent time with Bob on a Zoom session last week to dig into some patient/consumer-facing issues regarding AI and health care. Before I launch into our engaging conversation, I’d like to share some context about Dr. Wachter and his evolution that I believe makes him
Health Care Ads at the Big Game (Super Bowl LX) – Edgy, Entertaining, Educational

“When Weight Watchers dared to run an ad in 2015, it was likened to a record scratch,” AdAge noted in its preview of ads planned for broadcasting during Super Bowl LX. A decade+ later, healthcare and health-related promotions are part of the Big Game’s financial lifeblood, where a 30-second spot can cost $8 million according to AdMeter And on the aesthetics/design front, some of the ads this year are downright edgy — entertainment-intended, but also educational in their own way. Take “Rich People Live Longer,” this year’s ad from Hims & Hers Health. The company advertised at last year’s game
The New (Old) Long-Term Care: Intergenerational, Together at Home

One in three adult children in the U.S. say that moving their parent(s) into their family’s home is the most likely living arrangement for their folks as they age, we hear from a study on the “Care Conversation” from LevLane, conducted by Talker Research. That’s twice as many consumers as those looking to assisted living (19%) or senior living or memory care facilities (16%). Talker Research conducted a survey of 2,000 U.S. adults, Gen X or younger with a living parent, to assess the current state of and future prospects for the senior living market.
Optimistic and Skeptical: How Older Americans Are Using and Seeing AI – the View from AARP

People over 50 in America typically hold two thoughts in mind at once when it comes to AI: they’re optimistic and skeptical, depending on the “job” that AI could do, according to research from AARP explained in the report, Navigating the World of AI: Awareness, Attitudes, and How People Expect to Use It. Topline, most people 50 and over have used AI in some way, with roughly 3 in 5 older Americans saying “I am a beginner” in using AI across age groups from 50 to 70+. Most older Americans are familiar with many terms in the
As Adult Vaccination Levels Fall, We Must Assert the Value of Vaccines

The rate of vaccinations among people 65 years of age and older has declined since 2019 — a personal health challenge for aging Americans and their caregivers and families, and a public health problem for the U.S. The Centers for Disease Control’s National Center for Health Statistics published Data Brief 547 on the situation on January 21, 2026. In the meantime, serendipity and timing are uncanny in the moment as The Value of Vaccines conversation series from Pfizer was launched this week. I am grateful to have participated in this project with several sisters-in-expertise: Elif Alyanak from Avalere, Venesa Day
Thinking About Dr. Martin Luther King and Health Citizenship in 2026

Today as we appreciate the legacy of Martin Luther King, Jr., I post a photo of him in my hometown of Detroit in 1963, giving a preliminary version of the “I Have a Dream” speech he would deliver two months later in Washington, DC. Wisdom from the speech: “But now more than ever before, America is forced to grapple with this problem, for the shape of the world today does not afford us the luxury of an anemic democracy. The price that this nation must pay for the continued oppression and exploitation of the
Tech Trends to Watch at CES 2026 – For Health, It’s About Longer Living, Smarter Living, and Better Living

Live from CES 2026 in Las Vegas…the first day of CES Media Days preceding the big show always covers a context-setting report on Tech Trends to Watch. This is one of my annual go-to programs which helps orient media and industry analysts with a lens on CES’s key tech categories and some hard data on market size and growth expectations. While I’ll focus on the health/care specifics in the trend forecast, let me first update you on the overall technology market revenues for the U.S. which are estimated at $565 billion for 2026.
Health Tracking Wrapped Around Your Finger: All About Wearable Tech’s Growing Smart Rings Category at CES 2026

For well over a decade, wearable technologies have been developed for humans from head-to-toe — from forehead-worn bands to address stress and headaches to smart shoes with sensor-embedded soles that assess our gait and posture. In 2013, my CES coverage had a focus on “The Battle of the (Wrist)Bands.” This year, the #wearabletech category feels like a fierce competition for the human real estate of the finger — that is, a battle of the smart rings. Twelve years later, smartwatches are mainstream trackers for health embedded with sensors that are gaining clinical evidence for use in medical care well beyond
Exercise is Health Care, and Consumers Are Willing to Pay – Context for #CES2026

“Americans are not just setting fitness goals; they are budgeting for them,” Liz Clark, President and CEO of the Health & Fitness Association observed. “People increasingly see exercise as an essential investment in their long-term health. Even in a challenging economic environment, Americans are prioritizing physical activity as a proactive form of preventive healthcare.” Americans see exercise as healthcare — and health — according to a survey from the Health & Fitness Association (HFA). HFA commissioned Kantar to conduct the online survey among 2,000 U.S. adults 18 and over in December 2025 — well-timed for the
A Primer on Health Consumers for CES 2026 – How Macro Consumer Trends Will Shape Healthcare Consumers in 2026

Increasingly, people are engaging more in health care decision making due to many factors impacting their personal medical choices — from the cost and access to health insurance to co-payments for prescription drugs and the supply of primary care doctors, more patients developed and exercised their health consumer muscles in 2025, For 2026, the health consumer muscle-building will grow as people will be re-shaped by macro market factors we are currently gleaning from forecasts looking into the new year: for personal finances, social issues, technology adoption, views on AI and privacy, and other issues. Here are some data points to
Navigating a Constellation of Uncertainties: Health/Care in 2026 (My Un-Forecast)

Almost from the first year of launching Health Populi in 2007, I’ve written a “TrendCast” for the coming year of health care. Over many years, there weren’t so many blogs devoted to health care which featured such prognostications, and so readers could divine signal from noise and move forward into new years with manageable lists of What To Expect Next Year in Healthcare. Here’s one from ten years ago that brings a sense of déjà vu: most of the findings are consistent with what we know for sure about 2026 and it’s useful to look back with today’s eyes to
The Real Face of Men’s Health in America: Years of Life Lost, Yearning for Social Connection, and Eroding Trust in Health Care

In 2023, more than one-half of male deaths in the U.S. were premature: this is The Real Face of Men’s Health in America, a new report analyzing 2025 U.S. data from the Movember Foundation. The report was published as we approach November which the project chose for Men’s Health Month when launching in Australia over 20 years ago. Compared with the rest of the economically-developed world, Movember found that the “U.S. stands out for the sheer number of years of life lost (YLL), as well as the enormous toll of men’s early deaths
Paging Dr. Verily – What Consumers Want from Health Tech: Personalization, Control, Privacy, and Ease

“What do consumers want from their health technology?” wondered a poll conducted among smartphone-owning health care decision makers. Greater control and engagement in health care, assurance of privacy and security for their health data. and greater personalization of advice coming out of the analysis of that shared personal health information. Welcome to the Consumer Survey on Personal Health Technology, market research conducted by Verily with The Harris Poll among 2,000 U.S. adults 18 and older in July 2025. The screening criteria used to include a survey respondent were two-fold: whether they owned a smartphone, and made the majority of their
What Pantone’s and Insulet’s Omnipod Mango Colorway Means for Patients and Community

“From Pod to Pantone: Omnipod Mango becomes an iconic color,” the Insulet press release reads. How delighted I am to see that Insulet has collaborated with Pantone on developing the Omnipod Mango color for the company’s insulin delivery system. Here’s some of the story. So why “Mango?” To celebrate individualism and empowerment…and break away from “the world of traditional blues that dominate the medical and diabetes landscapes.” Instead….a bright tropical orange instead of the “medical blues,” as the color researchers pointed out. How wonderful is this? Uplifting, joyful, and representative of the Podders community and identity.
The Least-Positively Viewed Industries in America are the Federal Government, Pharma, and Advertising – The 2025 Gallup Poll on Industry-Love in America

In 2025, most Americans feel positive about farming and agriculture, the computer industry, and restaurants. At the opposite end of industry-love are the Federal Government, pharmaceutical companies, and advertising and PR, we learn in Gallup’s annual ratings of 25 key U.S. business sectors survey, fielded in August 2025. Here’s the eye-straining table of those 25 sectors, calling out health care which has a net majority negative rating by 51% of U.S. adults: that is, 27% feeling somewhat negative about healthcare, and 24% feeling “very negative” about
How Consumers’ Access to Telehealth Impacts Medical Real Estate and Design Decisions

The idea of “hospitality” in health care is not new, but the nature of how patients-as-consumers are dealing with health care choices based on what looks and feels good is changing the nature of what hospitality means in technology-enabled health care delivery, we learn from the 2025 Patient Consumer Survey conducted by JLL. Jones Lang LaSalle Inc. (JLL) is one of the largest global commercial real estate firms with a strong portfolio of medical buildings. So it is worthwhile to track what the company is learning about health care delivery distributed both inside and outside of brick-and-mortar medical buildings.
In 10 Years, Health Care Will Happen Where Life Happens – PwC’s Tea Leaves into 2035

The costs of medical care are breaking the system, PwC asserts at the start of its new report on the $1 trillion opportunity to reinvent healthcare. The past 3 years of 8+% U.S. national health expenditure increases are “untenable,” PwC says, with 90% of that spending going toward patients with chronic and mental health conditions. What will transform the system and move us from “breaking point to breakthrough?” Biology and technology, PwC explains, with technology moving exponentially and simplifying care at scale, and biology decoding the “human operating system” enabling precision at scale. This
Trust Is Eroding for Vaccines Among U.S. Parents — New Insights from KFF and the Washington Post
By the summer of 2025, 1 in 6 U.S. parents had skipped or delayed childhood vaccinations, discovered in the 37th annual edition of the KFF/The Washington Survey of Parents. The study was conducted among 2,716 parents or legal guardians of children, via interviews online in English and Spanish between July 18 and August 4, 2025. In detail by demographic, 83% of all U.S. parents had kept children up-to-date with recommended childhood vaccines (16% not doing so) 74% of self-described MAGA Republicans kept kids up to date with the recommended vaccines (25% not doing so),
Dr. Osterholm Explains “The Big One” – A Deja Vu Moment with a True North Public Health Expert

“The truism that no one is completely safe until everyone is safe is a truism because it happens to be true.” So caution Michael Osterholm, epidemiologist, professor at the University of Minnesota School of Public Health, and director of CIDRAP (the Center for Infectious Disease Research and Policy at the U-MN) and collaborating writer Mark Olshaker in their new book, The Big One. (In this post, for the sake of brevity, I’ll refer to the two authors as “O&O”). Simply put, the tagline tells us what we are about to read: a
What the Growth of Single-Person-No Children SNAP Beneficiaries Means for Health in America

“SNAP has moved away from primarily serving families with children toward serving households without children, particularly those consisting of just one person,” an analysis from The Institute for Family Studies observes, giving us some food-for-thought on what these changing demographics of SNAP beneficiaries could mean for the health and well-being of people in the U.S. The Institute looked at data from the U.S. Department of Agriculture and graphed this top-line trend of households with children declining as a percent of SNAP households compared with growth among households without children. SNAP has significant
On Labor Day 2025: From Health Care “Revenue Bounty Hunters,” Medical Bills Back into FICO Scores, the Rise of “Cute Debt,” and Tariffs — U.S. Consumers’ Face Eroding Financial Health

On this U.S. Labor Day 2025, the physical and the fiscal, with the mental, converge as I ponder what working Americans are facing….packing kids up for school, sorting out college payments and loans, dealing with rising costs of daily living, and feeling a growing pinch of what President Trump’s tariffs have had in store now that they’re hitting SKUs around the household. This post will cover most days this week as my own workflows will be heavy as clients return to face returns-to-work and updating scenario plans. We start this post with a headline: “Why Hospitals Are Hiring ‘Revenue Bounty
U.S. Physicians Have to Deal with the Growing Info-Demic of Disinformation Meant to Mislead Patients

Close to 100% of U.S. doctors agree that misinformation and/or disinformation undermines patient care, according to a new survey from the Physicians Foundation. The Foundation polled over 1,000 U.S. physicians in late May 2025 to gauge doctors’ perspectives on information and patients’ health literacy. Furthermore, over one-half of physicians believe that misinformation – and/or disinformation — significantly impacts the ability to deliver quality patient care. The first graphic differentiates between “misinformation” and “disinformation,” where the latter is false or inaccurate information deliberately intended to mislead people. Misinformation is somewhat more benign in
Prescription Drug Pricing in America – a 3-Part Update, From the Over- the-Counter OPill and “Half-Price” Ozempic to Most-Favored-Nation Rx (Part 2)

“Big Pharma has a new vision for selling drugs. It’s going to the mattresses,” writes Josh Nathan-Kazis in MSN earlier this week. That is, going direct-to-consumer (DTC) the way the mattress industry has done in the past decade, cutting out brick-and-mortar sleep shops at retail. In the case of “Make(ing” like a mattress company,” Josh explains, the pharma manufacturers “sell shots and pills straight to the consumer.” In this case, that’s cutting out the pharmacy benefits managers and other intermediaries that have taken dollars in the transactions of drug benefit claims which have added costs to payers (health plan sponsors
What U.S. Consumers Are Thinking About Tariffs’ Impacts on Health Care: Looking to Ipsos, QCentrix and Goldman Sachs

Most Americans, thinking as health consumers, believe that tariffs could impact peoples’ ability to pay for costly prescription drugs and be priced out of paying for check-ups and medical supplies, based on results from two studies on consumers’ views on tariffs and their health care from Ipsos and Q-Centrix. Ipsos’s consumer survey found that younger consumers, people earning lower incomes, and folks living in the suburbs feel even more stressed about tariffs’ impact on medical care — along with more people identifying as Democrats or Independent voters. With
To Garner Patient Loyalty, Focus on Convenience, Availability, and Affordability. Consumers Trust AI to Help the Journey.

U.S. health consumers are roughly split 40/40 when it comes to AI analyzing personal health data to provide personalized advice, with 21% feeling neutral about that. But using AI for regular health updates and guiding us through a pre- or post-care medical journey would be welcome by one in two people, we learn in how to Unlock patient loyalty: New healthcare consumer insights, Huron Consulting Group’s consumer research report polling 1,500 U.S. healthcare consumers. Start with peoples’ top reasons for switching health care providers, along with main barriers preventing consumers from
Women Walk a Financial Tightrope: What That Means for Women’s Health, Mind, Body, & Wallet

Financial stress and anxiety have an ‘outsized’ negative impact on the well-being of women in America, compared to male counterparts, we learn in Health. Wealth, and Happiness – Helping to overcome roadblocks to women’s well-being, a report from the Guardian Life Insurance Company. This report is part of Guardian’s annual research program called Mind, Body, Wallet, which the company launched 14 years ago. The goal of Mind, Body. Wallet is to assess how health citizens define “well-being” in daily living, making the crucial connections between mental health (“Mind”), physical health (“Body”), and money
Why a Grocery Store Signed On to “Make Health Tech Great Again”

Joining the ranks of technology heavyweights Amazon, Anthropic, Apple, Google, and OpenAI, as well as digital health innovators Noom, Oura, Virta Health and Welldoc, who have pledged to “Make Health Tech Great Again,” Albertsons, one of the largest grocery chains in the U.S., put its name on the list with these and other early adopter collaborators. The Albertsons’ company blog published on 31 July discussed the background and rationale for this decision. “Specifically, we pledge to explore how our Sincerely Health platform can connect to The Centers for Medicare and Medicaid Services (CMS) Aligned
Most People Would Choose Food Over Meds to Get Healthy. But Barriers to Consumers Doing So Will Require Collaborative Approaches That Get Closer and Personal

The pandemic era re-shaped consumers’ views on food as an input for health across all dimensions. We look back with affection for our local grocery stores and pharmacies which played leading roles as first responders f0r our health and, quite literally, the basic needs at the base of our personal hierarchies the way Maslow conceived them. As I tracked home-bound consumers’ behaviors from the start of COVID-19 in March 2020, I hunted-and-gathered data from Nielsen, Acosta, Circana, Gallup, Harris, and other sources of consumers @ retail. The DIY food-health concept, coined by Nielsen, was the build-up of our “pandemic pantries.”
Medical Cost Trend at 8.5% in 2026? PwC Sees “No End in Sight” for Increased Healthcare Spending

For the third year in a row, medical cost trend — the expected increase of health care costs by health plans — will be 8.5% for group health insurance. This contrasts with a low of 5.5% in 2022 when cost trend dipped coming out of the COVID-19 pandemic….then shot up to 8.0% the following year in patients’ healthcare catch-up mode. Welcome to Behind the Numbers 2026, the annual medical trend report from PwC. What’s continuing to drive up health care costs? PwC identifies 4 medical cost inflators, and 2 “deflators” (these being
As Time Becomes More of a Luxury Thing, Consumers Ration Visits to Health Care Providers

When it comes to luxury goods, forget about that Rolex watch, a Louis Vuitton bag, or Porsche. The top luxury item among U.S. consumers in 2025 is time, and with many luxury goods, time is in short supply for most people. An important new report from Duckbill explores the Permission to Ask: Why Americans Need Help — And Why They Struggle to Get It. The top-line finding gleaned through Duckbill’s survey of 2.069 U.S. consumers in early May 2025 was that 2 in 3 Americans are just trying to get through the day. This struggle
National Health Spending in the U.S. in 2033: What 20.3% of the GDP Will Be Spent On

By 2033, national health spending will comprise 20.3% of the U.S. GDP, based on the latest national health expenditure projections developed by researchers from the Centers for Medicare and Medicaid Services (CMS). This growth will be happening as CMS projects coverage of insured people to decline over the period. Earlier today, I attended a media briefing hosted by Health Affairs to receive the CMS team’s top-line forecast of NHE from 2024 to 2033 discussing these findings. Fuller details on the projections will be released in the July issue of Health Affairs on 7
That Big Beautiful Bill’s Healthcare Proposals Aren’t So Pretty in the Views of Most People in the U.S. – Including Josh Hawley (R-Mo.) – Listening to the Kaiser Family Foundation June Health Tracking Poll

Across all U.S. voters, the so-called “Big Beautiful Bill” Act (BBB) is seen unfavorably by nearly a 2:1 margin. Underneath that top-line, Democrats, Independents, and non-MAGA Republicans oppose it, while MAGA supporters favor it. But favorability erodes when people hear about possible health impacts, we learn in the June 2025 Health Tracking Poll from the Kaiser Family Foundation. The details on views of the BBB Act are shown in the first bar chart, with overwhelming disfavor among Democrats and Independents, and majority unfavorability among non-MAGA GOP supporters. Next check into partisans’ lenses
Americans Hear More Frequently About GLP-1 Drugs Than About Menopause, Sleep, or Bird Flu

Yu In a sign of our health communications times, GLP-1s are a much more frequently health topic Americans hear about than autism and ADHD, cosmetic treatments like Botox, Bird flu, sleep issues, or menopause. The Pew Research Center polled 5,123 U.S. consumers in February and March 2025 to gauge peoples’ perspectives on health information and communications trends in America. In the study summary titled, From weight-loss drugs to raw milk, Americans hear more often about some health topics than others, the Pew Research team. The finding that
What Children Can Teach Us About Using GenAI – Insights from The Alan Turing Institute and LEGO

“While children are the group that may be most impacted by the widespread deployment of generative AI, they are simultaneously the group least represented in decision-making processes relating to the design, development, deployment or governance of AI,” we learn in Understanding the Impacts of Generative AI Use on Children, research conducted by The Alan Turing Institute in partnership with the LEGO Group. But it’s the children who shared their perspectives who can teach adults about some potential positive and negative aspects of GenAI, and help inform us in managing downside risks. FYI, The Institute is headquartered in the British Library
What GoFundMe and Crowdfunding Campaigns Tell Us About Healthcare in America

“Can people afford to pay for health care?” a report from the World Health Organization asked and answered, with a focus on European health citizens. The same question underpins a new research paper published in Health Affairs Scholar, Insights from crowdfunding campaigns for medical hardship, Here, crowdfunding is a proxy for “can’t afford to pay for health care” in America. Here in blazing colors we have a snapshot of the study’s data in the form of a “heatmap.” FYI, a heatmap is a data visualization format that represents the magnitude of values of a dataset as a color — generally
How Texting Is a Lifeline for Health Access and Equity – Time to Address the TCPA is “Now”

The Telephone Consumer Protection Act (TCPA) was put into law in 1991. The first smartphone was launched by IBM the following year in 1992 known as the IBM Simon. Then Steve Jobs unveiled the iPhone in 2007. Now in 2025, smartphones are ubiquitous, landlines more cut than connected, and texting is the way people communicate. But for many patients, caregivers, health plan members, and health citizens, whichever persona we are in our individual health care journeys at a point in time, the TCPA remains a barrier for people in the U.S. trying to connect with their health care.
Consumers’ Spending on Wellness and Retail Health is “Inelastic” — Think Food (and Food-As-Medicine)

Self-care is a growing thing as people face increasing health care costs, declining access for services and certain products (think: drug shortages and wait times for specialist physician consults), and increasing consumer competence in sourcing information on health care — whether through AI-assisted on-ramps or greater digital literacy in seeking and finding help online. McKinsey has tracked the expanding landscape and value of the global wellness market — and evolving consumer segments — in The $2 trillion global wellness market gets a millennial and Gen Z glow-up. I covered wellness
Marketing Women’s Health: How Organon’s Nexplanon Took a Page Out of Romance Novels

With women’s health and femtech investing in the spotlight in 2025, most of the focus has been on either women’s access to health care services (e.g., for abortion and prenatal/primary care) to start-ups focusing on fertility technology and benefits, along with growing awareness of the long-overlooked menopause market opportunity. Contraception? Not so visible. Of course, we welcomed the Opill to the over-the-counter medicines market last year with FDA approval of the switch to retail pharmacy and vending machine access. Now let me point you to a newfangled marketing campaign for
Health, Wealth, and How Business Can Support Consumers in an Era of “Uncertainty on Steroids”

Facing uncertainties across everyday life flows, U.S. consumers look to economic and health security — and welcome businesses to support these, we learn in an analysis from The Conference Board. The Conference Board (TCB) polled 3,000 U.S. consumers gauging their perspectives on uncertainties emerging out of the new Trump administration’s policy changes introduced in the first quarter of 2025. The chart details people’s financial/fiscal responses in blue, and the health (mental, social, and physical aspects) in yellow: Consumers’ fiscal strategies for coping with uncertainty are to seek out more affordable brands and retailers, adjusting
If Food Is Medicine, Some Might Feel It’s a Luxury Good Like a Specialty Drug

Most people in the U.S. say it’s harder to eat healthy given the cost of “healthy food,” we learn in the report on Americans on Healthy Food and Eating from the Pew Research Center, published 7 May 2025. With a view that healthy food is “too expensive,” it may feel like aspiring for it feels like luxury-good shopping, or being a patient prescribed a specialty (high-cost) drug. The Pew team polled 5,123 U.S. adults’ perspectives on eating, fielded between 24 February and 2 March 2025. This report is timely as Secretary of Health and
Americans’ Trust in Public Health Agencies Has Become Politicized, Though There is Bipartisan Support for Many Public Health Priorities

While health citizens’ trust in the “messengers” of health information has become polarized by partisans’ political views, there is real concordance of support for many public health priorities. We weave together two current studies to come to this realization: the latest (April 2025) KFF Tracking Poll on Health Information and Trust, KFF’s ongoing health survey (published 6 May); and, the de Beaumont – Harvard Chan School of Public Health poll into Americans’ views on public health in “the first 100 days” of President Trump’s presidency. First, consider the KFF study, conducted among
How Consumers’ Economic Sentiments Are Shaping Peoples’ Financial and Emotional Well-Being (Spoiler: Not So Good): Learning from CivicScience

When it comes to health, the words “fiscal” and “physical” are morphing as peoples’ economic feelings (the “fiscal”) are shaping physical and emotional health, we find in U.S. consumer data presented by John Dick, Founder and CEO of CivicScience. The Consumer Technology Association convened a special session with John, who painted a portrait of the U.S. consumer at a point in time — late April 2025 — reminding us more than once during the hourlong session that, “Everything is constantly changing.” One certainty that we can be sure of, in the dismal-scientist way
The Era of Healthcare Grievance: The Edelman Trust Barometer’s Take on Health and Trust in 2025

Health citizens globally are feeling and behaving more empowered with respect to their personal health from physical and mental health to social and environmental. Most people believe they can identify good sources of health information, with nearly one in two consumers 18-34 believing an average person can know as much as a doctor. But too many people feel unwell compared to how they felt during the pandemic, and most think major institutions are preventing them from accessing quality care and services which is resulting in an ethos of health care grievance. These
A Profile of Health Consumer-Generations’ Use of Digital Health – Rock Health Takes Us Through the Ages

In the past year, most consumers in the U.S. have used virtual care, tracked at least one health metric digitally, and own a wearable or connected health device. Digital health has certainly gone mainstream across U.S. consumers, with varying utilization and motivation by generation, we learn in the report, Screenagers to Silver Surfers: How each generation clicks with care from Rock Health. To segment health consumers by age/generation, the RH team mined the firm’s 10th Consumer Adoption of Digital Health Survey which polled over 8,000 U.S. adults in 2024 on peoples’ perspectives
“The Church As Field Hospital” – Learning from Pope Francis About the Power of Loneliness and Connection

“I see the church as a field hospital after battle.” The death of Pope Francis gives me reason today to turn to one of the key themes he spoke about during his years leading the Catholic Church. That is, the Church as Field Hospital. Healthwise, the Pope had a history of respiratory conditions which began in his early 20s when he had surgery to remove a piece of his lung affected by an infection. Still, he lived to a ripe 88 years of age, participating in Easter Sunday’s morning mass at The
U.S. Health Care in 2025 Requires Scenario Planning: The Uncertainties (AI!?) That Inspire DIY Healthcare

As Weight Watchers prepares to initiate bankruptcy proceedings, I file the news event under “thinking the unthinkable.” “Thinking about the unthinkable” is what Herman Kahn, a father of scenario planning, asked us to do when he pioneered the process. In this book, for Kahn, “the unthinkable” was thermonuclear war, and the year was 1962. The book was tag-lined as “must reading for an informed public” and in it, Kahn I’ve been drawn back to this book lately because of a more intense workflow using
Most Americans Don’t Want to Cut Medicaid (Including Republicans)

With potential down-sizing of Medicaid on the short-term U.S. political horizon, a fascinating poll found that most people identifying as Republican would not favor cuts to Medicaid. What fascinates me about this survey, published earlier this week, is that it was conducted by FabrizioWard, a polling firm that has often been used by President Trump. The firm’s Bob Ward told POLITICO that, “There’s really not a political appetite out there to go after Medicaid to pay for tax cuts. Medicaid has touched so many families that people have made up their minds about what
Are We Liberated Yet? Tariffs Can Impact Financial Health (Riffing on MoneyLion’s Health Is Wealth Report)

Americans’ financial health was already stressing consumers out leading up to Liberation Day, April 2nd, when President Trump announced tariffs on dozens of countries with whom the U.S. buys and sells goods. A new report from MoneyLion and Mastercard called Health is Wealth is well-timed for today’s Health Populi blog. The study was fielded by The Harris Poll online among 2,092 U.S. adults 18 and older between February 28 and March 4, 2025, so it was completed a month before the tariffs came to hit peoples’ 401(k) savings and employers’ company stock market caps.
How BioPharma Can Improve Consumers’ Experience and Health

Patients as health consumers now know what “good” looks like in their digital experiences. People have tasted the convenience and respect they feel from well-designed, streamlined omnichannel retail experiences, and they now expect this from health care — specifically supported by the pharmaceutical companies who manufacture the medicines they use in managing chronic conditions, we learn in ixlayer ixInsights 2025: Pharma’s Role in Improving the Health Experience from ixlayer and Ipaos. The patient-focused report gets specific about people dealing with asthma, COPD, Type 2 diabetes, heart disease, psoriasis, and atopic dermatitis with a lens on
Still Life in Need: Art, Food Justice, and Health

As Thomas Jefferson reminded us, travel makes us wiser…but less happy. And so it is when you confront a piece of art that makes you stop in your tracks, swim in it, and know what it’s saying in terms of what you know you know. Such was the case yesterday during a walking meeting through the Frist Art Museum in Nashville when I passed by this quilt, a multimedia work titled “Still Life in Need” by Lee Colvin, a local artist. This work was part of a
Health Care Nation – How to Inspire a Rosa Parks Moment for Healthcare in America?

Tom Lawry may be best-known as a leading voice on AI in health care; after all, he’s written two very well-selling books on the topic, speaks all over the world on the subject, and in his most recent company-based gig helped lead Microsoft’s efforts in AI in health care and life sciences. When his publisher asked him to write a third book on AI in health care – still a hot topic in publishing – Tom said he’d rather turn to a subject long on his mind: the state of health care in America and how to change the conversation
From Bowling Alone to Eating Alone – What the Shift to Take-Out Food Means for Our Social Well-Being and Mental Health

New data from the American Time Use Survey, research conducted by the U.S. Census Bureau and the Bureau of Labor Statistics, shows that Americans now favor eating in-home compared with eating out at restaurants. Corroborating this shift is other data from the National Restaurant Association sharing that 74% of all restaurant traffic in 2023 came from “off premises” customers — that is, from takeout and delivery — up from 61% in the pre-COVID era. What does this mean for our health, well-being, and sense of community and connectivity? I’m preparing a new talk to
The Growth of DIY Digital Health – What’s Behind the Zeitgeist of Self-Reliance?

Most people in the U.S. use at least one medical device at home — likely a blood pressure monitor. used by nearly one-half of people based on a survey of 2,000 consumers conducted for Propel Software. The Propel study’s insights build on what we know is a growing ethos among health consumers seeking to take more control over their health care and the rising costs of medical bills and out-of-pocket expenses. That includes oral health and dental bills: 2 in 5 U.S. consumers use electric toothbrushes (a growing smart-device category at the
A Mis-Trust Hangover for Health Care 5 Years After COVID Began – an Edelman Trust Barometer Update

On March 11, 2020, The World Health Organization announced that the coronavirus was deemed a pandemic. WHO Director-General Dr. Tedros Adhanom Ghebreyesus asserted, “We have called every day for countries to take urgent and aggressive action. We have rung the alarm bell loud and clear.” Five years later, Edelman has fielded a survey to determine what some 4,000 health citizens living in 4 countries (Brazil, India, the UK, and the U.S.) are thinking and feeling about life after COVID-19 — and especially where their trust lies in institutions, fellow citizens, and future public health emergencies. I listened in on a discussion
The Top Patient Safety Risks in 2025 Are Mostly About the “Human OS” – Reading ECRI’s Annual Report

Each year, ECRI (the ECRI Institute) publishes an annual report on the Top 10 Patient Safety Concerns for the year. The 2025 list was published today. My read of it is that most of these risks have to do with what I’ve been referring to as the Human OS, the Human Operating System, in my talks and teachings. In this post, I’ll focus on 2 of the 10 most top-of-mind in my current workflow with clients and speaking: #1 and #3. Here’s the list of 10, calling out: Risks of dismissing
Consumers Are Financially Stressed – What This Means for Health/Care in 2025

People define health across many life-flows: physical health, mental health, social health, appearance (“how I look impacts how I feel”) and, to be sure, financial well-being. In tracking this last health factor for U.S. consumers, several pollsters are painting a picture of financially-stressed Americans as President Trump tallies his first six weeks into the job. The top-line of the studies is that the percent of people in America feeling financially wobbly has increased since the fourth quarter of 2024. I’ll review these studies in this post, and discuss several potential impacts we should keep in mind for peoples’ health and
Think Quintuple Aim This Week at #HIMSS25

As HIMSS 2025, the largest annual conference on health information and innovation meets up in Las Vegas this week, we can peek into what’s on the organization’s CEO’s mind leading up to the meeting in this conversation between Hal Wolf, CEO of HIMSS, and Gil Bashe, Managing Director of FINN Partners. If you are unfamiliar with HIMSS, Hal explains in the discussion that HIMSS’s four focuses are digital health transformation, the deployment and utilization of AI as a tool, cybersecurity to protect peoples’ personal information and its use, and, workforce development. I have my own research agenda(s) underneath these themes
Improve Sleep, Improve the World and Health: ResMed’s Look at Global Sleep Trends

The world would be a better place if we had more, and better quality sleep. That’s the hopeful conclusion from the fifth annual Global Sleep Survey from ResMed. ResMed’s global reach with the sleeping public enabled the company to access the perspectives of over 30,000 respondents in 13 markets, finding that one in 3 people have trouble falling or staying asleep 3 or more times a week. We now live in “a world struggling with poor sleep” — “a world without rest,” ResMed coins our sleepless situation. The irony is that most people believe
Telehealth, Right Here, Right Now: Calling on Congress to Vote for America’s Health and Well-being

In the U.S., there are some issues that still unite most Americans in 2025. We can agree that, • The cost of eggs is too high • AI can be both exciting and promising at the same time as concerning • It sucks to have your personal data cyberattacked and breached, and, • Having access to telehealth is important. While I would be really sad to give up my omelets, I’m sticking a mindful toe into AI for some simple workflows, and I’m still dealing with the aftermath of the Change Healthcare data breach, it’s the looming telehealth deadline that’s
COVID-19 Further Splits American Society as Trust Continues to Erode – a 5-Year Perspective from Pew

The partisan divide in the U.S., exacerbated by the COVID-19 pandemic, could set the stage for another public health emergency given eroding trust in institutions — especially in media, government, and public health officials. I base this sobering forecast on the latest study from the Pew Research Center which polled people in the U.S. about their pandemic-perspectives, detailed in the report 5 Years Later: America Looks Back at the Impact of COVID-19. Couple these findings with the recent dismissal of public health “disease detectors” working with the Centers for Disease Control (CDC), and what is currently termed a “quademic” (that
Physicians’ Confidence In and Use of AI is Rising, AMA Finds – Coupling Demand With Many Enabling Factors

Doctors’ use of and demand for augmented intelligence in medical practice is on the rise — with many factors that could bolster or risk adoption on the journey toward AI in the doctor’s office, based on the latest survey from the American Medical Association (AMA) published this week. The AMA polled U.S. physicians in November 2024 to gauge their views on augmented intelligence (AI) addressing doctors’ use of AI, perceived opportunities and risks, and enabling factors for adoption. This study updates AMA’s survey conducted in 2023 and found significantly growing confidence and utilization
Health/Care at Super Bowl LIX, GLP-1s, Kaiser and Tufts on Food-As-Medicine, and the RFK, Jr. Factor: A Health Consumer Check-In

In the wake of the always-creative ads for Super Bowl and last Sunday’s LIX bout, game-watchers got to see a plethora of commercials dedicated to the annual event’s major features: food and game-day eating. Oh, and what’s turned out to be the most controversial commercial, the one on GLP-1s from Hims & Hers. In that vein, and converging with many news and policy events, I’m trend-weaving the latest insights into that most consumer-facing of the social determinants of health: food, and in particular, health consumers viewing and adopting food as part of their health and well-being moves. First, to the
Measuring Progress for Life Sciences: Trust, Patient Access, and Prevention at a Fork in the Road of Public Health

How will we know if the life sciences sector is advancing in 2025? This is the question asked at the start of the report, a Research Brief: 2025 Indicators of Progress for the Life Sciences Sector, from the IQVIA Institute for Human Data Science (IQVIA). To answer that question, IQVIA identified ten indicators for this 2025 profile on the life sciences sector. I selected four key data points for this discussion which provide particularly informative insights for my advisory work right now at the intersection of health, people/consumers, and technology: Trust for/with/in life science
Some Bipartisan Concurrence on Health Care Issues in the U.S. – But Trust in Health Care Isn’t Bipartisan – KFF’s January 2025 Polls

Two polls from one poll source paint at once a bipartisan and bipolar picture of U.S. health citizens when it comes to health care issues versus health care institutions in America. The Kaiser Family Foundation has hit the 2025 health policy ground running in publishing the January 2025 Health Tracking Poll last week and a poll on health care trust and mis-information yesterday. First, the health tracking poll which finds some concurrence between Democrats and Republicans on several big issues facing Americans and various aspects of their health care. As
Can the Private Sector Serve Up Sufficient Health Media to Compensate for Public Sector Gaps?

In researching several .gov websites from last Monday 20th January 2025, I had an ongoing frustrating user experience in being faced with “404 Error” messages like this one from WhiteHouse.gov. “President Trump’s First Week Hammered Public Health,” Dr. Arthur Kellerman, an ER doc, public health researcher, and patient advocate asserted in Forbes yesterday: “For now, the only health communications Americans receive will come from sources outside the government, such as professional societies, non-governmental organizations, advocacy groups, and businesses, vaccine skeptics, conspiracy theorists, foreign agents and bots posing as Americans to spread disinformation. It will be up to us to figure out what to
There’s a Health Gap for Women Around the World – and the World Economic Forum Has a Blueprint to Fix It

Even though women comprise one-half of the world’s population, their health outcomes and inputs do not match up to men’s: there’s a women’s health gap on Planet Earth. Meeting in Davos this week for #WEF2025, the World Economic Forum published a report on that gender-health chasm titled, Blueprint to Close the Women’s Health Gap: How to Improve Lives and Economies for All. In collaboration with the McKinsey Health Institute, the report focuses on nine key conditions that, if addressed, could reduce the global disease burden by 27 million disability adjusted life years and add
Trust and Grievance in 2025: The Edelman Trust Barometer on MLK Jr. Day Converging with the World Economic Forum Kick-Off and the Inauguration of the 47th U.S. President

At the start of each new year comes the World Economic Forum meet-up in Davos, Switzerland and with that conference start today, 20 January 2025, the publication of the Edelman Trust Barometer. Now in the study’s 25th annual edition, the Edelman Trust Barometer this year finds us, globally, in a Crisis of Grievance which is eroding trust. Edelman surveyed 1,150 residents (plus or minus) in each of 28 countries around the world, yielding over 33,000 citizens’ voices sharing perspectives on trust and institutions. Interviews were fielded from late October to mid-November 2024.
CTA Tech Trends to Watch for 2025 – Health-Context for Kicking off #CES2025

People are living everyday life in digital coexistence — where the connected technologies we use for communication and entertainment now enable life-flows across our lives, morning to night, at work and play and even while we’re sleeping. Welcome to the five key tech-trends for 2025, brought to life Sunday afternoon by Melissa Harrison, CTA’s Vice President of Marketing & Communications tag-teaming with Brian Comiskey, Senior Director, Innovation & Trends. This annual session at CES always provides a practical context for exploring the annual conference, the largest in the world covering technology used by everyday people. And this year, the trends
The Rough Guide to Health/Care Consumers in 2025: The 2025 Health Populi TrendCast

At this year-end time each year, my gift to Health Populi readers is an annual “TrendCast,” weaving together key data and stories at the convergence of people, health care, and technology with a look into the next 1-3 years. If you don’t know my work and “me,” my lens is through health economics broadly defined: I use a slash mark between “health” and “care” because of this orientation, which goes well beyond traditional measurement of how health care spending is included in a nation’s gross domestic product (GDP); I consider health across the many dimensions important to people, addressing physical,
Most People in the U.S. Trust the CDC and NIH for Health Information, and Most Want President Trump to Strengthen Health Institutions

Most health citizens in the U.S. trust the CDC, NIH, and FDA, and most people also want the 47th incoming President Donald Trump to strengthen health/care institutions — from the VA and FDA to Medicare, Medicaid, as well as the CDC and Affordable Care Act. The Axios/Ipsos American Health Index, published this week, reveals both concurrence among U.S. health consumers with some striking differences across political party ID. Axios and Ipsos fielded a survey among 1,002 U.S. adults in early December to glean peoples’ perspectives on health, trust, and a variety of health and social policies.
Americans’ Views on the Quality of Healthcare Fell to a Record Low — with Costs Ranking as the Most Urgent Problem for Health in the U.S.

Americans’ perception of the quality of health care in the U.S. fell to the lowest level since 2001, Gallup found in a poll of U.S. health citizens’ views on health care quality, published December 6, 2024. In 2024, only 44% of Americans said that the quality of health care int he U.S. was excellent or good — conversely, 56% of Americans though health care quality was only fair or poor. By political party, that included 50% of Democrats evaluating the quality of care highly compared with 42% of Republicans. Only 28% of people in
How Trauma-Informed Design Principles Can Be Health-Ful for All of Us – Learning from IKEA

As a long-time fan and customer of IKEA, I receive daily Google Alerts about the company, from business finances to design trends. When I read this piece on IKEA’s work on a home designed for people who were homeless, I paid special attention to learn about the concept of trauma-informed design. Thanks to the publication Retail TouchPoints and the author of the story, Adan Blair, for covering this project. The story has lit a lot of lightbulb inspirations for me in thinking through the role housing plays in human health and well-being, and also to
Digital Divides and Disability – Ranking Health Determinants in a Digital Age: Learning from WHO and LSE

Among 127 health determinants, two rank highest: digital divides in the era of tech-enabled health and care: digital divides that shape a person’s political, economic, and social environment, and the person’s health/disability status. The digital transformation of health and care compel us to re-consider and re-frame social determinants of health in the “digital age,” which is what the World Health Organization in collaboration with the London School of Economics have done in research, published this week in the report, Addressing health determinants in a digital age. The report was funded by the European
How World AIDS Day 2024 Can Inform Healthcare in 2025

December 1 2024 was World AIDS Day, which was observed by the Biden White House with the display of the entire AIDS Memorial Quilt on the South Lawn — all 54 tons of it. The Biden-Harris Administration announced efforts, in advance of World AIDS Day, to continue to fight HIV/AIDS “at home and abroad.” The press release for the effort noted that, ”We remember those who have died from AIDS-related illnesses—honoring their courage and contributions as essential to the progress made thus far. We also stand in solidarity with the more than 39 million people with HIV around the world.
The Evidence for Gratitude and Health, 2024 Giving Thanks

In our home, we’re feeling very grateful for our healthy lives and work-flows right now, being very mindful about seeing blessings around me and within me…. So I’m sharing the love (or “scaling the love” as I recently coined at OSF’s Digital Health Symposium!) to honor American Thanksgiving 2024 here in Health Populi pointing out several sources highlighting the evidence on gratitude and health….underpinned with love, the ultimate driver of health and well-being. Leslie Sarasin, President and CEO of FMI, the Food Industry Association, reminds us that, “Our immigrant ancestors, the pilgrim settlers, worked hard
3 in 4 U.S. Patients Say the Healthcare System is Broken — But Technology Can Help

Patients “yearn” for personalized services and relationships in health care — optimistic that technology can help deliver on that hope — we learn in Healthcare’s Future: Balancing Progress and Perception, a health consumer survey report from Lavidge. Lavidge, a communications/PR/marketing consultancy, polled U.S. patients’ attitudes about health care and technology in June 2024, publishing the report earlier this month. Start with over-arching finding that, “Three out of four patients believe the U.S. healthcare system is broken and there is a strong sense of distrust,” Lavidge asserts right at the top of
“People will seek wellness, peace and healing” – Reading the GWI Future of Wellness Report, 2024 Trends

Healthy eating and weight loss, personal care and beauty, exercise and physical activity, and wellness tourism are the four biggest components of the world’s wellness economy, quantified in The Future of Wellness, 2024 Trends, the perennial report from the Global Wellness Institute (GWI). Here’s the bubble chart, which I’ve updated with the 2025 data so we get a sense of what the coming year will bring for the eleven total segments that make up the global wellness market. The fine print of the projections for these areas identifies the annual growth rates for
Peace and Health: A Causal Relationship Explored in the AMA Journal of Ethics

“Peace and health are inextricably connected,” the Editors of the AMA Journal of Ethics introduce an issue of the journal devoted to Peace in Health Care published November 2024. In this timely journal issue, we can explore nearly one dozen essays exploring the interrelationship between peace and health in various clinical, care, and community settings — including hospice, maternal/child care, built environments, and adjacencies looking at the use of psychedelics and music for quieting one’s inner voices. You, the reader, will find your own favorite issues to explore based on your work, values, and interests.
How’s Life? Around the World – In the U.S., It’s the Sadness That Stands Out

A new report from the OECD asks the question, “How’s Life?” with the tagline letting us know the plotline focuses on “well-being and resilience in times of crisis.” The Organization of Economic Cooperation and Development (OECD) has tracked the well-being of member nations for the past six years, taking a broad view on the definition of holistic health — including physical, mental, financial, and social aspects of people living in OECD countries. The first “How’s Life?” report was published at the height of the global financial crisis; the authors of this report introduce it saying that, “the
Women and #Election2024: Listening to Abigail Adams

With a handful of days before #Election2024 delivers final voters to polls in the U.S. on November 5th, Americans’ political stress is hitting fever pitches from all points on the U.S. political spectrum. Here is the sticker I am using in my journal today, November 1 2024, from Mental Health America. “Vote as if your mental health depends on it.” MHA has a portal devoted to 2024 Election Mental Health Resources, including a section with “mental health voter merch” to call out the phenomenon of political stress and support the efforts
Doctors’ Recommendations Are Top Motivators for Consumers Who Buy Digital Health Devices: Trust and Health

Most consumers using digital health devices felt more trust in the technology when coupled with doctors’ office reviews — another lens on the importance of trust-equity between patients and physicians. This insight came out of a report on How Consumers Purchase, Use and Trust Medical Devices based on market research sponsored by Propel Software. For the study, Propel Software engaged Talker Research to conduct a survey among 2,000 U.S. adults in October 2024 to gauge peoples’ views on digital health tools, buying trends, and trust. Start with the rate of 1 in 4 Americans’ experience
Health Care Costs and Access On U.S. Voters’ Minds – Even If “Not on the Ballot” – Ipsos/PhRMA

Today marks eight days before #Election2024 in the U.S. While many political pundits assert that “health care is not on the ballot,” I contend it is on voters’ minds in many ways — related to the economy (the top issue in America), social equity, and even immigration (in terms of the health care workforce). In today’s Health Populi blog, I’m digging into Access Denied: patients speak out on insurance barriers and the need for policy change, a study conducted by Ipsos on behalf of PhRMA, the Pharmaceutical Research and Manufacturers of America — the pharma industry’s advocacy organization (i.e., lobby
We Are Stressed in America – APA’s 2024 Stress in America Survey on “A Nation in Turmoil”

Two in three people in the U.S. are dealing with Presidential Election Stress — a significant contributor to Americans’ overall stress we learn from the American Psychological Association’s study into Stress in America 2024. I’ve covered the APA’s Stress in America studies for many years, appreciating the role that anxiety and stress play in peoples’ overall health status and well-being. In 2024, “stress” is a mainstream factor in daily life whether you identify with Main Street or Wall Street. Here was my most recent post on the APA study here in Health Populi,
Closing the Chasm Between Patients and Clinicians With Digital Health Tools – Some Health Consumer Context for #HLTHUSA

As the annual HLTH conference convenes this week in Las Vegas, numerous reports have been published to coincide with the meeting updating various aspects of technology, health care, providers and patients. In this post, I’m weaving together several of the papers that speak to the intersection of health care, consumers, and technology – the sweet spot here on Health Populi. I hope to provide attendees of HLTH 2024 along with my readers who aren’t in Vegas useful context for assessing the new ideas and business model announcements as well as a practical summary for those of you in planning mode for
Growing Investments in Digital Health Are Driven by Consumer Demand, Clinical Outcomes, and Cost-Savings

The marketing for purchasing digital health technologies is expecting to grow, driven by increased consumer demands for tech-based solutions, improved outcomes enabled through the innovations, and cost savings derived from deploying the technologies. That’s the top-line finding in the 2024 State of Digital Health Purchasing from the Peterson Health Technology Institute (PHTI). PHTI surveyed 322 digital health decision makers working in employers, health plans, and health systems, fielding the study in July and August 2024. 3 in 4 purchasers grew spending on digital health technologies in the past two years,





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I'm grateful to be part of the Duke Corporate Education faculty, sharing perspectives on the future of health care with health and life science companies. Once again, I'll be brainstorming the future of health care with a cohort of executives working in a global pharmaceutical company.
Jane joined host Dr. Geeta "Dr. G" Nayyar and colleagues to brainstorm the value of vaccines for public and individual health in this challenging environment for health literacy, health politics, and health citizen grievance.