Hims and Hers and Hearts – Cardiology Blurs Into DTC Retail Health
By Jane Sarasohn-Kahn on 7 August 2023 in Cardiovascular health, Clinical lab, Connected health, Consumer electronics, Consumer experience, Consumer-directed health, Determinants of health, Digital health, DTC health, Education and health, Employers, Fitness, Food and health, Grocery stores, Health apps, Health at home, Health care industry, Health Consumers, Health ecosystem, Health engagement, Health marketing, Health policy, Healthcare access, Heart disease, Heart health, Men's health, Nutrition, Patient engagement, Patient experience, Pharmaceutical, Pharmacy, Popular culture and health, Prescription drugs, Prevention, Prevention and wellness, Retail health, SDoH, Self-care, Sex and health, Shopping and health, Smartwatches, Social determinants of health, Telehealth, Trust, User experience UX, Virtual health, Wearable tech, Women and health

Statin therapy has been used for decades to lower cholesterol with the goal of reducing mortality and preventing cardiovascular problems such as heart attacks and strokes. Hims & Hers announced a new service offering for health consumers and clinicians concerned about heart health called Heart Health by Hims. This is Hims & Hers’ first foray into cardiovascular health, working in collaboration with the American College of Cardiology (ACC). ACC clinical guidelines will inform the Hims’ provider platform for the program. “Prevention is the ideal mechanism to decrease cardiovascular events and ensure optimal heart