“Beyond the Bubble Bath,” Self-Care Must Be Rooted in Science To Build Trust Among Consumers
By Jane Sarasohn-Kahn on 5 August 2022 in Digital health, Health citizenship, Health Consumers, Health disparities, Health ecosystem, Health engagement, Health equity, Internet of things, Loneliness, Medicines, Money and health, OTCs, Patient engagement, Pharmacy, Popular culture and health, Prevention and wellness, Remote health monitoring, Retail health, Self-care, Sensors and health, Smartphones, Smartwatches, Social determinants of health, Social isolation, Social media and health, Transparency, Trust, Wearable tech, Wellbeing

The goal of self-care for health-making is to improve lives by scaling health-and-wellness accessible to all, Bayer believes, giving people more control over their personal health. Self-care work-flows must be based in science to ensure products and services are trusted and deliver on their clinical promise, Bayer explains in Science-Led Self-Care: Principles for Best Practice, a paper published this week which the company intends to be a blueprint for the industry. Bayer recognizes that self-care is growing among health consumers around the world — albeit underpinned by peoples’ cultures, demographics, and “readiness”
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