“Beyond the Bubble Bath,” Self-Care Must Be Rooted in Science To Build Trust Among Consumers
By Jane Sarasohn-Kahn on 5 August 2022 in Digital health, Health citizenship, Health Consumers, Health disparities, Health ecosystem, Health engagement, Health equity, Internet of things, Loneliness, Medicines, Money and health, OTCs, Patient engagement, Pharmacy, Popular culture and health, Prevention and wellness, Remote health monitoring, Retail health, Self-care, Sensors and health, Smartphones, Smartwatches, Social determinants of health, Social isolation, Social media and health, Transparency, Trust, Wearable tech, Wellbeing
The goal of self-care for health-making is to improve lives by scaling health-and-wellness accessible to all, Bayer believes, giving people more control over their personal health. Self-care work-flows must be based in science to ensure products and services are trusted and deliver on their clinical promise, Bayer explains in Science-Led Self-Care: Principles for Best Practice, a paper published this week which the company intends to be a blueprint for the industry. Bayer recognizes that self-care is growing among health consumers around the world — albeit underpinned by peoples’ cultures, demographics, and “readiness”
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Subhi Saadeh of Gilead Sciences and I brainstormed the state of health economics and health citizenship in the post-COVID, current inflationary era. We covered a lot of ground, reviewing the origin story of my book "HealthConsuming: From Health Consumer to Health Citizen" written just before COVID-19 emerged, and subsequent learnings. Thanks for tuning in!
The report Tech Giants in Healthcare published by Bertelsmann Stiftung in Germany has much to teach U.S. health care -- increasingly tech- and data-driven, with risks for health disparities, inequities, algorithmic bias, and lack of inclusion. Jane's latest post for Medecision's Liberate Health blog calls for Ethics-by-Design in U.S. health care tech innovations based on eight pillars for digital health citizenship.
Having spent most of the first-half of 2022 living in and working from Brussels, Jane will return to the U.S. in late July to meet up with clients (and friends and family!_ until early autumn, then returning to the EU capital! You can continue to stay in touch via all the usual methods: email (via [email protected]), via Twitter @Healthythinker, on my LinkedIn channel and of course, through the Health Populi blog,. You know the THINK-Health mantra: Health/care is everywhere! 
