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The 2023 Health Economy – The Evolving Primary Care and Retail Health Convergence Through Trilliant Health’s Lens

In U.S. health care’s negative-sum game, stakeholders who survive and win that game will have to deliver value-for-money, we learn from Trilliant Health’s 2023 Trends Shaping the Health Economy Report.                 “Report” is one word for this nearly 150-page compendium of health care data that is an encyclopedic treasure trove for health service researchers, marketers, strategists, journalists, and those keen to explore questions about the current state of health care in America. As Sanjula Jain points out in the Report’s press release, the publication resembles another huge report many of us appreciated for

 

The Healthcare Financial Experience is a Stressful One: the Convergence of our Medical, Retail, and Financial Lives

One in two consumers in the U.S. feel their well-being or healing was negatively impacted by difficulty paying for their medical care. Welcome to the convergence of patients’ health care life with financial and retail lives, we learn from the 2024 Healthcare Financial Experience Study from Cedar.                   And that patient’s positive clinical experience can absolutely reverse the consumer’s perception of the provider, noted by this quote from OSU’s Chief Financial Officer Vincent Tammaro: “We’ve cured you of your ailment, but we’ve harmed you financially.” That’s a form of financial toxicity that

 

The Omnichannel Imperative for Healthcare: Supporting Telehealth Awareness Week 2023

“What omnichannel really means: hearing the customer wherever they are and making them feel heard, valued, and understood.” That statement comes from Qualtrics’ explanation of omnichannel experience design. The very human needs of feeling one is heard, is valued, and is understood, underpin the rasion d’etre of omnichannel marketing. And these very values are those that underpin the trust between patients and providers and the large healthcare ecosystem.         It’s Telehealth Awareness Week, led by the ATA. I celebrate and support the effort; this Health Populi post explains the Association’s mantra that Telehealth is Health, and that

 

The Clinician of the Future: A Partner for Health, Access, Collaboration, and Tech-Savviness

One-half of clinicians working in the U.S., doctors and nurses alike, are considering leaving their current role in the next two to three years. That 1 in 2 clinicians is significantly greater than the global 37% of physicians and nurses thinking about leaving their roles in the next 3 years, according to the report Clinician of the Future 2023 from Elsevier.             Elsevier first conducted research among doctors and nurses for the Clinician of the Future report in 2022, following up this year’s survey research online among 2,607 clinicians working around the world: Elsevier polled

 

Consumers Continue to Spend on Technology, Seeking “A Happy, Healthy Connected Life”

Most U.S. consumers will continue to spend their disposable incomes on connected consumer devices, but will be looking for more balance in their digital lives according to Deloitte’s fourth annual 2023 Connected Consumer Survey.                 In this year’s update, the Deloitte Center for Technology, Media & Telecommunications found that most households use five key digital devices daily: above all, smartphones, followed by laptop and desktop computers, tablets, and computer monitors. Most consumers who own smartwatches and health and fitness trackers also use those devices every day, as shown in the household penetration/usage chart