Centenarians say a long life is all about staying connected
The key to longevity isn’t about taking vitamins or consuming health care or yogurt…it’s staying connected to family, friends, and world events. That news comes to us from the third Evercare 100 @ 100 Survey which details ultra-seniors’ views on politics and the good life. Evercare surveyed in-depth 100 centenarians. Collectively, their views challenge stereotypes of the oldest Americans alive today. There are 84,000 of them, according to the U.S. Bureau of the Census. For example, 19% of centenarians use cell phones, 7% email, and 3% online date. Google is a boon to looking for old, lost friends.
Aging, economics and consumer-generated media — implications for health
Advertising Age analyzes census data on aging and diversity in America, and comes up with some interesting conclusions for consumer marketers. Here at Health Populi, we’re all-health, all-the-time, so I’m going to discuss author Peter Francese’s findings through our health lens. In addition, McKinsey published its insights into aging boomers in the report, Talkin’ ‘Bout My Generation, which I will also discuss. Francese begins with the one-two punch that marketers in the U.S. are already faced with the economic downturn coupled with consumer-generated media (e.g., blogs, online videos, e-pinions.com, ad infinitum). The third challenge to add to these two market-shapers
A profile of silver surfers: don’t discount older web-searchers
There’s a growing cadre of older people online, and they’re an attractive demographic, according to Focalyst, a joint venture of the AARP and Millward Brown, a market research and branding company. The researchers found that “matures” spend 750,000,000 minutes a day on the Internet (sounds like a song from Rent–the AARP version of 525,600 Minutes). Focalyst calls the group of people age 62 and over “Matures Online.” The Insight Report: April 2008 finds that matures are just as likely to be persuaded by an Internet ad as younger consumers. Is this what Martha would consider a “good thing” or not-so-good?
Profiles of older health care consumers: living longer, longing for technology
Older Americans are healthier and more prosperous than previous generations. Furthermore, older people want to adopt technologies that will help them age well in their homes. Two new reports together provide a new look into aging in America. Older Americans 2008: Key Indicators of Well-Being is a wide-reaching data compendium which paints a current profile on aging in America through 38 measures that depict the well-being of older Americans. Measures include demographics, economics, health status, health risks and behaviors, and the cost and use of health services. The Chartbook is well worth reviewing to gain insights into this fast-growing population
Health, the New Status Symbol
We’d rather be healthy than wealthy, according to a new survey from Manning Selvage & Lee (MS&L), the PR firm that’s part of the global communications company, Publicis. MS&L polled Americans’ beliefs on health and self-esteem. Three-quarters (72%) of Americans say that being physically healthy is a symbol of personal success. 91% of Americans said they’d rather be described ads “healthy” than “wealthy.” 71% said they’d rather be seen as someone who “looks really healthy” vs. someone who’s nicely “put together or well-dressed.” These will be glad tidings for MS&L’s client base. MS&L serves a global health clientele which includes
Love thy kidneys; a sobering 2020 forecast
It’s Renal Week, the education meeting of the American Nephrology Society. The latest research on that under-appreciated organ, the kidney, is being presented by the best minds focused on nephrology. The critical headline from the meeting is that, in 2020, there will be a huge rise in the incidence and prevalence of end-stage renal disease (ESRD). The number of Americans wil ESRD in 2020 is expected to be 785,000, an increase of more than 60% from 2005. The key factor driving the growth of kidney disease is diabetes, in part driven by obesity projections and the aging of baby
Purchasing Pink
Pink is all around. It’s October 1st. The annual proliferation of pink products promoting breast cancer awareness pervades purchasers’ prospective pickings. This year, there are lots of cosmetics to choose from, along with a Filofax, a vacuum cleaner, kitchen appliances, an iPod and various accessories to dress it up, foods, a Swiss army knife, and a set of pink knitting needles. Prevention Magazine online has several suggestions for “Beauty that Gives Back,” cosmetic companies offering products with some percentage of proceeds going to a variety of breast cancer charities. For example, La Mer Skin Creme can be purchased for
Universal Health Care, American Style
Timing is everything. Presidential hopeful Hillary Clinton wants to have universal health care implemented by the end of her second term. If she wins the leadership post in November 2008, then all Americans would be covered by a health plan by late 2015. According to my watch, that’s about 5 years into the first phase of Baby Boomer retirements. Health Populi’s Hot Points: We’ve entered the next wave of health reform discussions in the U.S. The phrase, “Universal Health Care,” will be a centerpiece of the debate. Be part of the conversation with your providers, payers, neighbors, communities. Be open
I'm once again pretty gobsmackingly happy to have been named a judge for the 2026 CES Innovation Awards, focusing on digital health, longevity, and fitness. Preceding every year's global conference, CES receives hundreds of applications from innovators around the world building tech-based solutions to big challenges. So glad to be part of this annual initiative to see what global health-tech pioneers are cooking up to address and scale the health and well-being of fellow health citizens, globally.
You can see the results of the Digital Health Awardees here on the #CES2026 website.
Stay tuned to Health Populi in early January as I'll be attending Media Days and meeting with innovators in digital health, longevity, and the home-for-health during CES 2026 in Las Vegas. I'll be at the conference for an entire week meeting with clients and exhibitors at the biggest-meeting-of-the-year on consumer-facing technology. I'll be reporting daily from Vegas here in the blog, sharing with you insights about the latest breakthroughs, products, and services that enable people to manage health, well-being, and medical issues in their own hands and homes.
Jane collaborated on Robin Strongin's Health Dame webcast to discuss Halle Tecco's new book, Massively Better Healthcare, due out in early 2026. We brainstormed with Maven Founder Kate Ryder and the company's Chief Medical Officer Dr. Neel Shah about the state of U.S. healthcare and solutions not just to tweak at the margins but to "massively" improve health care delivery, financing, outcomes, and equity in America. It was a delightful, enlightening conversation -- I hope you'll check it out.