Consumers Look to Brands to Both “Do Good” and Help Me “Feel Good” – Another Riff on the Edelman Trust Barometer and What This Means for Health Care
By Jane Sarasohn-Kahn on 2 July 2025 in Banks and health, Beauty and health, Big Tech, Biotech, Business and health, Connected health, Consumer electronics, Consumer experience, COVID-19, Design and health, Determinants of health, DTC health, Education and health, Financial health, Financial wellness, Food and health, Food as medicine, Global Health, Health and Beauty, Health and wealth, Health at home, Health care industry, Health care marketing, Health Consumers, Health costs, Health Economics, Health ecosystem, Health education, Health finance, Health insurance, Health marketing, Health Plans, Home health, Medicines, Money and health, Pain, Patient experience, Peer-to-peer health, Pharmaceutical, Pharmacists, Physicians, Popular culture and health, Prescription drugs, Prevention and wellness, Retail health, Self-care, Shopping and health, Trust, User experience UX, Vaccines
With consumers the world over feeling greater financial stress and social chasms in 2025, people are trusting brands more than institutions to help them both feel good and expecting them to “do” good, we learn in Brand Trust, From We to Me, a special report from the 2025 Edelman Trust Barometer. The overall theme of this year’s Trust Barometer was “Trust and the Crisis of Grievance.” One artifact of peoples’ grievance is their shift from “we” to “me;” in this new report with a lens on brands, Edelman finds that consumers expect
Roche's Healthcare Transformers series features Jane discussing how we can re-imagine patient care in the era of digital health innovation, covering how technology, when enchantingly designed, can help foster trust and engagement as well as move health care to peoples' homes and into their own hands for self-care.
Grateful to Gregg Malkary for inviting me to join his podcast Beyond the Blueprint health+design broadcast to discuss the current landscape and prospects for health citizenship in the U.S. and globally, and implications for health economics, delivery, and retail health for self-care and the home as true medical home.
This conversation with Lynn Hanessian, chief strategist at Edelman, rings truer in today's context than on the day we recorded it. We're brainstorming how to re-build trust in health care, from local trust-touchpoints to employers and our personal physicians. It's omnichannel, multi-touchpoint, and super-timely.