Consumers’ Favorite Brands for 2025 Look a Lot Like Pandemic Times: All About Hygiene, Safety, Personal Care, and Packages
Shades of the year 2020; it’s déjà vu all over again when it comes to consumers’ most trusted brands in 2025 featured in Morning Consult’s Most Reputable Brands report. Here’s the list of the top 25 most trusted brands across all consumer touch-points and industries for all adults, ages 18 and older. A quick calculation reveals that consumers most trust brands covering, Home keeping and hygiene – Dawn, Clorox, Lysol, Mr. Clean, Home Depot Self- and personal care – Dove, Oral-B, Kleenex, Colgate Health – BAND-AID, Tylenol Packages
That Big Beautiful Bill’s Healthcare Proposals Aren’t So Pretty in the Views of Most People in the U.S. – Including Josh Hawley (R-Mo.) – Listening to the Kaiser Family Foundation June Health Tracking Poll
Across all U.S. voters, the so-called “Big Beautiful Bill” Act (BBB) is seen unfavorably by nearly a 2:1 margin. Underneath that top-line, Democrats, Independents, and non-MAGA Republicans oppose it, while MAGA supporters favor it. But favorability erodes when people hear about possible health impacts, we learn in the June 2025 Health Tracking Poll from the Kaiser Family Foundation. The details on views of the BBB Act are shown in the first bar chart, with overwhelming disfavor among Democrats and Independents, and majority unfavorability among non-MAGA GOP supporters. Next check into partisans’ lenses
Americans Hear More Frequently About GLP-1 Drugs Than About Menopause, Sleep, or Bird Flu
Yu In a sign of our health communications times, GLP-1s are a much more frequently health topic Americans hear about than autism and ADHD, cosmetic treatments like Botox, Bird flu, sleep issues, or menopause. The Pew Research Center polled 5,123 U.S. consumers in February and March 2025 to gauge peoples’ perspectives on health information and communications trends in America. In the study summary titled, From weight-loss drugs to raw milk, Americans hear more often about some health topics than others, the Pew Research team. The finding that
What Children Can Teach Us About Using GenAI – Insights from The Alan Turing Institute and LEGO
“While children are the group that may be most impacted by the widespread deployment of generative AI, they are simultaneously the group least represented in decision-making processes relating to the design, development, deployment or governance of AI,” we learn in Understanding the Impacts of Generative AI Use on Children, research conducted by The Alan Turing Institute in partnership with the LEGO Group. But it’s the children who shared their perspectives who can teach adults about some potential positive and negative aspects of GenAI, and help inform us in managing downside risks. FYI, The Institute is headquartered in the British Library
What GoFundMe and Crowdfunding Campaigns Tell Us About Healthcare in America
“Can people afford to pay for health care?” a report from the World Health Organization asked and answered, with a focus on European health citizens. The same question underpins a new research paper published in Health Affairs Scholar, Insights from crowdfunding campaigns for medical hardship, Here, crowdfunding is a proxy for “can’t afford to pay for health care” in America. Here in blazing colors we have a snapshot of the study’s data in the form of a “heatmap.” FYI, a heatmap is a data visualization format that represents the magnitude of values of a dataset as a color — generally
How Texting Is a Lifeline for Health Access and Equity – Time to Address the TCPA is “Now”
The Telephone Consumer Protection Act (TCPA) was put into law in 1991. The first smartphone was launched by IBM the following year in 1992 known as the IBM Simon. Then Steve Jobs unveiled the iPhone in 2007. Now in 2025, smartphones are ubiquitous, landlines more cut than connected, and texting is the way people communicate. But for many patients, caregivers, health plan members, and health citizens, whichever persona we are in our individual health care journeys at a point in time, the TCPA remains a barrier for people in the U.S. trying to connect with their health care.
The Spirit for Eating Healthier Is Willing, But the Cost of Doing So “Outweighs” the Will – Listening to Escoffier
It’s been a full week’s coverage on food-as-medicine and food as a driver of health in America this week on the Health Populi blog. Today we turn to the chefs at Escoffier who know food, teach food, and now offer programs in holistic nutrition and wellness through the lens of culinary arts. With that lens, Escoffier recently published a report on the future of healthy eating, which will round out this week’s Health Populi landscape on food and health. In the paper, the Escoffier team curated data points from many studies — via Gallup, Mintel, Innova,
Consumers’ Spending on Wellness and Retail Health is “Inelastic” — Think Food (and Food-As-Medicine)
Self-care is a growing thing as people face increasing health care costs, declining access for services and certain products (think: drug shortages and wait times for specialist physician consults), and increasing consumer competence in sourcing information on health care — whether through AI-assisted on-ramps or greater digital literacy in seeking and finding help online. McKinsey has tracked the expanding landscape and value of the global wellness market — and evolving consumer segments — in The $2 trillion global wellness market gets a millennial and Gen Z glow-up. I covered wellness
Consumers Are Keen to Invest in Health and Well-Being – But Show Them the Evidence
Consumers around the world feel more invested than ever in what makes people feel both well and prosperous, we learn in the NielsenIQ Global State of Health & Wellness 2025 survey report. But there’s a trust deficit that must be healed in order for a health consumer to invest in services and products that feed health and well-being. NIQ fielded the survey research online in January and February 2025 among nearly 19,000 adults living in 19 countries: Brazil, Canada, China, the Czech Republic, France, Germany, Hungary, India, Indonesia Italy, Mexico, Netherlands, Poland, South Africa, Spain, Turkiye, UAE, United Kingdom, and
I'm gobsmackingly happy to see my research cited in a new, landmark book from the National Academy of Medicine on An Artificial Intelligence Code of Conduct for Health and Medicine. My take on transparency-by-design coupled with health literacy, using food nutrition labels as a construct, is part of a chapter on health citizens' trust in AI.
Roche's Healthcare Transformers series features Jane discussing how we can re-imagine patient care in the era of digital health innovation, covering how technology, when enchantingly designed, can help foster trust and engagement as well as move health care to peoples' homes and into their own hands for self-care.
Grateful to Gregg Malkary for inviting me to join his podcast Beyond the Blueprint health+design broadcast to discuss the current landscape and prospects for health citizenship in the U.S. and globally, and implications for health economics, delivery, and retail health for self-care and the home as true medical home.