Location, Location, Location – Understanding Health Consumers’ Evolving Definition of Convenience
By Jane Sarasohn-Kahn on 7 July 2023 in Behavioral health, Consumer experience, Coronavirus, Demographics and health, Design and health, Digital transformation, Fitness, Food and health, Grocery stores, Health care industry, Health care marketing, Health care real estate, Health Consumers, Health ecosystem, Health engagement, Health marketing, Healthcare access, Home care, Home health, Hospitals, Housing and health, Mental health, Patient experience, Popular culture and health, Prevention, Primary care, Retail health, Self-care, Shopping and health, Social determinants of health, Social health, Telehealth, Telemedicine, User experience UX, Virtual health
The definition of “convenience” in the eyes of patients, consumers, and caregivers is multi-faceted, with the concept of “location” shifting both physically and digitally. We learn this in new research from JLL, the global real estate services company. “Why is a real estate services company doing research into consumers’ views on health care?” you might ask. See my Hot Points below, discussing my views on the morphing of health care real estate from Pill Hill and inpatient hospitals to the home and closer-to-home sites. In the 2023 Patient Consumer Survey report, the topline lesson
I'm looking forward to brainstorming digital health and AI at the annual Cain Brothers private company healthcare conference in New York City.
Molly McCarthy and Jane brainstorm the future of health care as omnichannel, enchantingly user-centered (for both consumers and clinicians), and hybrid -- meeting people where they are for their health, well-being, and care.
Can't wait for 2024 CES to brainstorm and share perspectives on health consumers, digital health, and the new HomeCare and retail health closer-to-home. See you in January 2024 for a great start to the New Year....