Location, Location, Location – Understanding Health Consumers’ Evolving Definition of Convenience
By Jane Sarasohn-Kahn on 7 July 2023 in Behavioral health, Consumer experience, Coronavirus, Demographics and health, Design and health, Digital transformation, Fitness, Food and health, Grocery stores, Health care industry, Health care marketing, Health care real estate, Health Consumers, Health ecosystem, Health engagement, Health marketing, Healthcare access, Home care, Home health, Hospitals, Housing and health, Mental health, Patient experience, Popular culture and health, Prevention, Primary care, Retail health, Self-care, Shopping and health, Social determinants of health, Social health, Telehealth, Telemedicine, User experience UX, Virtual health

The definition of “convenience” in the eyes of patients, consumers, and caregivers is multi-faceted, with the concept of “location” shifting both physically and digitally. We learn this in new research from JLL, the global real estate services company. “Why is a real estate services company doing research into consumers’ views on health care?” you might ask. See my Hot Points below, discussing my views on the morphing of health care real estate from Pill Hill and inpatient hospitals to the home and closer-to-home sites. In the 2023 Patient Consumer Survey report, the topline lesson