A blog covering the health/care ecosystem and people.

At least one-half of U.S. patients do not believe they have the information they need to manage their conditions once they leave the doctor’s office. Furthermore, most people feel their physicians don’t communicate with them enough about specific kinds of information, including online resources, information about prescription drugs and side effects, and diet. These insights come out of a survey conducted by MedTera, a patient education and marketing firm that serves the life sciences and health care industry. Key findings from the study illustrate the chasm between patients and their doctors when it comes to people feeling equipped to manage disease

When four self-described health activists share their personal stories in the same physical (not virtual) room at the same time, in real time, it’s an exponentially moving and learning moment. WEGO Health convened a Socialpalooza event (#socialpalooza on Twitter) this week where an influential handful of health activists met face to face with some people who work in health industries. The result was a fruitful dialogue where both empowered patients and the suppliers who research, develop and market products serving those patients, learned a lot from each other. These Four Musketeers of health activism included  Alicia Staley (@stales on Twitter), who passionately shares her hard-won experiences in beating

Sex, drugs, rock and roll, Victoria’s secret bras manufactured with formaldehyde, motivating kids to move about more, and texting potential sex partners your latest STD test results: the 2010 Health 2.0 Conference in San Francisco was more about real, whole health and the person-patient than about cool new tech. Furthermore, the Health 2.0 Conference turned a lot of preconceptions on their head on October 7 and 8, 2010, in a standing-room–only ballroom at the Hilton Union Square. Who could have predicted that government employees would light the room up with high energy and innovative thinking more than a panel of illustrious

Cost-competitiveness is driving overall consumer satisfaction with pharmacies in 2010, 2.5 times the importance that cost had in 2009. But even so, customer service and convenience still trump price in the pharmacy. For brick-and-mortar pharmacies, the key factors driving consumer satisfaction are: Prescription order and pick-up process (convenience) The condition of the store Cost competitiveness Non-pharmacist staff The pharmacist. In 2010, cost competitiveness accounts for 24% of overall satisfaction among brick-and-mortar Rx shoppers; that number was 9% in 2009. The retail pharmacy chains garnering highest satisfaction nationally are the Good Neighbor Pharmacy, Health Mart, and The Medicine Shoppe Pharmacy, all awarded

The fact that physicians access health information digitally is not big news; but, where they’re going online may surprise some health marketers who are shifting educational and promotional resources to online portals.   4 in 5 physicians access health care professional sites, the most visited online sources for physician seeking health information online; these sites get nearly one-half of physicians’ time online, and 1/3 of total visits among all health categories, according to a report from the comScore/ImpactRx Physician Behavioral Measurement database. However, one of the long-standing sources of information for doctors — medical journals — only reaches 30% of physicians, and doctors spend

Now showing in a 60-second spot during the 6 o’clock news: Andy Griffith’s got the starring role in promoting the peoples’ use of the Patient Protection and Affordable Care Act of 2010 (PPACA). Here is the announcement of the ad in The White House blog of July 30 2010. In the ad, Andy, now 84, recalls the signing of Medicare by President Johnson and moves into some details about the good things PPACA brings to seniors in the U.S. The Christian Science Monitor covers the story and shows the video here. This has caused quite a stir among Republicans who say

While 1 in 2 health CIOs say they’ll be prepared to apply for stimulus funding to adopt electronic health records in 2011, 80% are concerned about their ability to meet the requirements of meaningful use (MU). This lack of confidence on the road to MU is based on a host of challenges, from reporting requirements and lack of clarity of MU criteria to availability of IT talent and worries about access to capital. PricewaterhouseCoopers’ Health Research Institute (PwC) surveyed 120 health care CIOs and IT executives and published the detailed findings in the report, Ready or not: On the road to

As Rite Aid partners up with American Well, here’s another example of the further retail-ization of health in the U.S. The subtext of this arrangement is the fact that the pharmacy is a touch-point for health consumers who seek trust, convenience, access, and an understandable market channel for health. Rite Aid will be the first pharmacy to test the American Well service that enables patients to interact online with providers. In this program, consumers will interact live online via Internet or phone with Rite Aid pharmacies from both their homes and private consultation rooms at select Rite Aid pharmacies. The consults will

Without trust, health consumers won’t engage with organizations who want to cure them, sell to them, promote to them, help them. Here’s what I told a group of  pharmaceutical marketers at The DTC Annual Conference in Washington , DC, on April 9, 2010. Let’s start with the World Health Organization’s definition of health: that is, the state of complete physical, mental and social wellbeing, and not just the absence of disease. This definition is being embraced by health citizens long before the silos in the health industry – including pharma – get it. That’s an important mindset to take on as

 “Don’t be embarrassed by your body. Learn to love it,” the voice on the video positively commands. Comcast, are you listening?   Channel 4 in the United Kingdom hosts the television show, Embarrassing Bodies. There’s also a website providing health information that is detailed, audacious, graphic, and absolutely engaging.   On it, you’ll see close-ups of breasts, testicles, vulvae, and most other body parts in Grey’s Anatomy that are suitable for self-examination. The show launched in April 2008 and was watched by over 12 million people. Since there, Embarrassing Bodies has seen countless downloads of health videos, page views on

Americans spend nearly $30 billion on functional foods, according to Leveraging growth in the emerging functional foods industry, from PricewaterhouseCoopers (PwC). Functional foods are those that contain supplements beyond food that’s consumed for basic nutrition. They incorporate additional ingredients that target specific health benefits. PwC believes that the U.S. represents the largest functional foods market in the world, up to one-half of global sales. 20 companies account for 70% of the U.S. market. Many of these names are very familiar, such as PepsiCo (with Gatorade and Quaker), Coca-Cola (Vitamin Water and Odwalla), General Mills (Cheerios and Yoplait), Kellogg (Kashi and

And the pot will be from Costco, not Williams-Sonoma. The most telling point about health reform in President Obama’s budget is that, “Some researchers believe that healthcare costs could be reduced by a stunning 30 percent — or about $700 billion a year — without harming quality if we moved as a nation toward the proven and successful practices adopted by the lower-cost areas and hospitals.” That sentence gives us some grist for forecasting some of the elements of health reform — in particular, the last phrase which talks about moving from higher-cost, unproven health practices to lower-cost proven approaches.

The 2008 Edelman Health Engagement Barometer is out alongside the company’s annual Trust Barometer, and more than ever, people are trusting “people like me” more than they do institutions. This is the ninth iteration of the Trust survey. The toplines of the past four years show an important change in peoples’ trust perspectives. In 2005, Edelman found that trust in ‘established institutions’ and figures of authority began shifting to peers. By 2006, “A person like me” was the most credible spokesperson for companies. That year, people trusted employees significantly more than company CEOs. Edelman defines “a person like me” as

A new brand of clinic is entering the health care market…aligning itself in a public/private partnership with none other than the largest health system in the world, the National Health Service in the UK. Richard Branson is a master brander, having started up Virgin records in 1970 and Virgin airlines in 1984,. When he took on the Old School airlines, he was seen as the enfant terrible of the industry. But he re-imagined the airline business model and made it fun to fly. Can he do the same for health in the United Kingdom? Here’s the deal: Virgin Healthcare will

In 2004, 20% of homicides were directly associated with intimate partner conflict (i.e., one in which an intimate partner killed another partner). Intimate partner violence resulting in death was most common among victims aged 40-44 years. Murder is the leading cause of death for pregnant women, according to the National Organization of Women. The National Center for Injury Prevention and Control, part of the Centers for Disease Control and Prevention, spends about $43 million a year on ways to reduce deaths and injuries from drowning, poisoning, suicide, industrial accidents, house fires and domestic violence. Of that sum, only $2.3 million

I’ve been looking at health care through a retail lens for some time. Perhaps it’s that I’m a rag trader’s daughter, or that I’ve been known to like shopping, that I have clients in consumer goods, or that I understand how tiered drug pricing impacts the consumption of medicines (answer: it’s all of the above). I’ve just reviewed the latest trend report from PricewaterhouseCoopers and TNS Retail Forward on the future of retailing. My mind is connecting the dots between the future of retail and the American health care consumer. Four future retail trends are already embedding in health care