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Americans’ Spending on Healthcare, Food, and Housing: It’s All the Costs of Living – eHealth’s 2026 Mid-Year Survey

Two in three U.S. adults believe that recent high inflation has negatively impacted their ability to pay for food, clothing, or housing in the past twelve months — and, due to inflation in the U.S., 42% of people said that they have skipped or delayed medical care in the past year — including 52% of folks not yet enrolled in Medicare, and 27% of Medicare enrollees. Such are the economic lives of American households as quantified in the eHealth Mid-Year Healthcare Pulse Report 2026, published in July 2026.             eHealth surveyed over 1,000 Americans to

 

Health in Media at FIFA World Cup 2026 – Viva España, Wellbeing, and Love

Thinking beyond hydration breaks, health and wellness featured big-time in this season of FIFA World Cup 2026. From wearable technology and digital health to prescription drugs and fitness gear, billions of global citizens were treated as health citizens by the likes of Adidas, Bristol Myers Squibb, Nike, and Unilever, the official personal care sponsor of the games. Check out Oura’s video, which supports the company’s role as the official wearables partner with U.S. Soccer with the Oura Ring being integrated into workflows for athletes, coaches and staff among 27 National Teams. Prior to opening day of this year’s World Cup,

 

Listening to the Head of Listening at Listen Ventures, on the Future of Consumerized Healthcare

To follow up my post painting the latest picture of health consumers (with new data from PwC and Circana), I want to point you all to my new smart-thinking colleague, Ellen Wilcox, an investor whose title as “Head of Listening” at Listen Ventures had me at “hello.” Oh, and with this diagram she posted on her LinkedIn channel.              Ellen developed this graphic based on her “listening” to the evolving ecosystem of consumer-driven health, as she is involved in assessing early-stage developments in fostering new brands of consumer health and wellness products and services. The

 

Health and Healthcare Everywhere, Every Day – PwC and Circana Paint the Latest Picture of Health Consumers

By Jane Sarasohn-Kahn on 15 July 2026 in AI, AI and health, Anxiety, Artificial intelligence, Augmented intelligence, Baby Boomers and Health, Beauty and health, Behavior change, Behavioral health, Boomers, Brain health, Business and health, Cardiovascular health, ChatGPT, Chronic disease, Connected health, Consumer experience, Consumer-directed health, Demographics and health, Depression, Design and health, Determinants of health, Diabetes, Diet and health, Digital health, Digital transformation, DTC health, DTP health, Entertainment and health, European health care, Exercise, Family, Fashion and health, Financial wellness, Fitness, Food and health, Food as medicine, Food security, GenAI, GLP-1s, Grocery stores, Health access, Health and Beauty, Health at home, Health care industry, Health care marketing, Health care real estate, Health Consumers, Health costs, Health Economics, Health ecosystem, Health engagement, Health marketing, Health media, Health social networks, Healthcare access, Heart health, Home care, Home economics, Home health, Hygiene and health, longevity, media and health, Medical bills, Medicines, Mental health, Mindfulness, Moms and health, Money and health, Nutrition, Obesity, Omnichannel healthcare, Out of pocket costs, Patient engagement, Patient experience, Peer-to-peer health, Pharmacists, Pharmacy, Play and health, Popular culture and health, Retail health, Self-care, Seniors and health, Shopping and health, Sleep, Social health, Social isolation, Social media and health, Social networks and health, Stress, Transparency, Trust, Weight loss, Wellbeing

“Follow a consumer through the day, and health starts to show up everywhere.” That’s the observation of the PwC team assessing the annual Voice of the Consumer 2026 survey and shedding light on “the rise of everyday health.”                   I coined the phrase “HealthConsuming” (TM) in 2019 when I published a book with that title, discussing the convergence of: Patients-as-medical bill payers, bearing more financial risk for their health care Patients as self-carers, using Google to check new prescription medicines, symptoms, and provider profiles, culminating in, Patients “consumed” in two ways by health

 

The State of the 2026 Consumer – A Focus on Health, Experience, and DIY-Agency, McKinsey Observes

By Jane Sarasohn-Kahn on 9 July 2026 in Affordability, Aging, Aging and Technology, AI, AI and health, Anxiety, Artificial intelligence, Augmented intelligence, Baby Boomers and Health, Beauty and health, Behavioral health, Bio/life sciences, Boomers, Business and health, Cardiovascular health, Chatbots and health, ChatGPT, Chronic disease, Connected health, Consumer experience, Consumer-directed health, Coronavirus, Corporate responsibility, COVID-19, Demographics and health, Depression, Design and health, Determinants of health, Diet and health, Digital health, Digital transformation, DIY, DTP health, Empathy, Financial health, Financial wellness, Fitness, Food and health, Food as medicine, Food security, Future of health care, Global Health, GLP-1s, Grocery stores, Health and Beauty, Health and wealth, Health at home, Health care industry, Health care marketing, Health citizenship, Health Consumers, Health costs, Health Economics, Health ecosystem, Health engagement, Health equity, Health marketing, Health media, Health privacy, Health social networks, Healthcare access, Healthcare DIY, Heart disease, Heart health, Home care, Home economics, Home health, Housing and health, Large language models LLMs, Loneliness, longevity, media and health, Medical innovation, Mental health, Mindfulness, Misinformation and health, Money and health, Nutrition, Obesity, Omnichannel healthcare, Patient engagement, Patient experience, Peer-to-peer health, Pharmacy, Popular culture and health, Public health, Retail health, Self-care, Seniors and health, Shopping and health, Sleep, Smartwatches, Social health, Social media and health, Social networks and health, Stress, Sustainability, Transparency, Trust, User experience UX, Value based health, Wearable tech, Wearables, Weight loss, Wellbeing, Wellness

Cost pressures and technology acceleration (read: AI) are reshaping and reinforcing post-COVID consumer behaviors, we learn from McKinsey’s State of the Consumer 2026. The research report is built on four key trends, which were discussed in a webinar session featuring Danielle Bozarth (New York-based) and Clarisse Magnin (Paris-based), Senior Partners with McKinsey, led in an insightful conversation by Global Editorial Director Lucia Rahilly.             This year, consumers’ behaviors are empowered and enabled through technology — AI, social media, and omnichannel communications that support peoples’ agency to research, find, purchase, and share experiences. And health is central

 

If You’re a Woman, Under 50, or Dealing with Mental Health or Respiratory Illness in America, You’re More Likely to Be Healthcare “Cost Insecure”

One-half of people living in the U.S. in the fourth quarter of 2025 said they could afford health care in America, according to research from Gallup and West-Health discussed in  U.S. Adults’ Ability to Afford Healthcare at a Five-Year Low.                 Gallup and West Health polled 5,660 adults aged 18 and older between October and December 2025 as part of the organizations’ Affordability Index. This research defines Americans’ health care financial access in three tiers: Cost Secure, when people say they have access to quality, affordable care, able to pay for both needed