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The State of the 2026 Consumer – A Focus on Health, Experience, and DIY-Agency, McKinsey Observes

By Jane Sarasohn-Kahn on 9 July 2026 in Affordability, Aging, Aging and Technology, AI, AI and health, Anxiety, Artificial intelligence, Augmented intelligence, Baby Boomers and Health, Beauty and health, Behavioral health, Bio/life sciences, Boomers, Business and health, Cardiovascular health, Chatbots and health, ChatGPT, Chronic disease, Connected health, Consumer experience, Consumer-directed health, Coronavirus, Corporate responsibility, COVID-19, Demographics and health, Depression, Design and health, Determinants of health, Diet and health, Digital health, Digital transformation, DIY, DTP health, Empathy, Financial health, Financial wellness, Fitness, Food and health, Food as medicine, Food security, Future of health care, Global Health, GLP-1s, Grocery stores, Health and Beauty, Health and wealth, Health at home, Health care industry, Health care marketing, Health citizenship, Health Consumers, Health costs, Health Economics, Health ecosystem, Health engagement, Health equity, Health marketing, Health media, Health privacy, Health social networks, Healthcare access, Healthcare DIY, Heart disease, Heart health, Home care, Home economics, Home health, Housing and health, Large language models LLMs, Loneliness, longevity, media and health, Medical innovation, Mental health, Mindfulness, Misinformation and health, Money and health, Nutrition, Obesity, Omnichannel healthcare, Patient engagement, Patient experience, Peer-to-peer health, Pharmacy, Popular culture and health, Public health, Retail health, Self-care, Seniors and health, Shopping and health, Sleep, Smartwatches, Social health, Social media and health, Social networks and health, Stress, Sustainability, Transparency, Trust, User experience UX, Value based health, Wearable tech, Wearables, Weight loss, Wellbeing, Wellness

Cost pressures and technology acceleration (read: AI) are reshaping and reinforcing post-COVID consumer behaviors, we learn from McKinsey’s State of the Consumer 2026. The research report is built on four key trends, which were discussed in a webinar session featuring Danielle Bozarth (New York-based) and Clarisse Magnin (Paris-based), Senior Partners with McKinsey, led in an insightful conversation by Global Editorial Director Lucia Rahilly.             This year, consumers’ behaviors are empowered and enabled through technology — AI, social media, and omnichannel communications that support peoples’ agency to research, find, purchase, and share experiences. And health is central

 

If You’re a Woman, Under 50, or Dealing with Mental Health or Respiratory Illness in America, You’re More Likely to Be Healthcare “Cost Insecure”

One-half of people living in the U.S. in the fourth quarter of 2025 said they could afford health care in America, according to research from Gallup and West-Health discussed in  U.S. Adults’ Ability to Afford Healthcare at a Five-Year Low.                 Gallup and West Health polled 5,660 adults aged 18 and older between October and December 2025 as part of the organizations’ Affordability Index. This research defines Americans’ health care financial access in three tiers: Cost Secure, when people say they have access to quality, affordable care, able to pay for both needed