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Demand for health products and services is down in the recession; thinking about value and self-care in health

What is value in health care? Every year we spend more and seem to get less, John Seng, Founder of Spectrum, told attendees of a webinar on the Spectrum Health Value Study on 12th May 2009. As we consumers spend more of our own money, we’ll be looking for greater value and “health ROI” from our health spending. Measuring value across a population is confounded by the fact that what one person decides to spend on ‘health’ can be different from another’s health spending choices. In other words, our personal health “marketbaskets” for health spending vary from person to person.

 

Happy 50th Birthday, Barbie – A Doctor for 22 Years

The Barbie doll was born in March 1959, marking this month her 50th birthday. She began life as a beach beauty and fashion model in a zebra-striped swimsuit. By 1965, she scored many careers including American Airlines Stewardess, Nurse, Teacher, and Astronaut. In 2006, USA Today named her one of the Top 101 Most Influential People Who Never Lived. It took 28 years for Barbie to morph into Doctor Barbie, shown in the photo on the left. Note the tagline printed on the front bottom of the box: “She changes from doctor to glamorous date!” This first Doctor Barbie came

 

Of fish oil and back pain – complementary medicine utilization shifts since 2002

The use of complementary and alternative medicine (CAM) by Americans has held steady since 2002; however, the types of therapies adopted have changed over five years. The Use of Complementary and Alternative Medicine in the United States, from the NIH’s National Center for Complementary and Alternative Medicine, follows up the agency’s 2002 report. This round, NCCAM offers more details on the use of CAM in kids, as well as CAM use by demographic factors including racial and ethnic groups.   CAM is “Complementary” when used with conventional medicine, and “Alternative” when used as a substitute. The most commonly used CAM

 

Nearly 1 in 2 women delayed health care in the past year due to costs – the economic impact on a woman’s physical, emotional, and fiscal health

Nearly 1 in 2 women put off seeking health care because the cost was too high. The kinds of services delayed included visits to the doctor, medical procedures, and filling prescription medications. The fourth annual T.A.L.K. Survey was released this week by the National Women’s Health Resource Center (NWHRC), focusing on the declining economy and its impact on women and three dimensions of their health — physical, emotional, and fiscal. 40% of women say that their health has worsened in the past five years due to increasing stress and gaining weight, according to the survey. One of the most interesting

 

Don’t cross Baby Mama — McNeil Will Need More Than Motrin For This New Headache

It all started with a baby, a baby carrier, and Motrin. Oh, and an advertising agency who probably got their Mommy-messaging more than a little bit wrong. Twitter, the social networking software, helped fuel this uproar in a matter of hours.   In what is to-date among the fastest viral campaigns in consumer health — that backfired –well over a hundred of mommy blogs and countless Twitter messages expressed emotions on a continuum from outrage to insult about a new campaign targeted to Moms who carry their babies in on-the-body carriers. The ad begins, “Wearing your baby seems to be

 

A statistical profile of the US on election day 2008; and freebies, galore!

By Jane Sarasohn-Kahn on 4 November 2008 in Health politics, Health reform, Popular culture and health

Go get your treats today while you make your way to the polls: Starbucks is offering free coffee, Dunkin‘ Donuts has star-shaped cakes, and Ben & Jerry’s will offer free scoops between 5 and 8 pm. While you’re enjoying some sweet stuff, ponder some important statistics on this Election Day 2008….    Toyota will probably be crowned the #1 automaker in the world this week, as GM slips to second place. GM’s sales fell to their lowest level in 17 years. Last year, it outsold Toyota by a mere 3,000 cars. The U.S. GDP fell.   Unemployment is expected to further

 

Walmart, Caterpillar, and growing brand equity in health

  George Washington ate and drank here. Now, there’s a Walmart Supercenter in that spot. There’s an important crossroads in my vicinity where four major highways meet; it’s called King of Prussia, which is the intersection of the Schuylkill Expressway (I-76), the Pennsylvania Turnpike, US 422, and US 202. A new Walmart Supercenter opens at this intersection today. Across-the-street from the new Supercenter are Neiman-Marcus, Bloomingdales, and Nordstrom, along with hundreds of other retail chains in the shopping mecca known as the King of Prussia Mall. So Walmart’s on my mind. Walmart has become a sort of touchstone for me

 

The cost of beauty, an American obsession

About $7 billion is spent each year on cosmetics. Another $1.5 billion is spent on breast augmentation, $1.3 billion on lipoplasty, and nearly $1 billion on abdominoplasty — aka, “tummy tucks.” Beauty At Any Cost is an important report from the YWCA. The organization has quantified the economic costs of the never-ending search for ‘beauty,’ and broken down the health implications, and impacts on interpersonal relationships — especially as these issues translate to young girls. One of the most serious behaviors cited in this report include that fact that over 1/2 of teenage girls use unhealthy weight control behaviors such

 

Corporate reputation: pharma, gas and finance tie for the penultimate position

The reputation of the pharma industry continues to lag behind other consumer-facing businesses, based on Harris Interactive’s latest survey into corporate reputations. The 9th annual Reputation Quotient survey is out. Technology is king; other industries, like airlines, consumer products, insurance/financial services, pharmaceutical and retail – have plummeted over the past two years, according to Harris Interactive. Harris points out in its press release that it’s more than profits that consumers rate highly for corporate reputation. It’s a combination of social responsibility, vision, and how employees are treated. This combo can generate trust between a company and its consumers. The Top

 

Happy Birthday, Viagra

It’s the drug that raised the profile of medicine in popular culture. It’s been hawked by a prominent politician and has been the butt of jokes on late-night TV. It’s Viagra, and it’s turning 10 today.   The FDA approved the drug on March 27, 1998. Here is the FDA’s approval page for it. Pfizer‘s Viagra reshaped pharmaceutical marketing in several ways. The company used direct-to-consumer advertising to great effect, and changed the game of DTC by advertising the drug not only in late at night broadcast outlets. More broadly, the marketing of Viagra bolstered the trend of medicalization of

 

A View from the UK: Is Preventive Care "Worth It?"

I’m enjoying a weekend with London-based friends who travel the world and know what’s what. Today, we spent hours relishing (literally) the Borough Market in Southwark, located south of the Thames. This is London’s oldest food market, established when the Romans built the first London Bridge. The Market in its current state has been around for a quarter of a millenium.    The Market boasts and hosts a glorious array of green grocers, bread bakers, Spanish food purveyors, brownie makers, organic tofu purveyors, and parmigiano reggiano vendors in one spot I’ve seen, perhaps ever. It is foodie heaven and a

 

Stress through the ages (or, it’s good to be 65)

Younger people are way more stressed out than people over 65, according to a poll sponsored by the American Psychological Association.   HarrisInteractive has published data in its latest Healthcare Newsletter titled, “Adults Over 65 Experience Far Less Stress Than Adults in All Other Age Groups.” These findings are part of a deeper dive into the APA’s report published in October 2007, Stress in America. The highest levels of stress in America are in the 35-49 age cohort, followed by people aged 25-34.   6 in 10 people aged 35-49 say they are concerned about the level of stress in their

 

When health becomes beautiful, consumers will pay

Or, The Lovely Bones (health care version).   I have an acquaintance whose bone density scan told her she is at high risk for osteoporosis. No surprise: the condition runs in her family. For several years, she has been paying a luxury-segment department store counter $300 every two months for her skin creme, which promises that she will be ageless as she ages into her fifties, sixties, and beyond.   But she has not yet filled her prescription for an osteoporosis-preventing drug.   She doesn’t have prescription drug coverage. She thinks the drug is too high-priced. It’s about $300 for

 

Health, the New Status Symbol

We’d rather be healthy than wealthy, according to a new survey from Manning Selvage & Lee (MS&L), the PR firm that’s part of the global communications company, Publicis. MS&L polled Americans’ beliefs on health and self-esteem. Three-quarters (72%) of Americans say that being physically healthy is a symbol of personal success. 91% of Americans said they’d rather be described ads “healthy” than “wealthy.” 71% said they’d rather be seen as someone who “looks really healthy” vs. someone who’s nicely “put together or well-dressed.” These will be glad tidings for MS&L’s client base. MS&L serves a global health clientele which includes

 

Virgin grows in health care

A new brand of clinic is entering the health care market…aligning itself in a public/private partnership with none other than the largest health system in the world, the National Health Service in the UK. Richard Branson is a master brander, having started up Virgin records in 1970 and Virgin airlines in 1984,. When he took on the Old School airlines, he was seen as the enfant terrible of the industry. But he re-imagined the airline business model and made it fun to fly. Can he do the same for health in the United Kingdom? Here’s the deal: Virgin Healthcare will

 

Hearts and the hospital bill – and the role of health IT

The annual national hospital bill may reach $1 trillion by 2008. This forecast is brought to you in a new report from the Agency for Healthcare Research and Quality (AHRQ). Hospital charges in 2005 totalled $873 billion in 2005, nearly doubling in ten years. The hospital bill was covered primarily by three payor segments: Medicare, which paid nearly one-half of the total hospital bill; private insurance, covering nearly one-third; and Medicaid, at 14% of the total. What are we spending money on in hospitals? Putting aside pregnancy/childbirth and infant care, the top three conditions are heart-related: coronary artery disease ($46

 

Health Care IT by way of Hollywood and Hip-Hop

The double-barreled news of Dennis Quaids’ twins receiving heparin doses 1,000x the prescribed dose while receiving medical treatment at Cedars-Sinai Medical Center, coupled with the tragic death of Kanye West’s mother following cosmetic surgery, focuses this health care paparazzi’s lens squarely on the role of information technology in health care. The Cedars-Sinai Chief Medical Officer has termed the Quaid event a “preventable error.” Donda West’s doctor has been described by the likes of People magazine and the Los Angeles Times as a clinician with at least 2 DUI’s and an assortment of malpractice suits — as well as a recommendation

 

Happy birthday, Prozac!

The Financial Times celebrates the 20th birthday of Prozac in the newspaper’s Nov 17/18th issue. It’s valuable to look at the rise and fall of Prozac, the brand; the rise of its generic equivalent; and how the drug has profoundly impacted one consumer’s life. Prozac Market. Before it treated depression, Prozac was thought to be an anti-hypertensive. When that didn’t seem to work, Eli Lilly considered it for an anti-obesity treatment. Strike two, clinical-wise. Finally, Lilly took the drug to market to fight depression after it was approved by the FDA on December 29, 1987. In two years, Prozac became

 

Target marketing: no pink guns left behind?

In 2004, 20% of homicides were directly associated with intimate partner conflict (i.e., one in which an intimate partner killed another partner). Intimate partner violence resulting in death was most common among victims aged 40-44 years. Murder is the leading cause of death for pregnant women, according to the National Organization of Women. The National Center for Injury Prevention and Control, part of the Centers for Disease Control and Prevention, spends about $43 million a year on ways to reduce deaths and injuries from drowning, poisoning, suicide, industrial accidents, house fires and domestic violence. Of that sum, only $2.3 million

 

Plastic’s growing role in health care

  There are many forms of plastic in health care. No, I’m not talking about new polymers used for medical implants. I’m talking about financial services. A new card from Humana and Republic Bank illustrates the continuing integration of consumer personal finance and health care. The new VISA card, private labelled as the HumanaAdvance card, will be offered to Humana’s employer groups for enrollees to use at hospitals, doctor and dentist offices, drugstores and other locations providing health-related products and services. Of course, as with all plastic, this card comes with its own fine print: 0% interest rate (APR) on

 

The Future of Retail – Implications for Health

I’ve been looking at health care through a retail lens for some time. Perhaps it’s that I’m a rag trader’s daughter, or that I’ve been known to like shopping, that I have clients in consumer goods, or that I understand how tiered drug pricing impacts the consumption of medicines (answer: it’s all of the above). I’ve just reviewed the latest trend report from PricewaterhouseCoopers and TNS Retail Forward on the future of retailing. My mind is connecting the dots between the future of retail and the American health care consumer. Four future retail trends are already embedding in health care

 

Purchasing Pink

Pink is all around.    It’s October 1st. The annual proliferation of pink products promoting breast cancer awareness pervades purchasers’ prospective pickings. This year, there are lots of cosmetics to choose from, along with a Filofax, a vacuum cleaner, kitchen appliances, an iPod and various accessories to dress it up, foods, a Swiss army knife, and a set of pink knitting needles. Prevention Magazine online has several suggestions for “Beauty that Gives Back,” cosmetic companies offering products with some percentage of proceeds going to a variety of breast cancer charities. For example, La Mer Skin Creme can be purchased for

 

My Magazine, My Health Portal

U.S. News and World Report is well-known for its Top 100 “best” lists assessing hospitals, doctors, and health plans. Watch for it to further build its position as consumer health information provider for Americans by expanding into a comprehensive health portal online. U.S. News published this cover in November 2004. So the magazine is no newcomer to this role. However, the publication and its editors (and savvy financial management) recognize the opportunity to exploit their brand position in the consumer health information space. This isn’t just about arming Americans with health information to be ‘smart.’ This is a smart move