Consumers connecting for health: what does it mean for health plans?

I’m talking today at the 2011 Annual PPO Forum held by theĀ American Association of Preferred Provider Organizations (AAPPO) on the track called, “Technology Changing the Face of Health Care: What Does 21st Century Care Look Like?” It looks like consumers connecting for health, which is the topic of my discussion. People already DIY-many aspects of daily living online, from financial management through Schwab and eTrade online to buying travel via Priceline and shopping for shoes on Zappos. A growing number of health citizens are engaging with health online — way past the tipping point for health search online, as Susannah