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Consumers connecting for health: what does it mean for health plans?

I’m talking today at the 2011 Annual PPO Forum held by the¬†American Association of Preferred Provider Organizations (AAPPO) on the track called, “Technology Changing the Face of Health Care: What Does 21st Century Care Look Like?” It looks like consumers connecting for health, which is the topic of my discussion. People already DIY-many aspects of daily living online, from financial management through Schwab and eTrade online to buying travel via Priceline and shopping for shoes on Zappos. A growing number of health citizens are engaging with health online — way past the tipping point for health search online, as Susannah

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