How Social Media Can Get Public Health So Wrong

This week, public health truths have collided with social media, the infodemic, and health citizenship. First, I read in Becker’s Health IT on February 16 that the peer-reviewed policy journal Health Affairs was prevented by a social media outlet from promoting its February 2022 issue themed “Racism and Health.” The company said the topic was too controversial to feature in this moment. “Google and Twitter are blocking its paid media ads to promote the content, flagging racism as ‘sensitive content,'” Molly Gamble explained in Becker’s. I myself used the blogging platform you’re on now to promote the February ’22 issue of
Love and Health: The Education of Abner Mason, SameSky Health

It felt super appropriate that I met up with Abner Mason, Founder of SameSky Health, on Valentine’s Day 2022. While we conversed via Zoom, Abner’s positive energy vibrated over the 5,600 miles between him in LA County and me in Brussels, Belgium – nine hours apart, but in the proverbial same room in the conversation. My initial ask of Abner was to discuss the re-branding of ConsejoSano to SameSky Health, but I first wanted to hear the man’s origin story. And that, you will learn, has everything to do with loving parents, the power of education from a young age,
On Valentine’s Day 2022, Let’s Remember That Love is a Social Determinant of Health

While love can’t solve all of the world’s problems, it is absolutely a basic human need and a positive force for health and well-being. For today’s Health Populi blog, I have curated a big hug-full of posts I’ve written over the years building the evidence base of love as a determinant of health. As a sidebar, the graphic you see here — my “WiFi Heart” — was purposefully commissioned to my web designer to incorporate elements of love and connectivity. Wishing you all the blessing of love in your life, in all of its glorious and health-ful forms…XO JSK My
Only 1 in 4 People Over 50 Use a Mobile Health App – And They Tend to Be Healthier and Wealthier

Just over 1 in 4 people over 50 in the U.S. use at least one mobile health app, and 56% of older people have never used one. Among seven mhealth tools, the most commonly-used is to track exercise. Among older people who do not use health apps, half say it is because of their lack of interest, we learn from the research in Mobile Health App Use Among Older Adults from the University of Michigan’s National Poll on Healthy Aging, sponsored by AARP. The project is part of Michigan Medicine, U-M’s med school, and directed by the Institute for Healthcare
The Wellness Economy in 2022 Finds Health Consumers Moving from Feel-Good Luxury to Personal Survival Tactics

The Future of Wellness in 2022 is, “shifting from a ‘feel-good’ luxury to survivalism as people seek resilience,” based on the Global Wellness Institute’s forecast on this year’s look into self-care and consumer’s spending on health beyond medical care — looking beyond COVID-19. GWI published two research papers this week on The Future of Wellness and The Global Wellness Economy‘s country rankings as of February 2021. I welcomed the opportunity to spend time for a deep dive into the trends and findings with the GWI community yesterday exploring all of the data, listening through my health economics-consumer-technology lens. First, consider
“We’ve normalized a very high death toll in the U.S.” – How A Trust Deficit Has Infected America’s COVID Outcomes

Trust, or really lack thereof, is a killer app for people’s coronavirus health outcomes. That is the through-line found in a very deep dive into 177 countries’ health data published in The Lancet in a research article on pandemic preparedness and COVID-19. The Lancet study, published on 1 February 2022, was funded by the Gates Foundation in partnership with The Bloomberg Philanthropies et al. The study was researched and written up by a team of COVID-19 National Preparedness Collaborators, led by Dr. Joseph Dieleman of the University of Washington’s Institute for Health Metrics and Evaluation, a group that has been long-tracking
What the Future of Re-Charging Your Car Has to Do With Your Health

Health care must confront its role in the climate crisis, a JAMA viewpoint asserted on January 31, 2022. Dr. Kenneth Kizer and Dr. Kari Nadeau recommended that, “Instead of contributing to climate change, health care as an enterprise could become a model for environmental sustainability.” This ethos was called out at the recent COP26 UN Climate Conference which resulted in a portfolio of health care initiatives for providers, globally, to address climate change as a macro determinant of health. Consumers — now morphing into health citizens — also can (and should) play starring roles in doing what we can in daily
How Twitter Revealed Consumer Health Care Trends in the Pandemic

During the pandemic, millions of people connected with Twitter to share thoughts and feelings about the pandemic…and their health. Three mega-trends bubbled up on the platform for health — telemedicine and virtual care, broadband access, and mental health, discussed in a Birdseye Report Industry Deep Dive into Health from Brandwatch, partnering with Twitter. For this report, Brandwatch utilized only English-language public Twitter data. Brandwatch collated and analyzed tweets between January 1st 2019 and November 20 2021, that mentioned any of the following phrases: telemedicine, telehealth, virtual care, digital medicine, digimedicine, mental health, doom scrolling, trauma dumping, and meeting fatigue. Tweets
Will “Buy Now, Pay Later” Financing Help Health Consumers Pay Their Medical Bills?

Aflac, our favorite duck-mascot-representing company, has launched the Close the Gap initiative featuring spokesman Deion Sanders, one of the good guys in the Football Hall of Fame. Recognizing the fact that nearly one-half of insured Americans don’t have enough in savings to pay for medical expenses, the company established the Aflac Care Index to educate and advocate for peoples’ health and financial security — including those people who have health care coverage. While U.S. consumers are facing historically high levels of inflation for household spending on food, petrol, and home goods, health consumers will be dealing with greater out-of-pocket spending based
The Reluctance of Consumers to Share Personal Information – The Challenge of Data for Health “Blurring”

Health is the cornerstone to our core needs, thereby the cornerstone to trust.” This was one lens on the latest 2022 Edelman Trust Barometer published earlier this month. But trust is in short supply when it comes to consumers openness to share their personal information we learn through a new study published in JAMA, Consumer Willingness to Share Personal Digital Information for Health-Related Uses. For some historical context, the authors (all affiliated with the University of Pennsylvania [medical school or Wharton (business school)] start with HIPAA, the Health Insurance Portability and Accountability Act which served up privacy protections based on
Women’s Health, ESG and FootbalI: Why I’m Excited To Tune Into Hologic’s Ad During Super Bowl LVI

One of the best parts of watching the biggest U.S. football game of the year are the ads which can provide great entertainment in-between touchdowns, time-outs, and referees’ video replays. This year, Ad Age provides us with an early inventory of some of the high-expectation commercials, including the usual suspects like Budweiser, Google, TurboTax, and Avocados from Mexico. For the first time, cryptocurrency brands will advertise on the Super Bowl, too. But I’m most looking forward to seeing the 30-second spot from Hologic, the medical technology company. AdWeek wrote, quoting a Hologic press release, “As a leader in women’s health,
Diagnosis: Stress, Anxiety and Anger – the 2022 Medscape Physician Burnout & Depression Report

As physicians deal on the frontlines in Year 3 of the COVID-19 pandemic, they’re stressed, anxious, and angry concludes the Medscape 2022 Physician Burnout & Depression Report. This year, the tagline focuses on stress, anxiety and anger. [Over the past couple of years, the study has used the word “suicide” in the title of the report, FYI]. Those reporting burnout are more likely women physicians than males (56% vs. 41%), work in the ER or critical care departments, and deal with too many bureaucratic tasks like charting and paperwork. For this annual look into the state of U.S. physicians mindsets
How Virtual Care Will Play Out in 2022 – a Look Post-CES and JPM

A new study from CIGNA and its subsidiary MDLive touts the cost-effectiveness of telehealth to improve health outcomes, reducing the need for unnecessary lab work, reducing duplication of care, and connecting patients with high-performing providers. It is expected that one in three patient visits will be virtual, CIGNA quotes from an Accenture forecast. As more consumers used telehealth channels during the early phase of the COVID-19 pandemic, patients experienced virtual care. For many people, these visits matched or exceeded expectations compared with in-person encounters with clinicians, as well as satisfying on convenience and access values. How will virtual care play
Nutella, Wine, and COVID Tests at the Convenience Store – A Weekend Observation From Brussels

Health/care is everywhere….even at the convenience store. Yesterday afternoon, as I was picking up a bottle of milk for this morning’s coffee, I rushed to the local Carrefour Express in my neighborhood in St. Gilles, Brussels, Belgium. Sidebar: Carrefour Express is not your prototypical U.S.-styled C-store — you can find some fine Prosciutto di San Daniele in the cold case, some tasty Camembert cheese, very good wine, and just-picked tomatoes there. Still, it’s a C-store in that the brick-and-mortar model is a smaller footprint than a full grocery store, and convenient in that it’s a block from my apartment. Imagine
From Better for Me to Better for “We” — NielsenIQ’s New Consumer Hierarchy of Health

People around the world have made health a “proactive priority,” most important to live a longer, healthier life, to avoid preventable diseases, to protect against disease, and to look and feel healthier, according to NielsenIQ’s latest health and wellness report. As the triangle here illustrates, NielsenIQ has turned Maslow’s Hierarchy of Needs upside down, shifting protective and physical needs to the top rung and altruistic — the “me-to-we” ethos — at the base. Note the translations of these needs, on the ride, into the “care” flows — moving from urgent care down to self-care, preventive care, innovative care, and selfless
The Trust Deficit Is Bad for Health: A Health/Care Lens on the 2022 Edelman Trust Barometer

“Health is the cornerstone to our core needs, thereby the cornerstone to trust.” So wrote Kirsty Graham, Global Leader of Sectors and Global Chair of Health at Edelman, in an essay explaining the 2022 Edelman Trust Barometer. If it’s January, it must be time for the World Economic Forum in Davos, the annual setting for Edelman’s launch of the company’s Trust Barometer. While WEF is mostly virtual this year due to the pandemic, Edelman has released the survey of global citizens’ views on trust in institutions right on-time and in full and sobering detail. I welcome and dig into the
Building Health Equity Through Faith and Food – the Black Church Food Security Network

Members of his congregation kept going to the hospital with diet-related issues, Reverend Dr. Heber Brown, III, realized. “I got tired of praying and hoping they made it and walked out,” Reverend Brown realized. And then… “God gave us an idea and vision to be proactive on the issue of health in our congregation,” Rev. Brown explained to us yesterday on Day 2 of Real Chemistry’s Health Equity Summit. This was the seed for the Black Church Food Security Network, planting a pragmatic vision for health and well-being weaving together local food, civic empowerment, economic development, and faith. “We had
Nurses Continue to Rule in Honesty and Ethics in U.S. Professions – Healthcare Professions Still Top Gallup’s Annual Poll

Three health care professions rank in the top four of the most honest and ethical rankings in Gallup’s annual poll on honesty and ethics in professions. And nurses are at the top of the list for the 20th year in a row. Grade-school teachers ranked third place between physicians and pharmacists, shown in the big chart of job types from most ethical to least. Perennially, the bottom-ranked posts are a mix of politicians (Members of Congress and lobbyists, state office holders), car salespeople, and the Mad Men and Women of advertising. Media professionals in TV and newspapers also polled relatively
Human-Powered Health: How Abbott Is Unlocking the “Possibility of You” at CES 2022

Yesterday, we heard all about autonomous cars and sustainable mobility from Mary Barra, CEO of General Motors. Autos, TVs, and telecomms are the usual fare of the big stage speeches at the annual big show of consumer electronics. Gary Shapiro, President and CEO of CTA, introduced today’s CES keynote speaker, Robert Ford, as the “first-ever keynote speaker from health care” at CES, calling out the fact that Abbott’s Freestyle Libre System garnered one of CES 2022’s Innovation Awards. Ford is the Chairman and CEO of Abbott, one of the largest global life sciences companies. Ford let us know up-front that
Consumers Embrace Tech But Privacy Remains a Concern – The Morning Consult Poll of Consumers and Tech

With the collective pandemic-era pivot of people working from home, remote schooling at home, repurposing our homes for entertainment and fitness, and showing off home-baked goods on Instagram, has consumers’ comfort with new technologies accelerated? Morning Consult assessed this question in a poll timed to coincide with CES 2022, the annual conference dedicated to innovations in consumer electronics. “Is the public ready for the innovations coming out of the 2022 Consumer Electronics Show?” the Morning Consult team asked. “While brands may enjoy the initial buzz over these launches, it often takes a while for the public to become comfortable enough





I'm grateful to be part of the Duke Corporate Education faculty, sharing perspectives on the future of health care with health and life science companies. Once again, I'll be brainstorming the future of health care with a cohort of executives working in a global health care enterprise.
Jane joined host Dr. Geeta "Dr. G" Nayyar and colleagues to brainstorm the value of vaccines for public and individual health in this challenging environment for health literacy, health politics, and health citizen grievance.